Brand Positioning Doctors

Brands, Beats & Bytes

Business EN ↓ 308 episodes

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck

Author

Brand Positioning Doctors

Episodes

Album 1 Track 8 – Goldie Taylor, Media, Tech and Marketing Maven - Authentic marketing is an obligation! 30.05.2019 1:02:41

Brands, Beats & Bytes is honored to welcome its first lady in the building (yep, we know some of y’all have been thinking what’s up with all the dudes). No worries, there are many more industry leaders on deck who happen to be women. We got you (#trust). How many people have worked in tech during the early days, held multiple senior level marketing positions, launched an entrepreneurial firm a...

Album 1 Track 7 – Mark Lazarus, Chairman, NBCUniversal Broadcast, Cable, Sports and News - Is the marketing function in your organization the proverbial fall guy? 23.05.2019 53:12

Chasing a bigger audience while disrespecting your core audience comes at hefty price. Laz, as we call him, eloquently breaks down this classic marketing conundrum and mistake. He learned an invaluable lesson in this domain, and so should you! This dude followed a legend at NBC in Dick Ebersol and you will quickly understand why. Listen and learn about why relationships in business are crazy impor...

Album 1 Track 6 – Rob Stone, Founder, CO-CEO @cornerstoneagency, Co-Founder @thefadar - If you’re not risking your job every week, what are you doing? 15.05.2019 1:06:29

Quick question: What do Puff, Steve Jobs, Brahms, Clive Davis, Run DMC, Funkmaster Flex, Biggie, Jim Valvano (RIP), Pharrell, KRS-One, and Guinness World Records have in common? Epic stories, well told by Rob Stone. There as those who follow culture, those who enjoy experiencing culture and those who create culture. Rob Stone, Jon Cohen and The Cornerstone Agency and The FADAR team CREATE culture....

Album 1 Track 5 - Marvin Davis, CMO - Are you a F’d up client? 09.05.2019 1:16:27

Off the rip, gotta admit Marvin Davis, or MD2020 as we call him, is our boy. Jeff Shirley (our show producer), and I attended Clark Atlanta University B-School with Marvin. He was one who would go to the party until late and crush the test in the morning, that was Marvin. Hated him! Ha. On this show MD2020 showcases his razor sharp wit and his marketing depth with equal dexterity. He spits killer...

Album 1 Track 4 - Daryl ‘DB’ Butler Head Marketing US Consumer... @HP - 'culture never sleeps.' 04.05.2019 1:07:05

Daryl ‘DB’ Butler, Head of Marketing for US Consumer Personal Systems @HP, beats, Brand Jordan, Nike, Boost Mobile, Sprint. Is your brand tone deaf and you don’t even realize it (Prada and Gucci are you listening)? Is your brand accountable to the CONSUMER? These are just a taste of the questions explored with the thoughtful Daryl ‘DB’ Butler. There are typically two kinds of business people in t...

Album 1 Track 3 - Seth Greenberg, CMO - Know your gifts. Master your craft. Kick some ass! 26.04.2019 1:19:08

Seth Greenberg, Left Brain/Right Brain Marketing ‘Badass’ and proud Clippers fan formerly at Alteryx, LifeLock, Intuit, eHobbies. ‘Sit down comedian’ Seth Greenberg turned his passion of being a self-proclaimed radio promotion ‘prize pig’ into one of the most insightful, data based, creative and entertaining careers and stories about marketing we’ve ever heard. Seth IS the poster child for the ben...

Album 1 Track 2 - Scott Hargrove, CMO @CPK - Maniacally focus on core customers or pay dearly! 26.04.2019 59:31

Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A co...

Album 1 Track 1 - Geoff Cottrill, SVP @Coke - Does your customer have seat at the table? 18.04.2019 44:26

Geoff Cottrill, SVP Strategic Marketing @ The Coca-Cola Company Wanna know how Converse became the number two brand on social media. Geoff Cottrill knows cuz he and his team were responsible for re-building the iconic brand leveraging music and soul at its core. G$, as we affectionately call him, drops jewels of wisdom that will up your game, and your brand.