Brand Positioning Doctors

Brands, Beats & Bytes

Business EN ↓ 324 episodes

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck

Be sure to visit the podcast's website and support the creator: www.brandpositioningdoctors.com

Author

Brand Positioning Doctors

Category

Business

Latest episode

Oct 29, 2026

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Episodes

REMIX: Album 3 Track 14 – Matt Wilburn, President & Co-Founder at Tafi 26.05.2022

Album 3 Track 14 – Matt Wilburn, President and Co-Founder of Tafi and Daz 3D, previously Chief Marketing Officer of Cricut and Senior Category Director of Yahoo. Matt has worked with a variety of brands and companies to grow his experience and he brings it to our virtual building this week.  If you’ve ever wondered about NFTs (nonfungible tokens) and the growing prevalence and strategy behind them...

REMIX: Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group 19.05.2022

We are back with an episode so good, that we had to REMIX. Welcome back to our guest and friend, Tony Ponturo!  Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group, Director of Industry Relations at the NYU Tisch Sports Institute for Sports Management, Media and Business where he is also an Adjunct Professor Broadway Producer for shows such as Lombardi, Magic and Bird and previously V...

Album 4 Track 11 – Andy Alsop, CEO, The Receptionist 12.05.2022

Album 4 Track 11 – Andy Alsop, CEO, The Receptionist Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building.  A few key takeaways from the episode: Stakeholder Supremacy? Nah, Employee Supremacy is where it’s at. Emplo...

Remix: Album 3 Track 6 - Katie Kern, Agency Partner at Media Frenzy Global 06.05.2022

Katie Kern, Agency Partner at Media Frenzy Global (PR agency specializing in digital and traditional PR, social media, marketing communications, and analyst relations). Katie has worked with a wide range of clients including Verizon, Comcast Business, Saks Fifth Avenue to name a few. Hey Brand Nerds! We have a purpose-driven, tech-savvy, PR leader as our guest in the BB&B virtual house today....

Album 4 Track 10 – Richard White, CEO and Founder, Fathom 28.04.2022

Album 4 Track 10 – Richard White, CEO and Founder, Fathom Hey Brand Nerds! We are leaning into the BYTES of our Brands, Beats, and Bytes podcast today and we have a guest you don't want to miss. Richard is bringing his wisdom, love of brand and internal culture to our virtual building. Challenging us to not always go with the flow of others but take the calculated risk when starting a business.  J...

Earth Day Remix – Seth Goldman, Chief Change Agent at Eat the Change, Co-Founder at PLNT Burger, Chair of the Board at Beyond Meat (Album 1 Track 15) 21.04.2022

In recognition of Earth Day, we are bringing back a guest who truly lives his life for the better of our earth, Seth Goldman.  His time with us continues to bring nuggets of wisdom and encourages us in our actions for a healthier earth and world.  Wait, what happened to Summer Brand Nerds! Ok, so like, I could write a soliloquy about Seth’s appearance on Brands Beats & Bytes…but I’m not. I’ll...

Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager Brands 14.04.2022

Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager Brands Hey Brand Nerds! We have a first for our podcast in today's episode - we are talking cannabis - along with a wide range of experiences from our guest Kieve Huffman. From his first brand love experience that inspired him into a career in the music industry through a journey of start-ups, Kieve brings great conversations around...

Album 4 Track 8 – Jane Lee, Founder, Launch Pop 07.04.2022

Album 4 Track 8 – Jane Lee, Founder, Launch Pop   Hey Brand Nerds! We have an inspiring and insightful episode for you today! Jane Lee is bringing her years of experience (and great lessons from her f-ups) to the table to talk about the value she learned from starting in the corporate world to her journey to and through entrepreneurship. From eating seaweed from the beach to survive to launching m...

Women's History Month 2022 Remix - Album 2 Track 21 – Dr. Sydney Seiger, CMO of Vistra Energy 31.03.2022

REMIX: Album 2 Track 21 – Dr. Sydney Seiger, CMO of Vistra Energy  Hey Brand Nerds! We have another very special guest in our virtual house today and yes our first Doctor!  Sydney earned undergrad, Masters degrees and then a PhD all at Baylor University with her PhD in Applied Social Psychology with an emphasis in quantitative research and advanced analytics.  Sydney is a great listener and so gen...

Women's History Month 2022 Remix - Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena 24.03.2022

REMIX: Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena, author of “From Ball Girl to CMO” previously marketing exec for Turner Broadcasting and first female ballgirl/team attendant for the Miami Heat. Hey Brand Nerds! Back at it here with a fantastic guest who has lived authentically and blazed her own incredibly successful path from her high school days through th...

Album 4 Track 7 – Larry Kahn, Media Strategist and Forecaster 17.03.2022

Album 4 Track 7 – Larry Kahn, Media Strategist and Forecaster Hey Brand Nerds! We are joined by a friend, colleague, and data storytelling specialist in the virtual building, Larry Kahn. Formerly with NBC Sports, now a consultant for Datanautix. Larry is using AI and Big Data to analyze customers' own words after years of crunching numbers. including a fan feedback model unlike any you've heard of...

Album 4 Track 6 – Derek Osgood, Founder and CEO, Ignition 10.03.2022

Album 4 Track 6 – Derek Osgood, Founder and CEO, Ignition Hey Brand Nerds! Join us in our virtual house as we chat with Derek Osgood, who brings over a decade of knowledge from leading and scaling marketing teams at brands like Playstation, BBVA, and Rippling. He has launched over 100 products working as a Product Marketer that have collectively generated over $1B in revenue.  Derek shows us the i...

