Sam Dunning

Breaking B2B - SaaS Marketing and B2B Marketing Podcast

Business EN ↓ 492 episodes

Break free from sh*t SaaS and b2b marketing. Join 1000s of legends tuning in weekly. No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific strategies you can apply to your SaaS or b2b business today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound s...

Author

Sam Dunning

Category

Business

Podcast website

www.breakingb2b.com

Latest episode

Jul 6, 2026

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Episodes

#91 How To Close Inbound Leads (& not get stuck in voicemail jail) ➿ - The UK's Most Hated Sales Trainer 08.11.2020

👉 A step by step process of turning more of your hard earned inbound leads into revenue! Benjamin Dennehy is THE UK’S MOST HATED SALES TRAINER - Enough said! 👉 How to qualify prospects/suspects fast and not live off 'hopium' for your sales pipeline. 👉 When to move from discovery questions to your product/service. 👉 Getting people to really open up about their business problems/goals. 👉 Why em...

#90 How To Create A Webinar That Doesn't Suck🥤- Ollie Whitfield 04.11.2020

Should you consider doing a webinar, & are they really worth the time and money? Ollie Whitfield is a Product Marketer for VanillaSoft, the industry’s most successful sales engagement platform. In Today's Podcast, Sam talks to Ollie about webinars and the best strategies of using them. They cover the following issues; 👉 How to create a webinar from scratch! 👉 How to pick the right guests! 👉 How...

#89 How To Use Video To Win More Business! 📽️ - Tyler Lesard 01.11.2020

What is video’s place in today’s business and selling world? Tyler is the VP of Marketing at Vidyard. He’s spent more than 6 years in the world of online video for sales, prospecting and B2B marketing. He’s the co-author of 'The Visual Sale', host of the 'Creating Connections' podcast, and frequent speaker on topics ranging from video marketing to customer experience. Tyler has been recognised by...

#88 Creating A Winning Repeatable Sales Process ↩️ - Rick Denley 28.10.2020

👉 How to pivot your business when business is bleak Rick is the self proclaimed 'Transformational Growth Coach', with 25+ years in leading multinational organisations. He has a background in transformational sales growth strategies and execution. Team building has driven the change needed for small to large organisations, including creating winning sales processes, which focus on consultative and...

#87 How To Prospect Through The Noise (And Land New Clients) 🛬 - John Barrows 25.10.2020

How you can prospect through the noise in today's environment! John is CEO of 'JB Sales', and the author of 'The sales book for kids', 'I Want to be in Sales When I Grow Up', plus he’s the host of 'Make It Happen Monday’s' podcast. He’s provided sales training & consulting services for some of the world’s fastest-growing companies, such as; Salesforce.com, Google, LinkedIn, DropBox, and many other...

#086 Building A Multi-Million Revenue Media Business 🏗️ - Max Altschuler 21.10.2020

How to grow a Media Business like a Boss! Max Altschuler is the founder of Sales Hacker, the largest online resource for B2B Salespeople across the globe. In 2018, Sales Hacker was acquired by Outreach, the leading Sales Engagement Platform and Max was installed as the VP of Marketing. Max has written 2 books on sales, Hacking Sales and Sales Engagement, and even a book on Career Building titled;...

#085 Does Content Marketing Really Drive Sales? 🚘 - Jay Ludgrove 18.10.2020

How effective really is Content Marketing!? Jay is co-founder @ GLProUK, a full-service digital marketing agency focussing on creating social content, whilst never forgetting the reason for marketing via social media: Sales! Jay comes from a highly respected sales background and has implemented his skill set to drive his business and assist in helping others. Jay’s also a key speaker who talks abo...

#084 How To Amplify Your Inbound Marketing 🔊 - Jason Bay 14.10.2020

Amplifying Your Inbound Marketing With Outbound! Jason is Chief Prospecting Officer at Blissful Prospecting. He helps reps and sales teams who love landing big meetings with prospects—but hate not getting responses to their cold emails or feeling confident making cold calls. Sales is the only "adult job" he’s ever had, and he’s done everything from selling house painting services door to door, run...

#083 How Money Is Actually Made (It’s Not Via Sales)! 🧱 - Sam Jacobs 11.10.2020
#082 How To Craft Sales Emails That Get RESULTS 📧 - Justin Michael 07.10.2020

Create Emails that'll get replies! Justin is an expert on all things B2B sales automation. He will move you from Henry Ford to Tony Stark, to unleash your inner JARVIS Iron Man Suit of sales tech stacks! He’s advised over 100 companies from Justin Michaels Consulting. Justin talks with Sam as they discuss; 👉 How to tailor emails for every part of the sales process; Cold email, Setting meetings, S...

#081 Is Influencer Marketing Really Worth It? 🤔 - Neal Schaffer 04.10.2020

What real value can influencers really bring to the table for brands and businesses? Neal is an authority on helping innovative businesses digitally transform their sales and marketing. He’s the Founder of the digital marketing consultancy PDCA Social, Fluent in Japanese and Mandarin Chinese Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is a...

#080 Make A Fan Then A Customer 🤩 - David Meerman Scott 30.09.2020

How to turn customers into fans! David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it, including 'The New Rules of Marketing and PR', with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese. Now David taps into the mindset that relationships with customers are more important than the products the...

#079 How To Generate Leads (And Keep Them Flowing) As A Start-Up 🌊 - Brandon Schaefer 27.09.2020

Brandon Schaefer tells us how to develop leads, and keep them coming in! Brandon Schaefer is the founder and CEO @ Simple Business Help. He’s a corporate business strategist who uses data and technology to help entrepreneurs, CEOs, and startup founders, improve their sales processes, improve their client and prospect communications, and improve their lead generation campaigns. Tune in for today's...

