Brand Positioning Doctors

Brands, Beats & Bytes

Business EN ↓ 308 episodes

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck

Author

Brand Positioning Doctors

Episodes

Album 3 Track 2 - Jeff Hilimire, Founder/CEO at Dragon Army 22.01.2021 1:37:57

Album 3 Track 2 – Jeff Hilimire, Founder/CEO at Dragon Army, a purpose-driven digital engagement company dedicated to “Inspiring Happiness” through positive relationships, impactful work, and doing good in the world. Jeff is also co-founder of three non-profit entities: Ripples of Hope incubates/accelerates the growth of organizations focused on making the world a better place 48in48 produces ha...

Album 3 Track 1 - Lisa Solomon, Founder and CEO of Atheneum Collective, Former Senior Executive at NBCUniversal, Microsoft, AOL and more 15.01.2021 1:30:37

Album 3 Track 1 – Lisa Solomon, current Founder and CEO of Atheneum Collective, previously senior exec for online and digital ad sales and brand partnerships at NBCUniversal, Microsoft, AOL, and more. Hey Brand Nerds! Back at it here with a great guest whose successful career arc mirrors the internet and lives her mantra, “Knowledge is Power and Knowledge Shared is Power Multiplied.” Lisa shares...

Album 2 Track 28 - Steve Horn, CMO at College of Health Care Professions, Former CMO at Coca-Cola Enterprises 26.11.2020 1:43:31

Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coca-Cola, Pepsi, Citibank and Kraft. Hey Brand Nerds! We have an uber successful marketer in the BB&B virtual house today!! Steve also happens...

Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group 13.11.2020 1:45:28

Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group, Director of Industry Relations at the NYU Tisch Sports Institute for Sports Management, Media and Business where he is also an Adjunct Professor Broadway Producer for shows such as Lombardi, Magic and Bird and previously VP- Media Director, CEO of Busch Media Group and Head of Sports Marketing at Anheuser-Busch. Hey Brand Nerds! We...

Album 2 Track 26 – Lynn Ledwith, Vice President & CMO of Ansys, Inc. 07.11.2020 1:17:38

Album 2 Track 26 – Lynn Ledwith, CMO of Ansys, Inc. the most renowned and best simulation software company, previously EVP of Global Strategic Marketing at Worldwide Clinical Trials, and before that working her way up the corporate marketing ladder with prominent companies such as such as Unisys, H-P, Siemens and SunGard. Lynn also earned an MBA from St. Josephs University and an undergrad degre...

Album 2 Track 25 – Bruce Lefkowitz, Founding Partner at Six Pack Media, formerly EVP of Ad Sales, Fox Network Group, SVP Discovery Ad Sales, VP of Ad Sales at Turner. 17.09.2020 1:30:57

Hey Brand Nerds! We have a big dude in the building who has generated huge revenues all with a smile!!. What a fun ride with Lefko who shares many great stories including his college HOF hoops career with the University of Pennsylvania Quakers and throughout his very successful run in business in ad sales. Oh and lots to learn including these highlights: • Brut Day by Faberge - https://www.youtube...

Album 2 Track 24 – Wayne Hickey, EVP of Global Tech Practice at Weber Shandwick, previously GM Head of Bay Area at Edelman. Wayne has worked with a litany of tech clients including Adobe, Gearbox Entertainment, HP, IBM, Juniper, Microsoft, PayPal, Riot 27.08.2020 1:00:08

Hey Brand Nerds! We have our first PR/Comms centric guest in the BB&B virtual house today and with Wayne’s tech and entertainment background, no one better than Wayne to sit and talk with us at our intersection of brand, tech and culture!! Lots to soak up and learn from Wayne including these highlights: • Find a great partner you can have as a sounding board for your career • Dig into the “why...

Album 2 Track 23 – Julie Cary, Longtime CMO, most recently at Belks where she was Chief Customer Officer and twelve year run as CMO at LaQuinta Inns and Suites. Prior to LaQuinta, Julie worked in a variety of ever increasing marketing roles with Dean Food 14.08.2020 1:04:59

Hey Brand Nerds! Back at it here with a guest so accomplished, Julie intimidated DC (he doesn’t intimidate easy) with her great results! Julie shared great wisdom and fun stories with us. Highlights include: • You can talk about your values, but you must LIVE them • The art of balancing brand communication with humor • “Make coming to work the best part of an employee’s day” • Using tech to drive...