Album 4 Track 5 - Dan Fachner, President & CEO at J&J Snack Foods Corp (ICEE, Super Pretzel, Whole Fruit, Dogster, etc.) 03.03.2022

Album 4 Track 5 – Dan Fachner, President & CEO at J&J Snack Foods Corp (ICEE, Super Pretzel, Whole Fruit, Dogster, etc.) Hey Brand Nerds! We have a special guest in our virtual house today, one-of-a-kind President and CEO Dan Fachner. Dan is our first guest who has been with one company throughout his entire career. He joins us with golden nuggets of knowledge that he's learned from his st...

Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDx 24.02.2022

Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDx Hey Brand Nerds! We are rounding out Black History Month with another extraordinary Black leader in the marketing, brand, and tech space. Today we are chatting with Dante Simpson who has had a career as vibrant and extraordinary as he is. From his time playing football at THE Ohio State University to his experiences in f...

Album 4 Track 3 – Jeff Shirley, Managing Partner, Brand Positioning Doctors 17.02.2022

Album 4 Track 3 – Jeff Shirley, Managing Partner, Brand Positioning Doctors Hey Brand Nerds! We have a special guest in the literal house for Black History Month, our own Jeff Shirley!  You may know Jeff as mentioned in a few shows as not only a Managing Partner alongside our hosts, DC & LT, but he also is behind the scenes as a producer of this podcast!  Jeff is finally taking a step out from...

Black History Month 2022 Remix w/Ryan Johnson (Album 3 Track 4), Founder @ Cxmmunity & HBCU Esports League 10.02.2022

Black History Month Remix - Since we last met with Ryan he has continued to become a primary innovator and leader in the Esports space, with recent partnerships with Nike & House of Hoops by Foot Locker, XBox, Microsoft and more! As we look at leaders in the Black community, we are excited to bring Ryan back for all the Brand Nerds out there!  -------------- Album 3 Track 4 – Ryan Johnson, Fou...

Album 4 Track 2 – Kevin Knight, Owner, K Group LTD 03.02.2022

Album 4 Track 2 – Kevin Knight, Owner, K Group LTD Hey Brand Nerds! For Black History Month, we have committed to bringing you Black innovators and leaders in the marketing, brand, and tech space.  We are excited to bring you Kevin Knight, a man of both incredible career experiences and also inspiring Rennasaince character.  Key Takeaways:  The importance of having people around you that encourage...

Album 4 Track 1 – Phil Colon, Chief Impact Officer, Project 2050 27.01.2022

Album 4 Track 1 – Phil Colon, Chief Impact Officer, Project 2050 Hey Brand Nerds! We are back for our fourth season/album of Brands, Beats, & Bytes.  We are starting the year and new album with one of DC's close friends, dropping jewels you don't want to miss.  Phil Colón brings his experience of uplifting the LatinX community with socially conscious strategy and innovative thinking. A few tak...

Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge 09.12.2021

Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge Hey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people at the forefront, and the importance of asking yourself, "what is this going to make my consumer feel."  We can't wait to hear your thoughts! A few...

A Gratitude Remix - Steve Hallowell, Irma Shrivastava, & Caralene Robinson 02.12.2021

A Gratitude Remix - Steve Hallowell, Irma Shrivastava, & Caralene Robinson Steve Hallowell, Chief Marketing Officer at Herschend Enterprises Tom Peters inspires us to ask, "How can we make what we're doing into a wow projects ?" Irma Shrivastava, CMO, Strategic Marketing and Business Executive Maneesh Shrivastava provides the perfect yang to Irma's yin, proving two heads is better than one. Ca...

Album 3 Track 17 – Caralene Robinson, Chief Growth Officer at Global Citizen + Director x Creator at 220th Street 25.11.2021

Album 3 Track 17 – Caralene Robinson, Chief Growth Officer at Global Citizen + Director x Creator at 220th Street This is an episode of true gratitude and learnings from Caralene as she brings her experience in corporate companies like Coca-Cola and Boost Mobile to directing and content creation fueled by her passion for community, authenticity, and storytelling.  A few takeaways:  Brands have the...

Album 3 Track 16 – Steve Hallowell, Chief Marketing Officer at Herschend Enterprises, previously Director of Marketing at Darien Lake Resorts and Director of Consumer Experience Marketing at Kodak 18.11.2021

Album 3 Track 16 – Steve Hallowell, Chief Marketing Officer at Herschend Enterprises, previously Director of Marketing at Darien Lake Resorts and Director of Consumer Experience Marketing at Kodak. Steve brings stories of his experience from post-college labor jobs to bringing joy and entertainment to families worldwide. From Kodak to Herschend Enterprises (you most likely know better as the owner...

Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive 11.11.2021

Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company.  Irma brings her experience within the corporate and nonprofit sector to our virtual building this week with lessons and stories we can all learn from.  A few t...

Album 3 Track 14 – Matt Wilburn, President & Co-Founder at Tafi 07.10.2021

Album 3 Track 14 – Matt Wilburn, President and Co-Founder of Tafi and Daz 3D, previously Chief Marketing Officer of Cricut and Senior Category Director of Yahoo. Matt has worked with a variety of brands and companies to grow his experience and he brings it to our virtual building this week.  If you’ve ever wondered about NFTs (nonfungible tokens) and the growing prevalence and strategy behind them...

Album 3 Track 13 – Oren Katzeff, Founder & Principal, Lahav Consulting 30.09.2021

Album 3 Track 13 – Oren Katzeff, Founder & Principal, Lahav Consulting, has an extensive background working with companies such as Tastemade and Condé Nast, to name a few, that have taught him compelling lessons, insider insights, and an appreciation for doing meaningful work with deep gratitude.  An episode you don't want to miss that will lift you up, inspire you to be better, and show how p...

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