Bringing Business to Retail

Michelle Kvello has a personal love of driving entrepreneur success because early her career she realized there was a need for founders to have access to good commercial and strategic financial support. Often the health and hygiene compliance work was sorted and they had the clever tax advisors involved, but the missing piece of the puzzle was the partnering support to help the business really gro...

When starting out in business most people don't have a big goal in mind. Instead they prefer to play it safe by staying small.  Before long they've convinced themselves their big goals are out of reach.  But what if I asked you to think BIG for a moment and tell me your magic number. The amount of money that would make you feel like you'd really made it in business. Would it be $500,000? $1,000,00...

This week's episode comes to you from NORA (the National Online Retailers Association). I'm joined by Paul Erskine, Head of Digital and Data Delivery for Strandbags Australia and Alex Luscombe, Head of Customer Success at Search.io . We don't often get to see behind the scenes of enterprise-level retail businesses and as independent retailers, it's easy to fall into the trap of thinking the big en...

If you operate your eCommerce store through Shopify it's a given you'll have questions about the rollout of the new Shopify 2.0 upgrade. Do you need it? What will it do? How do you do it? How long will it take? And most importantly will it improve my business? In this episode, I'm joined by Anna Tillotson from Shopify design and build agency, House Of Cart. Together we'll walk you through everythi...

Retail can be a lonely business and in my experience the people who move their business forward, scale, grow and become hugely successful are those who have a bunch of people in their corner. In this episode I'm taking you behind the scenes of one of 1:1 clients coaching calls so you can see what happens when people surround themselves with other people and start taking action - not just thinking...

It's no secret being an entrepreneur can help you connect with some amazing people. However, it can also be really hard on friendships. People you used to confide in and connect with suddenly have no idea what you do, they question your choices or are threatened by your success or income. When your business becomes tightly intertwined with your private life it can feel like nobody really shares th...

If you're most like business owners who have built a team around them you'll have staff or contractors to deliver key outcomes for many of your business pillars. Perhaps you have a bookkeeper or accountant, you probably have a team of sales staff, and maybe work with a buyer or agent to source your stock. However, for lots of retail CEOs Marketing is your self-appointed domain. Whilst you can bala...

In this episode Nate Regier, CEO, co-founder and owner of global leadership advisory firm Next Element, shares with me how conflict doesn't have to be a negative experience but an opportunity to take the energy missing between what your customer wants and what they're experiencing and use it to create more positive interactions. Stick around til' the end to hear me doing some Angry Customer rolepl...

How many times in the past month have you gone browsing for things you don't actually want to buy? Probably not many. The reality is when consumers go shopping they generally have a problem they need solving and though they may not know exactly what it is that will do that, if they're putting the energy into finding a solution they're going to get their money out if they find it. In this episode,...

I'm guessing you've often asked yourself how you can make more money. But have you ever asked yourself why you're not making the kinds of sales or generating the levels of revenue you need to make your business truly successful? You probably believe the answer lies in simply increasing your social media traction or aiming for a bigger marketing budget - after all, that's what all the big guys are...

The start of the year is always a flurry of exciting new ideas; goal setting, planning, list-making, and if you're a good CEO it will also involve eliminating things out of your business that just aren't working for you. When you clear out the old, you open yourself up to new opportunities. But how do you know if those opportunities are going to help you transition or grow? Or if they are just ano...

What happens when you spend your day doing something you love but it just doesn't bring in enough to pay the bills and put food on the table? In this episode, I'm joined by designer and digital marketer, co-founder of Electric Eye Agency and the former bass player from the band City Lights, Chase Clymer. Using his creative experiences Chase has become an expert in helping eCommerce brands scale an...

Nobody wants to think their customers are shopping with someone else, especially after all the time and effort you've put into attracting them to your store. But the reality is, they probably are. Promoting that you are unique or offer great customer service or stock only quality products simply isn't enough to cut it in today's competitive market. You need to be offering something with more impac...

Every now and then a retailer comes along who doesn't just listen to your advice, they jump on it and run with it! Jill is one of those retailers. Days before Christmas Jill made a snap decision that earned her an extra $2,500 in sales, in only two hours, on the slowest trading day of the year. In this episode, I'm going to share, step-by-step, exactly what Jill did and how you can do exactly the...

Are you tired of downloading resources or cheatsheets, joining webinars and masterclasses, listening to podcasts or investing in courses that seem to deliver unbelievable results for everyone else but achieve nothing for you...? In this episode, I'm sharing the secret of making anything you invest in pay dividends. Seriously. You don't need to be smarter, or richer or more committed. You just need...

It's easy to drop a lot of money on paid advertising, without really knowing if you're getting a good return on your investment. If you plan to focus on your marketing pillar in 2022 and want some bite-size strategies to help you tackle your paid Ads moving into the new year, that's exactly what I'm focusing on in this episode. Plus you'll get a sneak peek into the bonus live training we do if you...

Know you need to attract new customers in 2022 but not sure how you can do it without breaking the bank? In this episode I'm sharing a bite-sized strategy you can implement in the new year which will help you hit the ground running with a tribe of your perfect customers. Plus get a sneak peek into the bonus live training we do if you join me for Scale Your Store Live in '22. For more click here

Ever wondered what goes on in our Scale Your Store Live sessions? In this episode, I'm giving you a sneak peek inside one of our bonus training calls and sharing one hot strategy for getting more customers to buy from you, even during the busiest time of the year. For more click here

One of our highest converting Facebook ads tells the story of Emma and Sam who sold $14,000 of dead stock in 7 days, using strategy #3. So what exactly IS strategy number three, and could you use it to move the idle, damaged, or surplus inventory in your own store. In this episode, we're going to spill the beans on exactly what Emma and Sam did to move thousands of dollars worth of stock that was...

Small business owners & leaders hire Diane to help them create strategies that work. Her superpower is being a pragmatic possibilities thinker. You can do anything you want; you just can't do it all at the same time! With Diane's guidance professionals decide on goals, create an action plan, and implement that plan. She walks alongside them like guardrails, keeping them from falling off a cliff. D...

Michelle Dickinson is a wellbeing strategist, TED-X presenter, and author of a memoir entitled Breaking In To My Life, about her experiences living with a mother with Bi-Polar. Michelle is passionate about helping people get comfortable with mental health before a crisis hits and providing the tools and strategies business owners need to enable them to move their business forward if their own ment...

If you're tired of trying to convince people to engage with you on social media, to open your emails, to listen to what you have to say, and of course introduce more people to what you are selling, you're going to love my conversation with Brandon Lucero. In this episode of Bringing Business to Retail Brandon and I talk about the power of brand messaging and getting aligned with what you as an ent...

Real estate investing has been part of Brad's life since his college days. He earned his undergraduate degree in Finance with an eye towards commercial real estate, interning with one of the premier large commercial property portfolio companies in the Northwest. He purchased his first rental property within months of graduating college, and quickly added several more. His experience includes manag...

Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store - you'd be well placed to consider enticing customers to your store. When it comes to premium brands, most retailers don't want to be seen to be ch...

Michael Haase and his team at Plant Jammer are on a mission to help 1 billion people have a positive impact on the planet; by providing an innovative new way to cook and eat more sustainably.    Using state of the art tech, the Plant Jammer app matches ingredients and recipes to the personal likes and dislikes of the user, eliminating the frustration of missing or need for alternative ingredients...