Album 2 Track 22 – Elizabeth (EHB) Brady, currently VP US Field Sales at Verizon Media, a rare four quadrant player on both buy and sales side in digital and TV with big players such as Snap, Viacom, Magnaglobal, Fox TV, Starcom, Tribune Company and CBS. 03.07.2020 1:10:24

Hey Brand Nerds! We are heading into the summer strong hard with EHB sharing her full self from her unique vantage point. Lots of fun learning with EHB who has spent her entire career in and around all areas of brands, beats and bytes. Please enjoy this track and learn about a variety of interesting topics highlighted by: • People consume a lot more than just what you say • Find bosses who: 1) acc...

Album 2 Track 21 – Dr. Sydney Seiger, CMO of Vistra Energy, previously VP of Consumer Insights, Advanced Analytics and Business Intelligence La Quinta Suites and Inns and Suites and Consumer Insights Analyst at Reliant Energy 25.06.2020 1:31:35

Hey Brand Nerds! We have another very special guest in our virtual house today and yes our first Doctor! Sydney earned undergrad, Masters degrees and then a PhD all at Baylor University with her PhD in Applied Social Psychology with an emphasis in quantitative research and advanced analytics. Sydney is a great listener and so genuine. Here are some of the wonderful highlights from our conversation...

Album 2 Track 20 – Patti Newcomer, VP of Marketing at Intuit, with great business conversation and more importantly a “keepin’ it real” discussion about race 18.06.2020 1:20:22

Prior to Intuit, Patti previous roles were SVP/CMO of WorldPay, SVP- Marketing Director at Wachovia, VP Brand Marketing at Capital One and Section Lead at P&G. Hey Brand Nerds! Bluntly, we had to take a little pause after the events of George Floyd happened Memorial Day weekend. We are now back with a wonderful guest, who dropped many jew-alls (as DC likes to say) both for marketing and for li...

Biggest F-up Remix 1 - Album 2 Track 19. From time to time, we will Re Publish the best responses from our 5 questions. Listen to Scott Hargrove, CMO California Pizza Kitchen (Album 1 Track 2), Seth Greenberg (Album 1 Track 3), formerly at Alteryx, LifeLo 28.05.2020 18:04

3 of our previous guests share their biggest F-up's: 1) Scott Hargrove - EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola. Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in...

Album 2 Track 18 – Russ Klein, CEO at American Marketing Association, previously CMO at Burger King, Arby’s, 7-11 where in each stop his team grew same store sales, head of marketing at 7-Up and also vast agency experience including leadership positions w 15.05.2020 1:22:05

Hey Brand Nerds! We have a five-tool marketing genius in the BB&B virtual house today!! Lots to soak up from Russ throughout his wonderful career including these highlights: • Show empathy • Find your version of Second City Players Workshop • Experience Design and Russ’ patented construct, Brand = Experience STORY • Commit yourself to the job you are currently in entirely • Self-examine your j...

Album 2 Track 16 – Boost Mobile- RockCorps Special Edition with Stephen Greene, Chris Robinson and DC (yes as a guest)! Bringing the band back together…. Stephen and Chris are Co-Founders of RockCorps which is a pro-social marketing and entertainment com 28.04.2020 1:21:14

SPECIAL COVID-19 VIRUS EPISODE Brands, Beats & Bytes Community, first our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Amazing time in humanity. Second, at the behest of Jonathan Trimble of the London agency And Rising (thanks for the show idea and nudge Trimble), this is an entirely different podcast. When DC was leading marketing for Boost Mo...

Album 2 Track 17 – Vasu Jakkal, current CMO and EVP of Marketing at FireEye, Inc. previously marketing and engineering at Brocade, LSI and Intel. 28.04.2020 55:11

SPECIAL COVID-19 VIRUS EPISODE Brands, Beats & Bytes Community, first our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Second, this is the last of our series of special Covid-19 special podcasts. This is our small way of trying to do our little part to help listeners know you are not alone. Our intention with this series of podcast is to interv...

Album 2 Track 15 – Tim Spengler, Currently sits on the Board of music streaming company LIVEXLIVE, formerly President M1 US, Worldwide CEO of Magna Global, President Initiative, President of Content Marketing and Revenue, I Heart Media and overall Media M 23.04.2020 1:08:56

SPECIAL COVID-19 VIRUS EPISODE Brands, Beats & Bytes Community, First our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Second, as we did with our last track with DB, we thought it would be helpful for all of us to do another show focused entirely on how we are dealing with this crisis, this one with a media bent. Please note, we can’t say this...

