Brand Positioning Doctors

Brands, Beats & Bytes

Business EN ↓ 308 episodes

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck

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Brand Positioning Doctors

Episodes

NEW EPISODE! Black History Month 2020 – Celebrating African American Marketing Leaders - In honor of Black History Month, we are publishing interviews we have done with African American Marketing Leaders. Enjoy this NEW EPISODE!. Album 2 Track 7 – Ed Da 27.02.2020 1:15:25

Hey Brand Nerds! We have a Chief in the house today! Global outlook having grown up throughout the world as the son of a diplomat. An Ivy League trained attorney who is super thoughtful, with that wonderful 50/50 left/right brain mix. Please enjoy this track and learn about a variety of topics highlighted by: • “I love rhymes, but don’t put a mic in front of me!” • “Know the difference between wha...

Black History Month 2020 Remix 6 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year. Enjoy Louis Carr (Album 1 Tra 25.02.2020 1:18:57

Well, well, well Brand Nerds, we’ve got a hot one in the chamber! Brands, Beats & Bytes is blessed with the historical and inspirational wisdom of my boy and media icon Louis Carr. For those who don’t know, Louis keeps it 💯. Just some of the jewels explored: Are you a marketing gunslinger? Do you wanna be good or do you wanna be great? Is your marketing (and life vision) both far sighted and...

Black History Month 2020 Remix 5 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year - Enjoy Michael Moore (Album 1 20.02.2020 1:09:57

#Robertsmalls

Black History Month 2020 Remix 4 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year. Enjoy Jason Mayden (Album 1 T 18.02.2020 1:08:37

#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #superheroic #brandjordan #nike #fathersday

Black History Month 2020 Remix 3 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year. Enjoy Goldie Taylor (Album 1 13.02.2020 1:02:41

Brands, Beats & Bytes is honored to welcome its first lady in the building (yep, we know some of y’all have been thinking what’s up with all the dudes). No worries, there are many more industry leaders on deck who happen to be women. We got you (#trust). How many people have worked in tech during the early days, held multiple senior level marketing positions, launched an entrepreneurial firm a...

Black History Month 2020 Remix 2 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year. Enjoy Marvin Davis (Album 1 T 11.02.2020 1:16:27

Off the rip, gotta admit Marvin Davis, or MD2020 as we call him, is our boy. Jeff Shirley (our show producer), and I attended Clark Atlanta University B-School with Marvin. He was one who would go to the party until late and crush the test in the morning, that was Marvin. Hated him! Ha! On this show MD2020 showcases his razor sharp wit and his marketing depth with equal dexterity. He spits killer...

Album 2 Track 6 – Muriel Lotto, Global Head of Brand and Marketing at Western Union, previously marketer and innovator at Unilever, Nestle and more. 06.02.2020 52:44

Hey Brand Nerds! Here we have someone who is a global citizen and true global marketing leader. Name mispronunciations notwithstanding, what a fun ride with Muriel! A true innovative marketer who is not shy with great stories chock full of truisms and great learnings. Please enjoy this track and learn about a variety of topics highlighted by: • What are your “spikes?” Meaning, what are you great a...

Black History Month 2020 Remix 1 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year. To Kickoff the month, enjoy D 04.02.2020 1:07:05

Is your brand tone deaf and you don’t even realize it (Prada and Gucci are you listening)? Is your brand accountable to the CONSUMER? These are just a taste of the questions explored with the thoughtful Daryl ‘DB’ Butler. There are typically two kinds of business people in the world, those who follow maps and those who discover territories. One is not better than the other, but they are very diffe...

Album 2 Track 5 – Siddharth Taparia, SVP Head of Transformation and Partner Marketing at SAP for 12 years having worked his way up within the organization from Director of Business Objects. 30.01.2020 56:12

Marketing Manifesto (Work In Progress) Starts with the golden rule. In marketing speak, treat your target audience the way you want to be treated. Ask yourself this question. Would you be comfortable communicating your marketing message to your parents, siblings, spouse and/or children? If not, don’t do it!

Album 2 Track 4 – Tim Spengler, President M1 US, Former Worldwide CEO of Magna Global, President Initiative, President of Content Marketing and Revenue, I Heart Media and overall Media Maven who has seen it all from both the agency side and the content/cl 23.01.2020 1:13:04

Tim Spengler President, M1, Dentsu Aegis Network Americas Summary: In his role as President, M1, Tim works to maximize ROI and improve market performance for our industry leading people-based marketing platform M1. He plays a key role in retaining and aligning the network around M1, growing adoption and driving profit throughout the network. Tim brings more than 25 years of experience workin...

Album 2 Track 3 (Live CMO Club Summit Version) - C. David Minifie, Chief Experience Officer at Centene, veteran of both P&G and the US Marine Corps. 16.01.2020 28:34

About C. David Minifie Enthusiastic leader faithfully committed to developing those around me in order to "make it happen." A former US Marine and Naval Academy graduate, Dave spent over a dozen years at Procter & Gamble learning the art and science of brand building. Currently, he uses his leadership experience and marketing skills to set strategy and drive growth as Chief Experience Office...

Album 2 Track 2 – Marci Grebstein Trifecta CMO now at Famous Footwear, previous JC Penney and Lowe’s Home Improvement. 09.01.2020 1:08:19

About Marci Senior marketing leader passionate about building world-class brands and teams. Proven experience shaping, launching and marketing products, services and customer programs that consistently deliver accelerated revenue growth and heighten brand position in both BtoC and BtoB markets.

