Brave Business Triumphsa //NKST podcast

In the second episode of the AI Readiness Reality Check miniseries, Doug Longenecker and J amie Jurgaitis delve into the concept of AI readiness, emphasizing that it's not merely about having AI tools in place but rather about whether a business is truly prepared for the changes AI will bring. They discuss the importance of understanding business vision, the role of data, workflow clarity, gov...

🌟 **Is Gen Z really a problem? Let’s rethink that.** Gen Z is *not* an issue to tackle; they represent a shift in workplace culture. Expectations have transformed, and so has trust and technology. The real question is: **Can companies adapt to these new expectations while valuing hard-earned experiences?** Join Doug's conversation with guest Mark Beale (Professor at Rutgers University, Author...

AI is everywhere right now — tools, pilots, prompts, experiments, and plenty of pressure to prove the business is “doing AI.” But AI activity should never be confused with AI readiness. In the first miniseries episode of The Reality of AI Readiness , Doug Longenecker and Jamie Jurgaitis break down the important differences between organizations looking active with AI and being genuinely prepared t...

This episode is about what business leaders can learn from airport systems thinking, because airports are planned, designed and built on more than just vibes. They demand alignment, reliability, and decisions that hold up in the real world. Join the conversation with guest Mark Mosko , Buildings Aviation Market Leader from Woolpert and host Doug Longenecker as they talk about what it takes to get...

Join our conversation about eliminating fragmentation that causes strategy to lose integrity the moment it hits execution. It shows up when: 1.) Strategy isn’t translating 2.) Brand isn’t connecting 3.) AI investments are floundering. 4.) Customer + employee experiences aren’t consistent. 5.) Executive visibility isn’t aligned. These are the cracks in the system you can actually feel (and see) in...

Join our conversation about navigating your business and your brand through opportunities found in turmoil and uncertainty. Because, in the midst of a massive paradigm shift when the world keeps spinning faster and faster, you need to find stability in constant motion. Another great panel discussion with subject matter experts in Data, AI, Business Ops Strategy, Exec Thought Leadership and Brand p...

Join our conversation with the //NKST Dynamic Performance Network (DPN). In this episode, we share specific examples of how Data & AI, Customer Experience, Employee Experience, Brand Strategy, Credibility & Creative, and Executive Thought Leadership can work together to make more effective connections between strategy, execution and positive outcomes. Thanks to Jeff Kurek, Jamie Jurgaitis,...

Join the AI for business conversation with Amazon #1 best selling author, Joe Hudicka and Host, Doug Longenecker . In this episode they focus on the big ideas from Joe's new book, The AI Ecosystems Revolution: Transforming the Global Supply Chain through Real-Time Collaboration . A #1 Best Seller in Distribution & Warehouse Management (Kindle Store and Books), and #1 Best Seller in Busines...

Join our AI conversation with guest Hugh Seaton, the CEO at thelink.ai and host Doug Longenecker. This episode is the second in our 3-part series that runs the gamut of ai-related topics - from deep fakes, hallucinations, unintended consequences of over reliance on ai to organization's biggest challenges in prioritizing and implementing ai solutions that amplify human brilliance.

Join the conversation with special guest Priyank Kapadia , SVP Data + AI at Bounteous . This episode if the first of a three part series where host, Doug Longenecker explores what's new, what's now and what's next when it comes to artificial intelligence. There's hype vs reality, fear vs adoption and efficiency vs effectiveness

What do you want to know about Streaming TV and OTT? Join the conversation with special guest Craig Santucci , Team Velocity and hosts, Doug Longenecker and Tara Baumgarten . From current trends with AI (spoiler alert: it's all about the data), to attributions, to the differences between B2B/B2C utilization and just about everything in between. Bonus content: Learn more about Doug's mobile...

Join our Super Bowl conversation with the //NKST Consult Team as our guest. as we take on topics focused on one of the biggest championship sporting events in the world. And no, it's not the World Cup. The team shares their expertise and experience as it relates to marketing and buying TVs, favorite commercials from the big event, how to leverage data to maximize impact, finding relevant adjac...

Join our CMO Outlook 2025 conversation with the CMO of Plante Moran, Marten van Pelt. We cover a range of things to look forward to as well as watchout for, like: the evolution and impact of artificial intelligence, personalization, automation, the development of strong, focused teams and the need for ongoing training to upskill and grow.

Join our CMO Outlook 2025 conversation with the Chief Marketing Officer of the New Jersey Society of CPAs, Don Meyer. As a membership organization, it's interesting to discover similar marketing challenges as B2B and B2C companies, as well as, understand the different dynamics and expectations between customers and members of an organization.

Join our conversation with Gary Kurtis and Brian Zaslow, the co-owners of Seal the Deal Sales Coaching as we get into proven sales techniques and approaches. From how to properly prep for a sales call with a new prospect, to learning processes that can save you time and be more effective. Spoiler Alert: finding ways to build trust and develop strong relationships is high on their list of how to cu...

Here we go, with a special panel discussion with a team of experts about the many challenges that business and brands face. Our conversation covers CEX, AI, Data Strategy and Analytics, PR/Thought Leadership, 360Marketing, Business/Brand Strategy and Creative Content.

Here we go, with guest Gail Towns and host Douglas Longenecker as they focus their conversation on the many challenges of higher education in relation to attracting and retaining students as well as faculty and professors. Over the years a lot of things have changed, but differentiating your trade school, college or university is still vitally important for long-term success - perhaps now more tha...

Here we go, with special guest Alarice Lonergan of IBM and co-hosts, Doug Longenecker and Tara Baumgarten as they talk about the finer points of scaling CX/EX programs, the long-term valuation of CX needed for organizations to make it a strategic and competitive advantage. They also discuss the important work of the Woman's Bond Club, of which Alarice is the Co-President.

Here we go, with guest Max Zug of MAKE/FILMS and host Doug Longenecker as they get into the finer points of creating, managing and deploying branded video content. A completely candid conversation about the marketing conversion funnel and how AI is forcing change as well as introducing new opportunities.

Here we go with guest Marcus Rosenau and host, Doug Longenecker as they explore how the term "architectural integrity" goes beyond the actual structure to include the consistency of the design idea itself and how that should hold up over time too. To reach that level of integrity, the team at SSP Architects help their clients get there with continual collaboration from initial discussion...

Here we go with Christian Heckman of ENB and host Doug Longenecker as they discuss the finer points of great Customer Service and how that mindset cant translate to a broader, company-wide Customer Experience Strategy

Here we go with Jamie Jurgaitis and host, Doug Longenecker as they talk about making better informed decisions that are based on facts as well as your gut. Plus, the importance of making sure your organization has a well-defined and well-structured strategy in place, to collect, protect and utilize data in ways that make your customers feel safe and your employees smart.

Here we go with Ash Ahmad and Host, Doug Longenecker engaging in a thoughtful conversation about all things content. How much content is too much content? How do you define quality content? What's the impact of new technology like AI on content creation and distribution? What's the best way to implement an integrated content strategy? What's it take to "win" in the long-tail...

Here we go with Jeff Kurek and Host, Doug Longenecker talking about how creatives and creativity need to engage, experience and experiment with emerging technologies as part of the creative process. Platforms and apps like AR/VR, the Metaverse and Artificial Intelligence are all out in the open an on the table for this conversation. 

The one where Doug and Tara get real about the power of PR, Public Relations and Strategic Communications to help organizations and thought leaders leverage media for business and professional growth.