Album 2 Track 14 – Daryl ‘DB’ Butler, Head of Marketing for US Consumer Personal Systems @HP, beats, Brand Jordan, Nike, Boost Mobile, Sprint. 17.04.2020 51:50

SPECIAL COVID-19 VIRUS EPISODE Brands, Beats & Bytes Community, First our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Second, we felt it would be helpful for all of us to do a show focused entirely on how we are dealing with this crisis. Please note, none of us have the answers. This is designed to have a few of our previous guests who are som...

CMO Tenure Question Remix 1 - Album 2 Track 13. We will Re Publish the best responses from our 5 questions. Listen to Marvin Davis (Album 1 Track 5) discuss why the CMO Tenure is so short. 09.04.2020 21:46

Off the rip, gotta admit Marvin Davis, or MD2020 as we call him, is our boy. Jeff Shirley (our show producer), and I attended Clark Atlanta University B-School with Marvin. He was one who would go to the party until late and crush the test in the morning, that was Marvin. Hated him! Ha! On this show MD2020 showcases his razor sharp wit and his marketing depth with equal dexterity as he discusses w...

Album 2 Track 12 – Mali Hunter, COO/Partner of Tree Sound Studios and Retnuh Productions, additionally a Grammy nominated artist, singer, yoga enthusiast and celebrity organic chef. 02.04.2020 1:11:02

PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK IN FRONT OF LIVE STUDIO AUDIENCE AT GEORGIA TECH SCHELLER SCHOOL OF BUSINESS MARTECH CONFERENCE. Hey Brand Nerds! Gotta begin by wishing everyone good health. These are unprecedented times in our world. Take care if yourselves, your families and your beautiful marketing minds. We’ll continue to do our best to drop more content for you...

Album 2 Track 12 Clean Version – Mali Hunter, COO/Partner of Tree Sound Studios and Retnuh Productions, additionally a Grammy nominated artist, singer, yoga enthusiast and celebrity organic chef. 02.04.2020 1:11:02

Album 2 Track 11 – Gabe Cohen, CMO at Monigle, previously worked in marketing at Interbrand, Concentric and Dell. He earned an MBA from Indiana University Kelley School of Business and undergrad from University of York in the UK. 26.03.2020 1:11:39

PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK. Hey Brand Nerds! We have a fun show today with Gabe who is as he describes a Britzilianamericanadian representing someone who is Brazilian, grew up in the UK and has spent time in Canada and the US. Gabe does what we do and this track provides a glimpse from someone with a different view. Lots of fun. Oh and lots to learn including t...

Album 2 Track 10 – Ellen Stone, EVP Marketing of NBC Lifestyle Brands, previously EVP of Marketing at Bravo Network, Director of Consumer Marketing at Lifetime and account person for notable Madison Ave. agencies Bozell and J. Walter Thompson. Graduate of 19.03.2020 1:11:00

PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK. Hey Brand Nerds! We have an entertainment marketing legend in our house today!! What a fun show with Ellen who shares great stories throughout her career from milk mustaches to certified bravolebrities to how to handle the deluge of people at Vanderpump Rules Bar Crawl and more. Oh and lots to learn including these highlights: • Bran...

Album 2 Track 9 – Ken Muench, CMO at Yum Brands, previously Founder of brand consultancy, Collider and prior to that creative and account person at multiple ad agencies including FCB. 12.03.2020 1:11:34

Hey Brand Nerds! We have a surfer dude who doubles as a marketing maven!!. What a fun ride with Ken who shares many fun stories throughout his career from writing copy for the California Lottery, to his ill-fated Hamburger Helper campaign and into cultural relevance for Yum in the many different countries they serve. Oh and lots to learn including these highlights: • RED- Relevant, Ease and Distin...

Album 2 Track 8 – Vasu Jakkal, current CMO and EVP of Marketing at FireEye, Inc. previously marketing and engineering at Brocade, LSI and Intel. 05.03.2020 1:22:19

Album 2 Track 8 – Vasu Jakkal, current CMO and EVP of Marketing at FireEye, Inc. previously marketing and engineering at Brocade, LSI and Intel. Hey Brand Nerds! We have a Trekkie in the house who has now beamed up as a star marketer in Silicon Valley! Growing up in India, Vasu watched Star Trek as a nine year old and this was the seed of someone who has become a special marketing leader. What a f...

Black History Month 2020 Remix 7 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year. We are ending the Month with 01.03.2020 1:03:17

Brand Nerds! We have a wonderful episode to help you shift your personal paradigm for a fantastic rest of the year with James Brown. While not related to the hardest working man in show business (RIP), they do have hard work in common. This JB is someone who is on the precipice of changing the world with his start-up EncourageX. 2020 will be the year of encouragement! We “encourage” you to listen...