Salena Knight | Retail & Ecommerce Growth Strategist
Bringing Business to Retail
Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
Author
Salena Knight | Retail & Ecommerce Growth Strategist
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
The Secret To Charging More And Getting More Customers As A Result 03.10.2016 47:24
This week Sal is a guest of Angela Counsel's podcast. And you will learn few more things Sal is in Christmas mode, are you? How Sal started and finished in the retail business? How media can change your business Sal decided to share her experience with potential retailers For more click here
Coping with Copycats - Cinzia Cozzolino, Founder of Smoothie Bombs 21.09.2016 38:18
What you'll discover when I talk to Cinzia Cinzia shares her journey from Kitchen Table to success Why her family was the motivator for Smoothie Bombs How she juggles working and being a single mother What happened when someone stole her idea and copied it BIO As a nutritionist and dedicated single mother of two, I created the Smoothie Bombs 5 years ago at my kitchen bench. Lana, my youngest, was...
How To Negotiate a Commercial Lease and Come Out a Winner 14.09.2016 43:09
What you'll discover when I talk to Amanda Key areas to ensure you look at when you take out a commercial lease The incentives available for new leases How to calculate CPI (probably my most asked question!) Deadlines and the importance of exercising options BIO The Tenant Company is about empowering the small business owner to confidently understand their rights under their lease and ensuring the...
The Secrets You Need To Know To Start Your Own Fashion Label - Julia Van Der Sommen 05.09.2016 44:18
Meet Julia and meet her unique fashion business What the difference is between a label and just making something What is the biggest mistake people make from Julia's experience How important is photo shooting in this business For more click here
Facing Fear To Create Business Success - Karly Nimmo 29.08.2016 1:08:50
Hear Kylie's experience with business fear Should you be afraid when it comes to advertising Partnership - Yes or No? How to avoid fail in your business For more click here
The Secret Recipe to Super-Charge Your Holiday Season Sales 25.08.2016 5:11
Hey there, the holiday rush is almost here, again! What does this mean for you as a retailer? Simply put, it means money and it also could mean making your whole year finally profitable. So, what's the secret recipe to super-charge your holiday sales? For more click here
How To CYA When You Have A Retail Business 17.08.2016 5:20
What type of business insurance do you need for a retail store? As a business owner, you need to make sure that if the proverbial hits the fan, you're not going to lose everything you own, so lets talk about the easiest way to CYA. There's a phrase we you is life, expecially in business. CYA Cover your butt Today's episode is not about about the legal implications of the TYPE of business set up yo...
Making A Franchise Work For You 15.08.2016 39:45
What you will learn in this episode: How Elizabeth become franchisee mentor? How to choose right franchisee system? When you choose your franchisee what you should ask them? How bank system works in this case
How To Say No When Your Retail Store Is Asked For Charity Donations? 10.08.2016 6:06
Retailers are always the first port of call for organisations that are looking for donations, because they have tangible products that can easily be displayed and therefore, are much easier to sell tickets or take bids from consumers. But as a small business, you can't afford to be donating to every single cause that comes your way. But saying no to every request that comes into your store, doesn'...
Mastering Pop Up Shops - Kerry Pietrobon 08.08.2016 44:45
What you will learn in this episode: What is Harlow? How did she decide to start with her business? What was the biggest hurdle in the beginning of this business? How meeting people can make a change for your business?
Things You Need To Put In Place When Hiring Staff 03.08.2016 5:24
There comes a time when you know that you have to bring someone (or multiple someone's) onto your team, cos let's be honest, you can't do this by yourself. IN this episode, I'll admit I'm not going down into the nitty gritty of hiring. I mean, hiring is the biggest module of the boutique academy – there are 6 videos and multiple worksheets that help you work out exactly who,, when and HOW to hire...
5 Business Lessons Learned From Tv'S Shark Tank 28.07.2016 6:55
I don't watch an awful lot of tv*. And the stuff I do watch is vary rarely live. Thank goodness for catch-up, right? So Shark Tank , I mean, business, startups, and a healthy dose of reality tv. What more could an entreprenur want from a tv show? Sitting down last night, with the TV all to myself, glass of wine in hand, I was ready. Watching the show, though, I could see some major factors that we...
