Sam Dunning
Breaking B2B - SaaS Marketing and B2B Marketing Podcast
Break free from sh*t SaaS and b2b marketing. Join 1000s of legends tuning in weekly. No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific strategies you can apply to your SaaS or b2b business today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound s...
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Episodes
#491 Asking London B2B Marketing Questions (SEO, SaaS, LinkedIn, & More) 06.07.2026 13:31
📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► Sam is out on the road again! - This time he's headed to the heart of London to ask Londoner's their take on B2B marketing. Some surprising insights are learned as they say what they think of LinkedIn, Google rankings, and take a guess at how ChatGPT recommends! In Podcast episode #491 you get:...
#490 The Best B2B Marketing Strategies for 2026 26.06.2026 15:29
📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► We have episode 490 here for your listening pleasure - Sam talks to Samu Kovács as they nail-down 5x B2B marketing strategies that are working today. You'll hear the latest AI-Search recommendations, influencer partnerships, plus positioning your LinkedIn personal branding. These are Real playbooks you can clone rig...
#489 4 B2B Founders Share the Best Marketing Strategies in 2026 17.06.2026 22:11
📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► 3 B2B Founders around 1 dinner table - It's a meeting of minds (and mouths!) diving in to where B2B marketing is right now in 2026! Here's what the trio get into: 👉 We get into meta ads, SEO and AI search, building trust, and 👉 Long-form content = Long-term B2B success 👉 AI & Guru Inflation in SEO 👉 Being co...
#488 This Boring SaaS AI SEO Strategy Prints Demos in 2026 09.06.2026 13:47
📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► It's episode #488 and Sam has 7 SaaS Ai SEO steps for you that will generate demos in just 90 days! Sam gives you a complete blueprint for this, plus: 👉 How to Rank Your Competitors Super Quickly 👉 The two approaches for SaaS Visibility Audits 👉 How good is AI content now? Does it offer...
#487 How to Scale Any SaaS Company With YouTube & SEO 08.06.2026 32:03
📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► In this episode Sam is being interviewed by Samu Kovács, for his Podcast channel KS-Media Samu is a YouTube Marketing Specialist who helps B2Bs master their content. They cover money keywords, YouTube scripting, plus loads of juicy tips and tricks to scale your SaaS Company using video content + SEO. Here's what S...
#486 Google Just Leaked Their AI SEO Guide (it changes everything) 27.05.2026 17:06
📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► In episode #486 Sam goes through Google's official AI search optimization guide (May 2026) to lay out EXACTLY what it means for you, your B2B, and your current SEO strategy. A super-quick summary is: If you've been doing SEO well, you will keep winning! - Just ignore any AEO tricks! Sam covers:...
#485 How I Scaled My B2B Business to $220k/mo in 25 Months 19.05.2026 9:04
📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► In this episode (#485) Samu Kovacs prompts Sam to reveal exactly how he scaled his B2B SEO agency up to $200k MRR in 2 short years. If you are on a similar journey this quick run-through will help fuel your fire! Sam & Samu speak on: 👉 The hard road of Cold calling + the power of LinkedIn 👉 Un...
#484 AI SEO Rank Trackers are Stupid, Here's What to Do Instead… 18.05.2026 12:46
📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► In episode 484 Sam DESTROYS AI prompt tracking tools and explains why, as a SaaS, you shouldn't spend your time + budget on them. Crucially though, he tells you what you SHOULD do instead of using the tools! Sam also breaks down the 95/5 rule, as well as the 4 buying-mode searches that actually d...
#483 Give me 9 mins, and I’ll show you how to rank your SaaS in AI Search 29.04.2026 9:15
📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► In this week's podcast Sam drills down in to the 3 foundations that your SaaS needs to start appearing up in ChatGPT + Perplexity. All the essentials are highlighted here including on-site optimisation, off-site brand footprint, and how you can leverage original data so that you are cited in AI se...
#482 SaaS Marketing Has Changed, Here’s What’s Working in 2026 17.04.2026 14:41
📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► In this episode Sam gets together with Samu Kovács; a B2B YouTube Marketing Specialist to go through what is working right now in 2026. The discussion covers YouTube, SEO, AI-search, LinkedIn founder brand, plus all the info you need on how to build a self generating machine that compounds wins! Here's what you get...
#481 B2B SaaS SEO: In-House Team vs. Agency? 13.04.2026 8:59
📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► In this week's podcast Sam illustrates the ACTUAL cost of assembling an in-house SEO team for your B2B SaaS company. He contrasts this with outsourcing to a managed agency. Salaries, ramp-up time, turnover + hidden costs are all exposed here to help you determine which of the two pathways is right...
#480 The NEW Way to Do Outbound in 2026 30.03.2026 31:01
📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► In this week's podcast Sam talks to Charlotte Cailleaux @ EventsAir. Cailleaux discloses what is actually working for B2B and SaaS outbound sales right now! Learn how to get your messaging tight, and the activities that are worthy of your time across all channels. There's everything here to use a...
#479 A $1.5M SaaS SEO Strategy (Full Breakdown) 23.03.2026 30:10
📞 Wanna use SEO to generate revenue? Book a call ► In this week's podcast episode Sam explains how the B2B SaaS tool 'Fibbler', went from ZERO to $500K MMR in only 15 months! There's a huge amount of ground covered here & Sam really gets in to the details. Learn the strategy that drives sign-ups and demos fast: 👉 How to optimize Existing Content for SEO & AI Search 👉 Exploiting bottom...
