Bringing Business to Retail

Here's how I made our Scouts fundraiser MORE money, increased their profits, and made life easier for their customers. Best of all, you can do it too.

I'm going to talk about something really controversial, and I may get some haters for it.   6-figure goal. Then 7 figures.   The magic million.   When I ask people why - it's more about the vanity metrics, or that society has built this urban myth that 7 figures is the golden land but I want to break it down and tell you why $1M isn't enough.

Prepare to improve your marketing game with this episode! You'll be eager to try out Jason Williamson's creative yet practical and actionable strategies to draw in new customers and help boost your sales.  Jason discusses how to interact with your audience in ways you thought would most likely piss customers off. But with his tips, you'll learn how to be able to respond favorably and use it more e...

Have you ever jumped on a trend and it didn't sell the way you wanted? Get ready to tune in to this episode with Michelle Sherrier as she shares her insights on the retail industry and how important it is to know your customers. With 45 years of experience in retail, Michelle is a wealth of knowledge and provides valuable tips for both bricks and mortar and eCommerce businesses.    

I have to admit I thought chat marketing has died. It was only until Daniel Pinne and I had a conversation about how chat messaging will not piss people off and increase your sales as well.

My passion is to help independent retailers like YOU to have a profitable retail business – without burning out. Business doesn't have to be all about stress and hard work – you can achieve success and enjoy the journey. In this episode with Ecommerce Profits with Joshua Chin, I shared how I developed the five pillars of retail success that help build a profitable retail brand, and how to outperfo...

Change doesn't need to be big and world-changing. It can be tiny tweaks that can compound and grow your business overtime.   Find out in this episode what are these small things, why we shouldn't resist change, and why do we need to slow down in order to scale your business.

Ugh, creating content for social media is SUCH drain - are you with me on this? Well, if you're anything like me, then today's episode with Jenn Donovan is going to help you avoid the hassle and create content with ease (ok, maybe not ease, but less struggle!)

If you've ever tried a discount promotional campaign only to be met with crickets, then this episode is for you.   It's actually a bonus training I'm releasing inside of my clear out your old stock inventory masterclass that I created after having a couple of people say they were "hoping for something shiny and new".   Truth is, if your sales campaigns aren't working THESE are the reasons why.   H...

The people who love your product doesn't want a discount.   They value your product, your experience and your entire brand.   So how much do you value your products?   Join me and Jordan as we discuss the importance of customer service and building a community for brands which develops trust and loyalty contributing to the success of your business.

It is time to ask yourself...   Are you always firefighting in your business? Are you always feeling frazzled? Do you feel like you are putting in so much effort but you are not having the progress that you want?   Here's why.

It's incredibly brave, and humbling to admit when your business is a roaring success but it can be all too much to cope with. Sharing her story, the highs and the lows, and how you come back smarter and more resilient when it all implodes, is such an inspiration. Join me and the talented Georgia Perry as we have this insightful, relatable conversation.  

Want to know the secret behind the HIGHEST EVER CONVERTING Klaviyo pop up? You're going to find out EVERYTHING that went into building it. Joshua and I went into this episode with the plan to talk about lifecycle marketing. We got there, but not before he casually mentioned that one of the pop ups he created was the highest ever converting. Um, wait a minute. Stop right there. Let's dig into this...

Remember that time you put a post up in a Facebook group asking for advice. You got 172 comments (yay for engagement) but now you're more confused than ever about what to do. That free (but well meaning) advice could end up sending you bankrupt.   Here's what to do instead.

How the heck do you get customers to buy again and again with only ONE product? Well, that's what the male beauty brand Krete has successfully managed to do. Sure, they now have a total of TWO products, but so much can be learnt about how to attract, convert and keep customers in this episode with founder, Jake Rosenberg.   Not only does he share the exact strategies he uses to get customers in, b...

Have you ever heard me talk about "growing broke"?   If you've ever felt like you "just need more money" in your business, then this podcast is for you. Alvin Narsey & I dive deep into understanding, optimising and leveraging money in your business.

What would happen if you looked at business like a game? And you were the coach?  Let's jump in and find out!  

Ever hired (or tried to hire) a copywriter and found the entire exercise a complete waste of your time? Could well be that you've got the wrong person for the job. There are actually severally different types of "copywriting" and it's rare that one person is great at multiple styles. So if you're looking to boost your sales or conversions and you need help with copywriting, find out everything you...

Truth is 80% of your customers will keep you poor now. More customers don't mean more sales. But there are ways for you to raise the bar of your customers so that you can raise the money you are bringing in.   In this episode, I'll share with you the steps you can use to get those great customers in your door.

We have a problem. Right now, You have too much on your plate. Too many things, too many ideas, too many projects. And it means you're working too much and not making the money you should be. This time of year, a lot of the retailers I've been speaking to are... So. Freaking. Tired. They feel like the past year flew by and the New Year just seems like a big obstacle looming. The good news is, we c...

I recently binge-watched Ted Lasoo... I'd put it off because I'm really not a fan of watching sports. Eventually, I gave in and started watching. As it turns out, even though the series is about a soccer team, what it's really about is growth. Throughout the entire series, I just kept thinking "this is like what happens in business". So today's episode is all about what binge-watching Ted Lasso ta...

If I was to ask you if you were in control of your business, or controlling your business, what would you say? today's podcast isn't another strategy.   Over the past few weeks, I've been scrolling through my feeds and just like you, my competitors' ads have been popping up. Now these days, I tend to be more curious, than furious, when I see one of their ads, but I know there's definitely been tim...

With the new year just a few weeks away, hopefully, you're thinking about what you want from your business and what you'll need to do to achieve that success. In this episode, I want to share with you what I think it will take, for retail & e-commerce stores to scale in 2023.

Growth happens when you take the time to reflect on the lessons that life has thrown at you. How you choose to apply what you've learned can be the difference between happiness and heartache. So in this episode, I want to share with you the life-changing conversations that have come my way in 2022... How they affected me (positively and negatively) in my business, my marriage, and my friendships,...

Can this simple hack guarantee to increase your sales? I think so. There are a thousand reasons why a customer won't buy from you. But there might just be one key thing that you're missing, that could leverage this peak selling period and convert more sales both online and in-store.  Hop into this episode with me as I guarantee how you can get more sales!