Zack Kilgore and Gabe Petersen
Buffering
Buffering - Powered by Calix is a weekly podcast hosted by Zack Kilgore and Gabe Petersen from the Calix Success and Field Strategy teams. We break down how marketing, data, and AI drive real-world growth, from customer experience to emerging tools and trends. With 25+ years of combined experience, Gabe and Zack cut through the noise on what drives results, where organizations get stuck, and how to optimize performance and growth. Views and opinions expressed in this podcast are those of the original creators, and do not necessarily represent the views or opinions of external affiliates.
Author
Zack Kilgore and Gabe Petersen
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Becoming Social on Social Media: Insights for 2025 21.01.2025 35:19
Visual storytelling continues to take over social media, have you considered how this impacts your marketing strategy? Join Zack and Gabe as we discuss the growing focus on content marketing, and the importance of targeting Millennials and Gen Z in 2025.
Winning Strategies: Are Your Promotions Boring? 14.01.2025 32:23
Are your promotions boring? Join Gabe and Zack as we discuss how you can take your marketing personalization to the next level with carefully curated offers that resonate with your customers.
2025 Goals: Educate, Segment, Ascend 07.01.2025 39:43
It’s officially “New Year, New you” season, and your customers are ready to make 2025 their best year yet. Are you ready to do the same? Join Gabe and Zack as we discuss different approaches when marketing to your existing customers by using data to start the New Year off right.
Year in Review: The Tools and Trends That Shaped 2024 18.12.2024 37:50
With 2025 just weeks away, join Gabe and Zack as we discuss the tools and trends that have shaped 2024, and to review some of the predictions we made on everything from customer experience, AI, and to pricing psychology.
The Cost of Distraction: Are you Obsessing Over Your Competitors? 10.12.2024 39:36
Are your competitors your biggest threat, or distraction? Join Zack and Gabe as we discuss how understanding consumer preferences and looking to where you are going is just as important as understanding your competitive landscape.
First Impressions Matter: Does your Website Need a Makeover? 25.11.2024 40:49
Is your website hurting peoples feelings? Join Zack and Gabe as we discuss how you can create a site that visitors will love, while avoiding distractions and mistakes.
Marketing is Everything: How Good Marketing Influences Customer Experience 19.11.2024 38:30
How does marketing impact your customers' experience? Join Gabe and Zack as we discuss why customer experience is important, and how your marketing team should be involved every step of the way.
When Rationality Fails: Exploring the Power of Irrational Decisions with Jade Communications 12.11.2024 22:58
Join Zack and Gabe as we sit down with Josh and Jordan Wehe to discuss how Jade Communications is transforming their business and making unconventional investments in their community.
Lead or be Disrupted: Can you Walk and Chew Gum? 05.11.2024 36:19
How are you navigating the challenges of innovation and disruption? Join Gabe and Zack as we discuss how companies are maintaining a balance between efficiency and innovation.
Empowering Small Businesses: How RTC and SCTelecom Launched SmartBiz 29.10.2024 13:28
How are BSPs revolutionizing their business offerings? Join Jenny Leiker as we sit down with RTC and SCTelcom to discuss their SmartBiz journey.
Crafting a Winning Strategy: Smithville's Path to Launching Innovative Offers 24.10.2024 26:11
Join Zack, Gabe, and Brent as we sit down with Erica Dooley-Dorocke to discuss Smithville's new innovative offer strategy that ensures every customer is connected and protected.
Post ConneXions Insights: Beyond Speeds and Feeds 22.10.2024 35:41
Join Gabe and Zack as we discuss ConneXions 2024, and how marketers are creating personalized offers, moving beyond speeds and feeds while avoiding a race to the bottom on price.
Disrupting the Status Quo: How SCTelcom Redefined their Business Model 17.10.2024 15:24
Join Zack and Gabe as we sit down with Wendy Crenner and Roxie Ayres to discuss how SCTelcom made the transformative journey that challenges the conventional broadband business model, while propelling SCTelcom to new heights.
Connecting Communities: YK Communications Path to Building a Loyal Customer Base 16.10.2024 21:13
Join Zack and Gabe as we sit down with Russell Kacer, President of YK Communications to discuss how YK Communications is building brand loyalty and launching new services to protect members of their community.
Introducing Buffering - Powered by Success! 15.10.2024 1:08
We are excited to launch the Buffering Podcast – Powered by Success! Join Gabe Petersen and Zack Kilgore each week as we share inspiring customer stories and discuss the latest marketing strategies and tools that drive business results.
Fans for Life: Breaking Down Customer Loyalty and Brand Loyalty 01.10.2024 30:43
How does Brand Loyalty relate to the Oakland A's? Join Zack and Gabe as we discuss how customers are choosing products and brands, and what creates loyalty.
The iOS 18 Playbook: How can Marketers Navigate Privacy, Data and Apple Intelligence? 24.09.2024 36:33
Will iOS 18 change how marketers engage with customers? Join Zack and Gabe as we discuss some of the latest features in iOS 18, and how marketers can adapt to ensure their messages continue to reach the right audience.
Data with a Plot Twist: The Art of Data Storytelling 17.09.2024 29:20
Are you turning raw numbers into compelling narratives that captivate your customers? Join Zack and Gabe as we explore why you need to go beyond the charts and spreadsheets, and use data to create stories that connect emotionally and persuade effectively.
The Discount Paradox: The Role of Discounts in Recurring Revenue Businesses 10.09.2024 20:21
Are discounts an effective tool to fuel acquisition and to ensure customer loyalty? Join Zack and Gabe as we discuss how discounting leads to profitability and a higher customer lifetime value.
Awareness to Advocacy: Understanding the Stages of Customer Acquisition 03.09.2024 37:05
How does a customer go from hearing about your brand to becoming an advocate? Join Zack and Gabe as we explore the buyer funnel with insights into every stage of the journey.
Churn and Burn: Can Mobile Notifications Keep Customers Engaged? 27.08.2024 41:06
Don't let churn eat into your profits! Join Zack and Gabe as we discuss churn and how you can use mobile notifications as a channel to keep your customers engaged.
Lights, Camera, Action: How Video Will Keep Your Audience from Scrolling Away 19.08.2024 40:36
Video is an important tool for marketers, but how often are you creating and posting video content? Join Zack and Gabe as we discuss the latest marketing trends, and how your brand can adopt video content.
Trial and Error: Making Free Trials Irresistible 13.08.2024 38:29
How are you offering free trials? Join Zack and Gabe as we discuss the art of optimizing free trials and how you can increase conversions.
Marketing in the Age of AI: What’s new with Apple, Meta, and Microsoft? 06.08.2024 40:27
As AI continues evolve, companies are integrating into the tools we use every day. Join Zack and Gabe as we revisit AI topics from earlier this year, and discuss the latest innovations from Apple with iOS 18.1, Meta with Llama, and Microsoft with Copilot.
Beyond the Purchase: What is Your Customer Experience? 30.07.2024 41:09
Do you know how your customers view your brand? Join Zack and Gabe as we dive deep into Customer Experience, and why it is so important to build strong, emotional connections with your customers.
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