Brands, Beats & Bytes

Album 4 Track 2 – Kevin Knight, Owner, K Group LTD Hey Brand Nerds! For Black History Month, we have committed to bringing you Black innovators and leaders in the marketing, brand, and tech space.  We are excited to bring you Kevin Knight, a man of both incredible career experiences and also inspiring Rennasaince character.  Key Takeaways:  The importance of having people around you that encourage...

Album 4 Track 1 – Phil Colon, Chief Impact Officer, Project 2050 Hey Brand Nerds! We are back for our fourth season/album of Brands, Beats, & Bytes.  We are starting the year and new album with one of DC's close friends, dropping jewels you don't want to miss.  Phil Colón brings his experience of uplifting the LatinX community with socially conscious strategy and innovative thinking. A few tak...

Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge Hey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people at the forefront, and the importance of asking yourself, "what is this going to make my consumer feel."  We can't wait to hear your thoughts! A few...

A Gratitude Remix - Steve Hallowell, Irma Shrivastava, & Caralene Robinson Steve Hallowell, Chief Marketing Officer at Herschend Enterprises Tom Peters inspires us to ask, "How can we make what we're doing into a wow projects ?" Irma Shrivastava, CMO, Strategic Marketing and Business Executive Maneesh Shrivastava provides the perfect yang to Irma's yin, proving two heads is better than one. Ca...

Album 3 Track 17 – Caralene Robinson, Chief Growth Officer at Global Citizen + Director x Creator at 220th Street This is an episode of true gratitude and learnings from Caralene as she brings her experience in corporate companies like Coca-Cola and Boost Mobile to directing and content creation fueled by her passion for community, authenticity, and storytelling.  A few takeaways:  Brands have the...

Album 3 Track 16 – Steve Hallowell, Chief Marketing Officer at Herschend Enterprises, previously Director of Marketing at Darien Lake Resorts and Director of Consumer Experience Marketing at Kodak. Steve brings stories of his experience from post-college labor jobs to bringing joy and entertainment to families worldwide. From Kodak to Herschend Enterprises (you most likely know better as the owner...

Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company.  Irma brings her experience within the corporate and nonprofit sector to our virtual building this week with lessons and stories we can all learn from.  A few t...

Album 3 Track 14 – Matt Wilburn, President and Co-Founder of Tafi and Daz 3D, previously Chief Marketing Officer of Cricut and Senior Category Director of Yahoo. Matt has worked with a variety of brands and companies to grow his experience and he brings it to our virtual building this week.  If you’ve ever wondered about NFTs (nonfungible tokens) and the growing prevalence and strategy behind them...

Album 3 Track 13 – Oren Katzeff, Founder & Principal, Lahav Consulting, has an extensive background working with companies such as Tastemade and Condé Nast, to name a few, that have taught him compelling lessons, insider insights, and an appreciation for doing meaningful work with deep gratitude.  An episode you don't want to miss that will lift you up, inspire you to be better, and show how p...

Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from our four previous guests. 1) Lynn Ledwith (Album 2 Track 26) - Vice President & CMO at ANSYS, Inc. 2) Ed Dandridge (Album 2 Track 7) - SVP & CCO of Boeing 3) Vasu Jakkal (Album 2 Track 8), CVP Microsoft Security, Compliance & Identity 4) Julie Cary (Album 2 Track 23) - Chief Marketing and Innovation Officer a...

Album 3 Track 12 – Sabrina Clarke Duffy, Currently Founder and President On Point Insight previously market research and insights exec with Millward Brown, GfK, and Kantar TNS.  Sabrina has worked with a wide range of clients including Unilever, Toyota, Coca-Cola, Kraft, Diageo, Johnson and Johnson to name a few. Hey Brand Nerds! We have a market research insights savant in the house who shares he...

Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from our four previous guests. 1) Seth Goldman (Album 1 Track 15) - Chief Change Agent at Eat the Change, Co-Founder at PLNT Burger, Chair of the Board at Beyond Meat 2) C. David Minifie (Album 2 Track 3), Former Chief Experience Officer, & EVP, Corporate Strategy 3) Siddharth Taparia (Album 2 Track 5) - SVP & Head of...

Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from our four previous guests. 1) Carol Kruse (Album 1 Track 9) - Board Director of Valvoline, Investor/Advisor Oregon Venture Fund, former CMO of ESPN and Cambia Health, and Head of Global Digital for The Coca-Cola Company. 2) Jason Mayden (Album 1 Track 10) - President at Fear of God Athletics, former Brand Jordan, Sr. Glob...

Hey Brand Nerds!   Back at you with a fantastic guest who happens to be LT’s first boss!  Rob shares so much great wisdom packaged with a great sense of humor and fantastic stories including our Frank Sinatra Chivas Regal story...  Among many pearls Rob drops is “Do what’s best for the business, the business will do what’s best for you.”  Enjoy!!

Album 3 Track 10 – Jonathan Trimble, CEO And Rising, previously great work with major agencies such as Fallon, DDB, and Omnicom for major clients such as the BBC, Coca-Cola, and Unilever.   Hey Brand Nerds!  We have a brilliant, very deep guest in Trimble who has lots to share most notably about the power of brands and how companies can actually be successful businesses while helping all constitue...

Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena, author of “From Ball Girl to CMO” previously marketing exec for Turner Broadcasting and first female ballgirl/team attendant for the Miami Heat. Hey Brand Nerds! Back at it here with a fantastic guest who has lived authentically and blazed her own incredibly successful path from her high school days through the prese...

Album 3 Track 8 – Scott Doniger, VP of Value Marketing at Kyriba, previously marketing exec at Sprinklr, Wirestone, BMW, and more. Hey Brand Nerds!  We have a unique talent who fills up all three parts of our Brands, Beats & Bytes equation and also happens to be LT’s best friend since 10th grade.  Lots to learn from Scott weaved into great stories including these highlights:   Speak truth to p...

James Cuthbert, President of Rock The Bells (Founded in 2018 by LL Cool J, the company is the preeminent voice for classic and timeless Hip Hop), previously marketing executive at BET and Red Bull and brand management at Coca-Cola, Kellogg’s, and General Mills. Hey Brand Nerds! Back at you with a fantastic guest who has followed his passion and combined it with high IQ/EQ plus great tenacity from...

Pause the action in your insanely busy lives and listen to true BAWSE Carol Kruse as she spits gold bar after gold bar of straight knowledge. Here’s a taste of what Carol blesses us with: Are you marketing BRAVE? Are you driving business value AND brand love? Are you afraid to make the tough and unpopular calls (like for real, for real)? Are you giving people room to make mistakes? Do you ignore y...

Katie Kern, Agency Partner at Media Frenzy Global (PR agency specializing in digital and traditional PR, social media, marketing communications, and analyst relations). Katie has worked with a wide range of clients including Verizon, Comcast Business, Saks Fifth Avenue to name a few. Hey Brand Nerds! We have a purpose-driven, tech-savvy, PR leader as our guest in the BB&B virtual house today....

Album 3 Track 5 – Vince Thompson, Founder and CEO of MELT, one of the nation's leading sports, culinary, and entertainment marketing agencies focused on brand development, event, and experiential marketing, social media, and sponsorship strategy who work with prominent clients such as Coca-Cola and Aflac. Hey Brand Nerds! We have a force of nature and a super successful entrepreneur grounded in he...

Black History Month 2021 Remix 2 – Celebrating African American Marketing Leaders  -  In honor of Black History Month, we are republishing interviews we have done with African American Marketing Leaders over the last year. Enjoy Michael Moore (Album 1 Track 11) Former CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former...

Album 3 Track 4 – BLACK HISTORY MONTH 2021 Ryan Johnson, Founder and CEO of Cxmmunity, an organization committed to delivering and supporting Esports and gamers throughout the ecosystem, most prominently with underserved communities.     Hey Brand Nerds! In Ryan, we have a genuine subject matter expert to really break down the force of Esports and how it fits within the entire electronic gaming ca...

Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coca-Cola, Pepsi, Citibank and Kraft. Hey Brand Nerds! We have an uber successful marketer in the BB&B virtual house today!!  Steve also happens...

Album 3 Track 3 – Jimmy Smith, Partner and Chief Creative Officer at Amusement Park previously creative force with major agencies such as Weiden and Kennedy, FCB, BBDO, Burrell, TBWA/ChiatDay for major clients such as Nike and Gatorade.   Hey Brand Nerds!   We have some fantastic content for Black History Month!  Leading off is a dope session with Jimmy who is a creative genius and legend.  Jimmy...