Salena Knight | Retail & Ecommerce Growth Strategist

Bringing Business to Retail

Business EN ↓ 623 episodes

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

Author

Salena Knight | Retail & Ecommerce Growth Strategist

Category

Business

Podcast website

salenaknight.com

Latest episode

Jul 9, 2026

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Episodes

How To Hire The Right People Based On Your Personailty 08.03.2017

In the business world, have you ever found yourself super excited about a potential employee? They have every skill that you could have ever hoped for. It just that, they're a bit, you can't quite put your finger on it, but they just don't seem right. On paper, this person is perfect, but still there's a little niggle in the back of your mind The other candidate doesn't have the same skill set, bu...

Part 3: 3 Painfully Genuine Reasons You Aren't Making the Money You Want, And How To Breakthrough Them 06.03.2017

Today I will share with you what I learned from the guests and experts that attended the 3 day business retreat I recently attended. Last week we talked about fear. Today I will talk more about money blocks, including, Why we feel we have to work hard to make money Why you should embrace this mantra "There is an easier way to make money" How to have more fun in business For more click here

3 Apps That Will Put You On The Path To Business Freedom 02.03.2017

For some many retailers, in fact, let's face it, for so many people in any business, there is just never enough time to get through that to do list on any given day. All of this leads to frustration, overwhelm, anxiety, and feeling constantly pressured, which all lead to a (sub) conscious a sense of failure. When you're in this mind-space, you find yourself short tempered, snapping at little thing...

Part 2: 3 Painfully Genuine Reasons You Aren't Making the Money You Want, And How To Breakthrough Them 27.02.2017

Today I will share with you what I learned from the guests and experts that attended the 3 day business retreat I recently attended. Last week we talked about how what others will think about us, holds back our earning potential., today I Today I will talk more about fear. Learn about two types of fear (Fear of success and fear of failure) Why how others will look at you if you are successful, hol...

Part 1: 3 Painfully Genuine Reasons You Aren't Making the Money You Want, And How To Breakthrough Them 20.02.2017

What you will learn in this episode: Today I will share with you what I learned from the guests and experts that attended the 3 day business retreat I recently attended. How to solve your business problems How to talk with others about how much you earn in your business What will others think about me – the first monologue that's holding you back For more click here    

How One Overwhelmed Retailer Regained 10 hours In A Week 15.02.2017

Meet Alfred* A few weeks ago, I was talking to a retailer, let's call him Alfred. Alfred was frustrated at the fact that he just didn't seem to have enough time. Between working his ecommerce retail store, dropping the kids at school and day care, and prepping meals, he was staring straight into the eyes of Overwhelm. With a capital O. Overwhelm was such a presence in his life, that when we dug a...

PR Strategies For Retailers – Janet Murray 14.02.2017

Janet spent the past fifteen years writing and editing for national newspapers and magazines in the UK including the Guardian, Telegraph, Independent, Times, Sun and Daily Mail. She's pitched (and successfully placed) countless stories in the national media. Plus, she's also commissioned hundreds of stories (and turned down many more). What you will learn in this episode: What is PR How Amy's stra...

How to Make Your Store the Leader Of The Retail Pack 08.02.2017

I recently went into a store, that felt like I was in a time warp. The store sold "timeless" pieces for furniture. All I could see was fat, puffy leather sofas (from the 90's), brown wood (from the 90's) and the desperate stench of "please buy something". Timeless does not mean time warp. Seasons change, trends change, and people's tastes change as they get older. So being on trend, with what's ha...

Digital Marketing Hacks to Get You More Customers - Kim Sutton 06.02.2017

Today we are talking about digital marketing and how to get more more customers in your business. The lovely Kim will share with you awesome tricks and tips how to use twitter for your business. What you will learn today Meet Kim and her business Learn about system that run your business when you sleep Learn how to use twitter properly Learn few facts about newsletter and opt in For more click her...

How To Overcome Brand Shame - Leah Bridge 30.01.2017

We all want to have our own brand, right? So this is the right place to learn few more things about that. A lot of useful tips for all retailers. Learn how Leah created her own brand What is the different between a business name, logo and a brand Learn three tips to work out what you want your brand to be How to translate branding into reality For more click here

The 5 Minute Hack To Make You A Copywriting Ninja 25.01.2017

When it comes to online shopping, it can be a customer's worst nightmare, seeing the same description over and over. When that happens, al a customer has left to choose on, is the price that you're selling the product for, or what other products you happen to stock, that your customer might be looking for. Two pretty tenuous reasons for a customer to shop with you, rather than your competitor, rig...