#078 Is Selling Really A Numbers Game? 🎲 - Art Sobczak 23.09.2020

Is prospecting and selling really just a number game? Art Sobczak works with thousands of sales reps each year, helping them get more business by phone. His mission is to eliminate the fear, failure and rejection from cold calling. Since 1983 he’s built up his reputation by providing common-sense, non-gimmicky, non-salesy methods of how to use the phone to prospect, persuade and sell. He is the au...

#077 Why Negotiation Is Crucial For Business 🗣 - Patrick Tinney 20.09.2020

Using Negotiation To Grow Your Business & Sales! Patrick Tinney, Author, sales and negotiations expert, joins me for Sam's Business Growth Show. Patrick is the founder and Managing Partner of Centroid Training and Marketing. He is one of the most published authors on business negotiations in Canada. Over his 30 year career, Patrick has concluded multimillion dollar media sales and negotiation solu...

#076 Be A Company You'd Want To Work With 🤝 - Mike Winnet 16.09.2020

How Mike Winnet started & then sold his company in 2 years for £8 million! By day, he puts get-rich-quick gurus to the test in his Contrepreneur series on YouTube. By night, he creates videos & content to help companies generate MORE business with IAM Productions... Many of you may think of Mike Winnet as a controversial character putting out funny and controversial videos & content and busting co...

#075 Generate a CONSISTENT Flow Of Clients With LinkedIn 💰 - Marcus A. Chan 13.09.2020

Want regular new clients through LinkedIn? ✅ Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 Marcus A. Chan, founder @ Venli Consulting Group LLC joins me on Sam's Business Growth Show. Marcus helps B2B sales professionals sell more, and sell better without needing years of experience, through his coaching and training programs. He has been featured in Yahoo...

#074 How To Compete With Giants As A Small Business 🤾‍♂️ - Jeroen Corthout 08.09.2020

Want to beat the giants in your industry? - Then listen to Jeroen Corthout! In this episode Sam & Jeroen discuss the following: 👉 How you can battle the giants to secure regular revenue (a 7 step process). 👉 Sales automation: How to automate the part of sales that makes you a robot and become more human. 👉Actionable sales and digital marketing strategies. Jeroen is co-founder and CEO of Salesfl...

#073 Data lists are DEAD 😵: Use intent data to generate hot B2B leads! 🔥 - Tukan Das 06.09.2020

Are data lists really dead? - Tukan Das lets us know! Tukan is the CEO @ LeadSift. LeadSift provide companies with B2B Intent Leads You Can Action Immediately! Today on Sam's Business Podcast we chat through; 👉 Why static lists for prospecting are DEAD 👉 How you can use intent data and buying signals to generate hot B2B sales leads! 👉 Tukan's journey from technical founder to sales 👉 Actionabl...

#072 How To Nail Inbound Marketing As A Startup 🔨 - Alex Boyd 03.09.2020

Want ideal customers to come to you!? Alex Boys shares with Sam full inbound marketing strategies for start-ups. Alex was born and raised in San Francisco but currently resides in Portland, Oregon. Alex is the Founder & CEO at RevenueZen where he works with growing companies to help them scale their content marketing, and demand generation. RevenueZen works with startups all over the country. We t...

#071 Essentials of Sales Success For Every Business 🎱 - Tony J. Hughes 01.09.2020

Want a proven framework to sell more? Tony is Co-founder and Sales Innovation Director at Sales IQ Global. He's Ranked 3rd most influential person in the world on the topic of selling according to LinkedIn! He has 35 years of corporate + sales leadership experience and is a Best selling Author/Speaker/Blogger and Sales Leader Sales legend, Tony J. Hughes lays down his framework to work out problem...

#070 5 Minute Selling: Grow Your Business From 5 Minutes/Day ⏲️ - Alex Goldfayn 30.08.2020

Want to grow your business and sales in Just 5 minutes/day? Alex Goldfayn grows companies. He is the CEO of the Revenue Growth Consultancy, which works with organisations to implement systems of remote and proactive selling that routinely generate 10%-20% in new net annual sales. His clients include manufacturers, distributors, and business-to-business service organisations (typically in mature in...

#069 Curiosity Didn't Kill The Cat 😼 - Kate Lewis 27.08.2020

How can curiosity improve your business and sales? Kate Lewis is CEO and Co-Founder @ e4enable, & 5onFriday UK coach. e4enable is driven by Kate’s passion for sales coaching and development, coupled with a frustration of how often organisation-wide efforts fail, are haphazard or plain non-existent in the first place! Kate’s been in technology sales for over 20 years, most of which in leadership. H...

#068 When A Client Says "Send Me A Proposal" You Say...⁉️ - Simon Hares 25.08.2020

Want to write killer proposals that actually close? Simon Hares joins me today as we walk through his story and the lessons learnt in media sales, including why you don't sell your product or service - You sell the audience (AKA the business outcomes). Simon is the Managing Director of SerialTrainer7 Ltd based in Bath, UK. They specialise in training and coaching people in relevant sales and manag...

#067 How To Get EPIC Guests On Your Podcast 🙆 - Jordan Paris 23.08.2020

Jordan Paris runs us through his proven strategy of getting HUGE names for your interviews/podcasts! Jordan Paris is a 22-year-old author, podcast host, and entrepreneur featured in Forbes, Entrepreneur, Men’s Health, Yahoo! Finance, and Market Watch. Jordan’s podcast, Growth Mindset University, is ranked #6 in Apple’s Self-Improvement category, #3 in the Training category, #5 in the How-To catego...

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