#478 The Best SaaS Marketing Strategy for 2026 17.03.2026 23:40
📞 Wanna use SEO to generate revenue? Book a call ► In this week's podcast episode Sam exposes the best B2B SaaS marketing strategy he can give you right now. He hits 3 major channels (SEO, YouTube, and LinkedIn) and explains exactly how to use them to drive pipeline consistently and keep your B2B SaaS in the minds of high ACV buyers as they conduct research on the pathway to purchasing. Sam...
#477 SaaS SEO is About to Change in 2026 (and nobody even realizes) 06.03.2026 22:14
📞 Wanna use SEO to generate revenue? Book a call ► In this week's podcast episode Sam dissects the latest SEO traffic data that shows a small dip of just 2.5%, and not the 25% as prophesied by the doomsayers! - Fear not, SEO isn't dead yet! Sam dived deep in to the real changes that AI search has heralded in 2026, and how you can ensure your B2B SaaS is strategically placed to funnel pipeline...
#476 This Cold Email Strategy Makes $3M/yr (Copy This) 24.02.2026 39:25
📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► How's your email game? Sam talks to Frank Sondors who shares some white hot cold email tips and tricks to fire up your outbound strategy! Frank & Sam Cover: 👉 How to 10x your Acquisition Strategy 👉 How to warm up your audience before connection 👉 Referencing real world events in your Cold Ema...
#475 RIP Cold Email: Here’s What Works Now 16.02.2026 14:42
📞 Wanna use SEO to generate revenue? Book a call ► In today's episode Sam gets to the heart of why cold outreach is getting harder and harder to drive a consistent, sustainable flow of qualified leads for B2B and SaaS companies in 2026. Here's what we cover: 👉 Exactly why cold outreach is failing many B2B + SaaS Companies 👉 How to shift from cold outreach to organic inbound 👉 Unlocking...
#474 I Built a Full B2B SEO Strategy in 11 Minutes (LIVE) 10.02.2026 10:59
📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► Sam gets technical with Samu Kovacs. Learn how to use SEO most effectively to identify your ideal customer profile. Then use this data to tailor your SEO strategy more effectively. We cover: 👉 Using Long-Tail Keywords for your Niche Market 👉 Targeting Low-Volume, High-Intent Keywords for SaaS...
#473 How This 19-Year-Old Built a $50k/Month B2B Business 27.01.2026 17:24
📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► Want to know how to scale up your B2B business incredibly quickly? Sam talks to a fresh-faced Samu Kovacs who has done just that, netting $50k/Month in record time! Samu's strategy includes: 👉 The push you need to take action 👉 Using case studies to chain high profile clients 👉 Dominate...
#472 How to Scale a SaaS From $0 to $6.7M in 2 Years (Marketing Strategy Revealed) 19.01.2026 35:08
📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► In this episode Sam sits down with Adam Robinson from RB2B to share his remarkable story of SaaS growth. Adam scaled RB2B from $0-$6M in just 24 months, and Sam & Adam reveal exactly how it was done! This unique marketing strategy includes: 👉 A playbook for marketers + founders to make 2026 MASSIVE. 👉 A framewor...
#471 BEST Youtube Marketing Strategy for SaaS in 2026 05.01.2026 17:58
📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► It's a brand New Year and Sam chats with Samu Kovács (A B2B YouTube Marketing Specialist) to show you how to maximize the platform in 2026! Here's what you can learn in this episode: 👉 Leverage YouTube productivity in other ways 👉 Create content that pulls in your dream clients 👉 Focus on driving inbound, not...
#470 5 Years of SaaS SEO Knowledge in 14 Minutes 31.12.2025 14:33
📞 Wanna use SEO to generate revenue? Book a call ► Learn what Sam has learned over the last 5yrs working with leading SaaS companies, all condensed for you into a single 15min podcast! SEO knowledge covered in this one: 👉 Sam's sustainable 90 day pipeline strategy 👉 How ICP research really works 👉 No budget, no problem - How to get backlinks + mentions for $FREE 👉 What actually work...
#469 I Interviewed 466 B2B Marketers, Here’s What Works in 2026 23.12.2025 17:11
📞 Wanna use SEO to generate revenue? Book a call ► Sam is interviewed close to 500 B2B and SaaS marketers! - Listen to his key takeaways from all that experience learned! Key touch points: 👉 Driving Pipeline - How to separate fact from fiction! 👉 How to reach $140k MRR in 21 months! 👉 Conducting high value customer research 👉 Use that data to inform Go-To-Market 👉 Creating an (ess...
#468 SaaS SEO Explained in less than 10 Mins! 16.12.2025 9:45
📞 Wanna use SEO to generate revenue? Book a call ► Have you got 10 minutes to change your business in 2026? - Live from Hungary, Sam presents a complete B2B SaaS marketing strategy to rank right at the top of Google & AI search! Sam Covers: 👉 How to build a solid foundation 👉 Using customer research to supercharge 👉 Explaining how to win using the 95/5 rule 👉 Build your money keyword...
#467 BEST SaaS Marketing Strategies for 2026 08.12.2025 29:14
📞 Wanna use SEO to generate revenue? Book a call ► In this episode Sam serves up his best SaaS marketing strategies for 2026 that have helped us hit $1.8M+ ARR in just 22 months! - No guesswork, just hard work that's backed up by the data! Here is what you'll learn in this episode: 👉 Why influencer B2B partnerships work 👉 How you can actually win with YouTube 👉 How to boost organi...
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