Bringing Business to Retail

I'm sorry to tell you this, but you aren't good enough to build a multi mullion dollar business on your own. Growth comes when you find your key people. And once you find them, you need to encourage them to stay.    In today's episode, I'll be sharing with you what I've been doing over the years and how it has evolved when incentivising your team.

Not up for standing in a pit of tiger snakes? Me neither! Luckily Kath Clarke's done it for us and she's going to give us the insight on how that moment translated into building brands. The fact is, your brand is often built around you. But as you scale, it can end up being diluted. Find out how to forge a strong brand, even as you scale, both within your team and also externally for your customer...

How prepared are you for the upcoming spend-fest that is the holiday season? Are your advertising and marketing campaigns ready? Or are you just going to rely on what you've always done (hint: that's NOT going to work this year)?  Joining me to uncover where and when to invest your money to maximize your sales this holiday season in this collaboration episode with the National Online Retailers Ass...

Join me in this fun episode and find out how to attract the worst customers ever!  Today, I'll be sharing with you 11 ways to attract a Karen! (hopefully that's not just an Aussie phrase - google it) You're probably asking why right? Well, if you're feeling stuck, or you're not quite sure where you should be putting your focus, this episode is for you. I'm flipping things up, which might be just w...

This is my super fun episode on how to make more money! Making money is a non-negotiable in business. No money, no business. Simple. But too many retailers approach making money as something that's difficult when in reality, it's not. Former vintage clothing appraiser (I mean, how cool is that for a job!) Aimee Lopez and I will chat about how to do exactly this. I will say, if you have a chance to...

Covid definitely upped the game when it comes to online shopping. And the biggest customer complaint is always around delivery.    Good fulfillment solutions not only affect your customers, but they also affect YOU! Great fulfillment solutions can help you save you thousands, through actions like efficient picking and reduced freight costs   How to leverage your entire network for delivery, combin...

We've heard about eco friendly products, sustainable marketing, etc. But what is circular economy, really?  With production and consumption hitting the limits of natural resources and the ever-increasing waste problem, the age of circular economy is here. Customers are becoming more conscious about their product consumption and waste reduction.   In collaboration with the National Online Retailers...

Ever wondered how some businesses just seem to be an overnight success and others are still pootling (yes that's a made-up word) along, year in and year out? Last night, over pizza and wine by the beach, my friend Gina asked me why I thought some business owners succeed and others don't. Find out what I told her.

Keeping customers coming back to shop with you is so much easier and cheaper than marketing to and attracting a constant stream of new customers.  In this episode, I'm sharing how you can dig in and really understand both your customers and the value you bring to them that will keep them shopping with you when they may be tightening their belts or limiting their spending.

If I told you the exact formula guaranteed to sell more products, would you implement it?   You're probably thinking "hell yeah", but I know the answer is, 99% of you won't.   But, I'm still going to share it anyway.   The only catch - you've got to let me know what you implement and the results you get.   Deal?   ps - I'll also share with you WHY you won't implement it, and it's got nothing to do...

Want to know how to turn a family business into a multi-million dollar business, and the country's largest online store in your industry, well, that's the story you want to hear, right?  And doing it with NO outside investment - that's certainly an achievement. One that Dean Salakas is happy to share, so you can do it too. ** There are 9 strategies I use when helping retail/e-comm businesses move...

You've been there, right? You've asked someone on your team to do a task, you come back and check...and it's not done. Why oh why won't people (aka, our staff) just do as they're asked? The fact is, you need your team. You can't grow without them. But if you've ever felt frustrated and like it's just easier to do things yourself, you NEED this podcast episode. For today's Bringing Business To Reta...

  Would you rather buy from a supplier who makes a lot of effort to send customers your way AND make it easier to sell their products...or one that just takes your money? If your suppliers aren't helping you grow, it might be time to move on and find new ones. Adaptability and profitability go hand in hand as the landscape changes for retailers and ecommerce store owners. So having the most suitab...

Born into the Internet era and raised on social media there's no denying Gen-Z will have a pivotal impact on the retail industry . In collaboration with the National Online Retailers Association, in this episode of Bringing Business To Retail, I'm joined by Kim Zorn the Global Performance Director at youth fashion label Princess Polly where we Decode Gen-Z. With a background in marketing and digit...

Do you struggle with how to sell your products? Do you find yourself giving discounts to people who don't ask for them, or feeling like you HAVE to put in extra items when someone orders? I'm sure you've got great products, so imagine if you (and your team) could be sales ninjas AND be completely authentic. Find out how to tap into your Soul Language with Lisa Dadd.

Wondering why your sales seem ok, BUT there seems to be less money in your bank account? Find out why and how to fix this fast.

Ever felt like your business is not fun anymore? It's the reality for so many business owners once they get past those first 18 months - 2 years. I call this the "business honeymoon phase". Imagine if you could get to the spot where your business supported your life instead, of consuming it. Find out how in this episode. After the loss of her husband, Kris Ward returned full-time to her work as a...

Want tips on how to simplify your marketing? This is for you! In this episode, I'll take you behind the scenes as we work through the problems that retailers, just like you, are facing when it comes to maximising your marketing without having to maximise the time you spend on it. >> We're busy putting the finishing touches on not one but TWO huge events. TRA Live is coming to Melbourne in Septembe...

Getting Covid has been a game changer for me. It actually helped me push that reset button. It was scary but join me as I walk down memory lane and see how is it going so far.  >> We're busy putting the finishing touches on not one but TWO huge events. TRA Live is coming to Melbourne in September 2022. We are beyond excited to be finalising our VIP packages and guest presenters. If you have a gold...

Nicole De Larzac is a product development and marketing coach who helps (predominantly female) entrepreneurs launch and scale their product based businesses. This makes her uniquely placed to share her experiences and knowledge around white labelled brands and introducing self-branded product lines that are guaranteed to boost sales and diversify your income streams. Without reinventing the wheel!...

The key to creating wealth in your business is to minimise risk – discover this often-overlooked strategy that most business owners never use. Guy Naselli will let you in on one of my most favourite diversification strategies. Guy is a Director of NSL Property Group offering outstanding performance and productivity in all facets of the property including but not limited to, vendors, purchasers, la...

Online shopping has never been more popular. With its growth, customers are expecting more and more. One important aspect to look at is how can you translate an instore experience to the virtual world of shopping. In this episode, Tim Bucciarelli will be giving us tips on how we can let our customers feel like they are shopping instore but right in the safety of their homes. From the early days on...

I love properties. And I'm always on the lookout for my next one!  Just like with your products, putting up your business as an Airbnb needs some marketing to get noticed and booked. So let me share with you some of the lessons I've learned from my landlady adventures.  >>Here are the review tools I personally recommend, loox and okendo .  >>If you want to take a quick getaway, check out my beach...

Why? Why? Why? Why? Why? Have you tried asking yourselves why 5 times before buying a product? Why do I need this? Why do I want this? Why would it be helpful for me? Why am I attracted to this? Why will I spend my money on this? These are just sample questions that you can ask before purchasing something. And as business owners, sometimes we tend to forget this simple approach. By also asking the...

Sales is important in running your business.  But just like seasons, businesses go through cycles. Sometimes it's up up up! Sometimes it's down or just slooooow. I'll be sharing some scenarios and quick tips as to how to tide you over the slow season. Come join me in this episode and keep on learning how to scale your store!