All About Subscription Boxes - Sarah Donges 25.07.2016 35:30
What you will learn in this episode: What is the subscription box What is box for monkeys How Sarah started with subscription boxes Why subscription box for kids? More at: https://salenaknight.com/podcast/ 60 /
Why You Should Embrace Negative Reviews 20.07.2016 4:48
A bad review is generally posted because what they buyer expected, was not what they received. Now that doesn't mean that the product was bad, or that your service was bad, it just means the product wasn't right for them. And lets face it, we all have had that happen. You buy something, you get home, and it's not quite what you expected it to be. So what should you do when negative feedback comes...
How Yoga Studios & Retail Stores Suffer The Same Problems 18.07.2016 44:31
What you will learn in this episode: Learn more about Andrea's yoga studio How to find the right shopfront Learn how she started her business and her journey What to do when you don't have enough market for your business? Hear how Andrea attracted more customers What do to when you need to expand your business area but you didn't plan for it? Learn tips on how to increase the number of clients/cus...
The 6 Things You Need To Do To Take A Holiday From Your Retail Store 13.07.2016 5:46
Everyone needs a break from their business. It's necessary for your mental health, your relationships and your physical health. If the idea of taking a holiday from your business freaks you out, Today, let's talk about What you need to do, so you can have some much needed time out My first step that you need to do, before you can take a break from your biz, is boring, tedious, but, super necessary...
5 things you shouldn't pay for when your new to business 11.07.2016 30:50
What you will learn in this episode: Are you new in your business? Learn few tips from Salena about how to spend your money Advertising, why should you spend money on that if you are new in business? How to get people know your product or your brand How to get your customers to come back How to expect your return on investments Listen at: https://salenaknight.com/podcast/58
Monitoring Your Retail Competition 06.07.2016 4:29
Why your competitors are important, I was recently asked, "Should I block the competition from following me on social media"? I was perplexed. Why would you bock your competition, I asked? Ad I got the reply "so they can't see what I'm doing". And therein lies a deep-seated fear in so many retailers. Worrying whether they'll be copied, or compared. No matter where we are in business, we're always...
The Importance of Accepting Set-Backs In Business - Salena Knight 04.07.2016 22:09
What you will learn in this episode: How Set-Backs can actually become success How ego is big thing for your business How exactly did something not turning out, turn into success Listen traumatic Sal's story which marked the last 12 years for her More at: https://salenaknight.com/podcast/ bbtr57-the-importance-of-accepting-set-backs-in-business-salena-knight
Why Beauticians And Hairdressers Are Also Retailers 29.06.2016 3:03
I'm a hairdresser/beautician/massage therapist, so I'm not a retailer This was the conversation I has with my beautician recently So I pointed to the shelves full of products, and asked if she sold them. Of course she did. Well, they were for sale, but she didn't really sell them. She didn't want to be pushy. She's once worked for a beauty chain, where everything was about targets and upsells, and...
Standing Out In The Sea Of Sameness – Kylie Lewis 27.06.2016 54:05
What you will learn in this episode: Meet Kylie and see what she does How she became social media strategist What is the biggest internet change in last 10 years What is content marketing and how you can use it in retail business
My 3 Questions That Always Make A Customer Purchase 22.06.2016 4:01
I have a secret I want to share with you today. I call it the rule of threes, and it will definitely help you get more sales. It's easy to fall into the old line of "can I help you" when a customer walks in the door. But you know the answer is most likely going to just be "I'm just looking", right? Greeting a customer, and actually being able to help them, is about asking the right questions. Don'...
Spice Up Your Wardrobe - Alma Barrero 20.06.2016 49:50
What you will learn in this episode: Meet Alma and learn what she does Shop your wardrobe – what does that mean exactly How can you avoid mum-frump if you're an online business that works at home all day How to look super stylish and be comfortable Listen at: https://salenaknight.com/podcast/ spice-up-your-wardrobe-alma-barrero
Why You're Not Making Sales On Facebook 15.06.2016 4:41
Why You aren't getting sales out of Facebook. Facebook ads are da bomb. You hear this all the time, but every time you try Facebook ads, you end up just wasting your money. Sound familiar? I'm sorry, It's not Facebook it's you. When I was lamenting to a fb expert this week, that my favourite ad strategy had completely been changed whilst I was away for a few weeks. Her answer was "Facebook is like...
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