Bringing Business to Retail

What you will learn in this episode: What is Brand Ambassador Why brand needs brand ambassador How to buy brand ambassador's package Can one brand ambassador represent more than one brand and more at: salenaknight.com/podcast/bbtr54-how-a-brand-ambassador-can-grow-your-business-jesika-mullins/

Does this sound familiar to you? You've just sat down in front of your computer. There's a cup of tea, or maybe a sneaky glass of wine by your side, and you're ready to settle into an evening of online shopping. Then, the kids start crying, or there's some kind of random emergency that seems to befall your household, just when you've sat down. Right? Happens to me All. The. Time.

What you will learn in this episode: What is Sarah business How to be consistent in your business and be passionate all that time How to get corporate clients What do to when cash is not coming

One of the most disastrous things that can happen to your business, is losing all of your data. No longer able to access your customer database, your sales records, your inventory, your images and files, could potentially ruin your retail store. In the least, it would set you back weeks, trying to recover all of the lost information, and the lost sales that would happen as a result. I know busines...

Short Bio from Jess: "Passionate about design, I love seeing our concepts brought to life at an event. I'm fascinated by psychology and like to workshop ideas that can change the way clients interact with their audience. I find it rewarding to know that I'm able to help increase the return my clients get from a show by helping them address each phase of the process to transform their experience."

If there is a fire in your store, do you and your staff know what to do? How about if you suspect a customer of stealing. How do you tackle the subject (pun completely intended!) No one wants to find themselves in an emergency situation. And for that matter, what actually constitutes and emergency situation? And just exactly what steps should you and your staff take, when the situation arises? As...

Kim Krajci plays well with words. As a professional writer, social media marketer, public speaker, and podcaster, she uses words to shape ideas. She publishes blogs and produces podcasts, including her own On the Table - Topics for Toastmasters http://onthetablepodcasts.com and Toastmasters101 http://toastmasters101.net . As a result of her involvement with high school speech and debate programs a...

Everyday, we have to make thousands of decisions. From when to brush our teeth, what to wear today, what to make for dinner, through to all the decisions you have to make at work. All of this before lunch time! It's no wonder that so many customers suffer from indecision and the lack of purchasing power. When you're under stress, your body reacts in several ways. Your attention span gets shorter,...

Trade fairs are a whirlwind of people, products and hopefully, sales. You're high on excitement, surrounded by thousands of potential customers. You're ready to sell anything and everything. But trade fairs are a funny thing. Customers are oftened hyped up and ready to spend, and the old fear of missing out, drives them to buy things that they may not normally have purchased. Now, the reason you d...

I've seen Megan speak before, and I remember that her insights into retail were very different to what other people were spruiking. Coming from a background in business, Megan grew up in pubs. She recounts many stories, such as riding her tricycle around the ballroom, how her dad taught her that you're never to senior to pick up a broom. And how watching the cash being counted in the evening, how...

I was very lucky last week, to be gifted a ticket to the total summit event, here in Sydney, by my friend, the product-prenur expert, Catherine Langman. It was a 2 day event, culminating in a mammoth 3 hour session by Tony Robbins. I was excited that there were 3 women on the speaking buill, that I was super excited to hear from. Carolyn Creswell, founder of Carman's muesli, Naomi Simson, the foun...

Can a retail store earn income from affiliates? The margins you have in retail can often only be changed by either upping your retail price, or negotiating discounts with your suppliers, so what is there was another way of earning extra revenue in your business, without purchasing products? Wouldn't it be awesome if you could have extra cash coming into your business, without outlaying for product...

  Accept multiple forms of payment Banking fees are a part of business, and you should build them into your margins. Make sure you Accept multiple payment options. Cash, debit card/eftpos, credit card, paypal, stripe and even bitcoin! By only accepting one form of payment, you may well end up losing a sale. Offer gift vouchers. Some people see gift vouchers as a liability, because they need to rem...

Download So, you're on your way to your first ever trade show as a buyer. You've heard all the stories about how beautiful the stands can be and you're excited to be able to see so many suppliers in one place. Get Your "Trade Fair Tracker" Retail Biz Strategy Today we're talking about what to expect when you attend a trade show as a buyer. I remember my first ever trade show that I attended as a b...

They say that imitation is the highest form of flattery but what do you do when it feels like a competitor is copying your every move? Get Your "How to Deal with Copycat Retailers" Retail Biz Strategy Today we're talking about how to deal with copycat retailers. To start off with, woo hoo, clearly you are doing something right, and are seen as a leader in your field, and that is worth celebrating,...

As a retailer, it would be great if your suppliers sent you point of sale material ad beautiful images of stock. Sometimes it happens, sometimes it doesn't. But there will also be times when you need gorgeous lifestyle pictures that you can legally use, preferably for free. Get "My 6 Favorite Places For Free Images Retailers Can Use Everyday" Retail Biz Strategy Today I'm going to tell you my 8 fa...

We all know the feeling - cash flow is limited, you're in those leaner months, and you need something new to bring the customers in. The first one seems obvious. Applying to your suppliers for a 30-day account. Trade terms . So many retailers that I meet refuse to get trade terms from their suppliers because they 'don't want to get into debt'. Now I'm not an accountant but I feel that's a very clo...

As a retail store owner, you probably get requests every week, from people wanting you to stock their products. I'm sure some are beautiful, some are not, and some, you just wonder what the person was thinking when they emailed you. Click Here to Download Your "5 Questions To Ask A Potential New Supplier" Retail Biz Strategy Picture your potential supplier. They have a product that they've spent m...

Each month, I'm sure you're inundated with potential new products. Whether it's from visiting trade shows, being solicited by potential suppliers, or through your own research, taking on a new product always carries some risk. Get Your "Production Selection Guide" Retail Biz Strategy To help you streamline the process, today I'm talking questions you should ask before taking on a new product Your...

When it comes to social media, you have a lot of places that you can invest your time and money in. They key to knowing which one is right, all depends on who your customer is, and where they hang out. But retail is visual, so there's a good chance, their hanging out Instagram, so today, I'm sharing 9 tips on how to get the most from Instagram for your retail store to increase your brand loyalty a...

Offering layby or layaway services in your retail (and even online) store, can be a great strategy to get customers across the buying line, especially for big ticket items. This means more money in your til. However, there is a cost to having money tied up in stock sitting in your store room. So, here are my tips to make avoid headaches and make layby services work for you. Get Your "Make Layby Wo...

Recently I had the chance to meet some amazing people who have a different type of retail. These retailers regularly attend markets or have pop up stores, they don't have long term bricks and mortar stores. [Tweet "How To Make Your Market Stall As Effective As A Retail Shopfront"] Our discussion turned to how you can make the most of these events and ensure that you give your customer a profession...

If you haven't already, then the next week or two will be the start of the holiday rush in your store. The next 2 months are the ones that get you through the leaner times. Your feet are going to hurt, you're back will be sore, you'll discover the most amazing customers, and then wonder if the Grinch has materialised in a whole bunch of other customers. [Tweet "Planning your store for the holidays...

You know that feeling when someone tells you they want to buy a product you've just spent the last 10 minutes telling them all about the benefits and features. You think to yourself, I really should tell them about that accessory that goes with it, but, you don't want to seem pushy. Lets talk about when upselling is a benefit for your customer and your cash register. Have you ever thought about th...

A few weeks ago, the question came up in The Boutique Academy about being a business owner vs. buying or creating yourself a job. So, what's the difference? And is one better than the other? A job versus a business. This is a big issue many business owners face. They open a store because they are passionate about a product, and soon realize there is more 'paperwork' involved in the running of the...