Album 2 Track 1 – James Brown, Founder/Chief Encouragement Officer at start-up EncourageX, Former Marketing Executive @ Shell & HP. Kraft Foods Alumnus. Who have you encouraged lately? 02.01.2020 1:03:17

About EncourageX Over the last 15 years, we have searched for a better way to encourage the people we care about in a more personal, authentic, and consistent way. We were unable to find an easy solution to our problem, so we decided to build it ourselves! The result is a new, holistic approach to encouragement influenced by some of the leading experts in various fields of psychology. Our simple a...

Album 1 Track 20 – James Lopez President of Will Packer Productions producing hit movies such as “Girls Trip”, “Night School”, “What Men Want” and more. 26.12.2019 1:08:05

James F. Lopez is President of Will Packer Productions. In the position he is responsible for developing and overseeing production on all film projects through the company’s first look deal with Universal Pictures. He is an executive producer on the company’s comedy film Almost Christmas, starring Gabrielle Union, Danny Glover, Mo’Nique, Romany Malco, Nicole Ari Parker, Kimberly Elise, JB Smoove,...

Album 1 Track 19 - Charlene Li New York Times Best Selling Author and Founder/Senior Fellow at Altimeter 19.12.2019 1:00:52

About Charlene For the past two decades, Charlene Li has been helping people see the future. She’s the New York Times bestselling author of six books, including her newest release, The Disruption Mindset: Why Some Businesses Transform While Others Fail, and Open Leadership as well as co-author of the critically-acclaimed book, Groundswell. Charlene is an entrepreneur who founded and ran Altimeter...

Album 1 Track 18 – Allan Broce, Founder & Creative Director @ Triple, Godfather of the iconic ‘This is Sportscenter' campaign, former director of marketing for ESPN, former head of marketing for MTV – TRUST YOUR INSTINCTS! 29.09.2019 1:03:27

Happy Sunday Brand Nerds! I’ve missed y’all. Many create metric driving tactics…yet few create culture shifting Marketing with a capital M that also moves commerce. Allan Broce is cut of the later clothe. This dude is a weird cat, and I mean that with the utmost respect. You might wanna take a seat for these burners. Do you manage your career as a journey or a destination? Are your questions bette...

Album 1 Track 17 – Louis Carr, President of Media Sales at BET Networks, Founder Blueprint Men’s Summit, Serves on multiple Boards, Bad MoFo – Don’t Talk About It. Be About It! 19.09.2019 1:18:57

Album 1 Track 16 – Paige Jones, Multi-National Marketeer Extraordinaire, Former Chief Marketing Officer and Growth Officer @ Beanitos, Former Global Brand Director @ Walgreens Boots Alliance – The Unadulterated Power of Curiosity! 08.09.2019 1:01:13

#brilliantmarketer #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo

Album 1 Track 15 – Seth Goldman, Executive Chairman Beyond Meat, Founder & Tea-EO Honest Tea – Humility. 30.08.2019 1:08:18

Wait, what happened to Summer Brand Nerds! Ok, so like, I could write a soliloquy about Seth’s appearance on Brands Beats & Bytes…but I’m not. I’ll simply leave y’all with this. Humility x Happy x Homiletics = The sweet gospel according to the sagacious Seth Goldman 🔥🔥🔥 [‘And I say church (Preach)’ shout Meek Mill and Drake]. Oh, by the way, since the Beyond Meat IPO the stock is up 259% as...

Album 1 Track 14 - Lauren Weinberg, Global Head Of Marketing, Square - Do you know when to turn down the data and turn up your instincts? 22.08.2019 1:11:46

Happy Friday eve Brand Nerds! Are the ladies in in the house? Without a doubt (s/o Frank White and Junior Mafia). Today you’re being blessed with ‘applied’ wisdom. Said another way, Lauren Weinberg, Chief Marketing Officer of Square, has something to say (s/o 3 stacks). Let’s start with this little ditty, the best marketing tells a strong story supported by data. But then Lauren flips it with this...

Album 1 Track 13 – Pete Krainik, Founder of The CMO CLUB – Where My Damn Bike?! 15.08.2019 1:13:45

www.thecmoclub.com

Album 1 Track 12 – Derrick Wood, founder Creative Juicer, former Lowe’s VP Brand, Creative Direction, Content and Advertising, former Staples VP Global Creative Director – Sometimes you win, sometimes you learn! 🎤 drop. 27.06.2019 1:06:44

Heeeeeeey Brand Nerds. Somebody please tell me the 4th of July isn’t a week from now. Geez. This week on Brands, Beats & Bytes we’ve got a real left brain/right brain Brand dude in the building. Derrick takes us behind the curtain of the blended worlds of Brand and Content while sparking your synapses to consider: Do you and your team work as if the customer pays your check? Because, well, err...

Album 1 Track 11 – Michael Moore, CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former Brand Manager Coca-Cola, father, husband, and hellava athlete – Culture: When legacy calls 20.06.2019 1:09:57

Yo, yo, yo Brand Nerds! On the longest day of the year we’ve got a solstice banger. Lots of people ‘talk’ about CULTURE. Few ‘actually’ blend culture, brand building and consumer insights into a perfect cocktail, but Michael Moore has (no, not THAT Michael Moore). In this show Mike gives us an abundance of thought jewels such as: Do you have a firewall between your career and your passions? Are yo...

Album 1 Track 10 – Jason Mayden, CEO Super Heroic, former Brand Jordan Sr. Global Design Director, father, husband, entrepreneur, student of the game – Genius… applied! 12.06.2019 1:08:37

#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #superheroic #brandjordan #nike #fathersday

Album 1 Track 9 – Carol Kruse, Former ESPN CMO, Multiple Board Member, Award Winner, BAWSE - Your brand is your experience is your brand is your experience! 06.06.2019 1:06:30

#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #espn #gerogebodenheimer #nike #tigerwoods #mustang #statecollege #cmoclub