What Makes You Go Wow When You Walk Into A Retail Store 24.01.2017

In this week's episode you will hear what our guests answered in the past on Sal's great question "What makes you go wow when you walk into a retail store" We have Dan Norris, Greg Van Borssum and Jessica Oman.  Dan Norris:  That's very difficult question. I don't shop very often. I am an online shopper and I like apple store, I don't know why. I think I am very heavenly influenced by design. If I...

Automating Retail Success - Dominique Perry 17.01.2017

This weeks guest is Dominique Perry  What you will learn in this episode: How to grow your business when your business partner is actually your life partner Discover loads of tips about packaging, shipping, and organising your stock room How automating your business can save a lot of money on staffing costs How to get around the issue of  products that don't have bar codes For more click here

Wowing Your Customers - Traci DeForge 09.01.2017

Meet Traci, a Business Strategist In this episode you will learn:  Discover how Traci started with her strategy consulting business Listen to why Traci thinks it's so important to know what are you selling What is difference between shopping online and in store Refunds? How to deal with them For more click here 

4 New Year Resolutions You Should Actually Make 05.01.2017

It's 2017 and I hope it will be wonderful for all of us. The new brings with the New Year Resolutions. Today I want to talk to you about my 4 new years resolutions that I think you should keep. For more click here

My Favourite Apps of 2016 - Salena Knight 26.12.2016

This is the last episode in 2016. and I hope you had a wonderful year, together with all people you love. In this episode, I will try to let you know more about apps of 2016 that are really awesome. For more click here

Balancing Your Life - Brodie Welch 19.12.2016

Brodie Welch is a Licensed Acupuncturist, board-certified herbalist, qi gong teacher, holistic health counselor, Aroma Acupoint Therapist™, and Chinese Medicine educator practicing in Corvallis, Oregon. Brodie earned her Masters of Science in Oriental Medicine degree at Southwest Acupuncture College in Albuquerque, New Mexico in 2003. She is a Nationally Certified Diplomate in Oriental Medicine (...

Rescuing Relationships From Failure 12.12.2016

Today we are talking about relationships. Fiona's Bio: I'm a relationship specialist, personal coach, speaker, facilitator and the mother of four beautiful feisty children. But most of all, I am a passionate advocate of the power of human connection. Connection is everything. It feeds our soul. It is the vital pumping force at the heart of all we think, do and feel. When we are truly connected, we...

Maximising The Least Used (But Most Effective) Page On Your Website 07.12.2016

When it comes to customer acquisition, the hard part is driving people to your website. Once they've landed, you have a chance of selling to them. If you've managed to get them all the way through to checkout, you've hit a home run. Your work is done. Right? Wrong! When it comes to selling, the opportunity that an existing customer will buy from you again, ranks around 70%, whereas a new customer...

How To Unlock The Hidden Treasure Of Your 404 Error Pages 30.11.2016

We've all been there and nobody likes it when it happens – 404 error pages. That page that pops up when the thing your were searching for, has disappeard into the internet ether. No matter how good your website is, you are still going to have error pages displaying to your visitors. For more click here

8 Common Mistakes Retailers Make (And How To Avoid Them) Part 2 28.11.2016

We all make mistakes but in this episode, you will see the 8 mistakes retailers make. In this episode you will learn: What is a successful marketing campaign? How to calculate return on investment? Do you have a backup if social your media disappears? How much time you need to have your advertising active? For more click here

4 Reasons Your Retail Store Is Losing Money And How To Turn The Tables 16.11.2016

When I first meet with a retailer, I ask them why they opened their store. And of course, the reasons vary dramatically. Bu what generally comes up are these 5 things To have more freedom to spend time with my family To not have to work as many hours  andTo not have to work in a rigid corporate environment To make more money Because I love this thing I sell and wanted to share it with others. Soun...

8 Common Mistakes Retailers Make (And How To Avoid Them) Part 1 - Salena Knight 14.11.2016

We all make mistakes but in this episode, you will see the 8 mistakes retailers make. In this episode you will learn: Why you can't do everything by yourself Why employees need to be a part of your brand, not just regular workers How much training processes are important when you hire someone How to plan your stock strategy For more click here

3 Rookie Mistakes That Strangle Your Advertising Success 02.11.2016

You know the feeling. You need to capitalise on the holiday season to fill your cash register and give you some breathing space for that time of the year when trade naturally drops off. For most people, that time is the Christmas period, or the Summer. Each year, you wrack your brain to figure out just which platform you should use, in order to get the maximum return on investment. If you haven't...

Retail Staff: How to Hire For The Holidays (Like A Boss) 31.10.2016

We are approaching Christmas rush time, and at that time it's very important to sort out many things. One of them is hiring process. In this episode you will learn: The perfect strategy to hire the right people for your store For more click here

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