Branding Your Business

In this episode of the Branding Your Business podcast, Praise Santos McKenna chats with Jason Lorber, founder and president of Aplomb Consulting LLC. They explore Jason's unique journey from public service and stand-up comedy to his impactful work with Emerge, a nonprofit dedicated to empowering women to run for office. Jason shares valuable insights on the importance of confidence in public speak...

In this episode Praise chats with Suzanne Reilley, a business coach and marketing strategist, who shares her expertise on simplifying your marketing strategies. She also shares her thoughts on the importance of intuitive decision-making, listening to your own needs, and using customer research to learn more about your audience.  Listen to this episode to learn practical advice on building effectiv...

Join Praise as she shares 10 strategies you can use to build an email list using Flodesk. She covers lead magnets, optimizing pop-ups and website forms, running contests and giveaways, and hosting webinars and workshops. Tune in to learn more about how you can use your email list to expand and better serve your audience. Get 50% off your first year of Flodesk with this link: https://flodesk.com/c/...

In this episode, Praise introduces the Brand Power Score, a framework for evaluating and improving your branding, using the FRIEND acronym: feelings, reliability, identity, experience, North Star, and differentiator. Praise shares how to apply these principles with tangible, actionable steps you can take now to improve your own business and brand! Fill out the Business + Brand Audit Assessment &am...

In this episode, Wesley Tran, an executive coach, shares his thoughts and some practical tips and strategies on how to achieve balance and freedom in your life and work. Praise and Wesley's conversation touches on the significance of setting boundaries, say no to or outsourcing non-essential tasks, and prioritizing your own values, as well as some tips for overcoming imposter syndrome. This conver...

In this episode of the Branding Your Business podcast, Praise interviews Joanna Waterfall, founder of Yellow Co., where they chat about the significance of building a business with meaning and fostering emotional connections with customers. Joanna shares insights from her extensive experience in branding and digital media, including her role at tech startup Flodesk. Their conversation covers the i...

In this episode, Praise discusses the power of email marketing in elevating your brand. She shares the importance of building an email list to maintain a direct connection with your audience, especially given the unpredictability of social media platforms. Identifying four key elements crucial to successful email marketing, Praise suggests focusing on a few content pillars that showcase your exper...

In this episode, Praise Santos McKenna interviews Claire Xue of Moodelier, delving into her brand's story and her innovative use of AI in her creative process. Claire discusses her journey as a creative entrepreneur, emphasizing adaptability and the significance of her boot camps, where she educates creatives on using AI tools for marketing and visual content. The conversation also addresses ethic...

Join us in listening to this interview with Praise when she was a featured guest on the Dangerous Creatives podcast with Kristin Sweeting. In this episode, Praise discusses the importance of branding and how to create a memorable brand. She emphasizes that a brand is not just a visual identity or experience, but also what people think, feel, and say about a business. Praise and Kristin share examp...

This episode dives into the three Cs of branding: consistency, clarity, and connection. These pillars are essential for building a successful brand and fostering meaningful relationships with the audience. Consistency is about presenting a consistent image across all touchpoints to build trust and familiarity. Clarity involves communicating the brand's message with precision and purpose to cut thr...

In this episode, Praise shares how to determine your target audience for your business. She introduces a framework using five categories: what the world needs, who you are and what you love to do, what you're good at, who you like to work with, and what people will pay you for. She provides examples and tips for each category and emphasizes the importance of finding the intersection of all five as...

In this episode, Praise shares her journey of accidentally starting her own business after a series of pivots and soul-searching. Praise emphasizes the importance of finding your purpose in each season of life and highlights the flexibility and fulfillment that comes with starting your own business. She encourages listeners to consider working for themselves as well as providing valuable resources...

In this episode, Praise interviews Tania Bhattacharyya, founder of Lumos Marketing and host of the Campfire Circle podcast. Together, they explore overcoming imposter syndrome, prioritizing impact over vanity metrics in personal branding, and finding inspiration in unconventional places. Tania emphasizes the importance of authentic content creation and highlights the significance of friendship in...

In this episode, your host Praise Santos McKenna and Eleanor Victorioso discuss the relationship between assimilation, cultural identity, and money management, highlighting how race and gender can significantly influence financial behaviors and business practices. They also discuss the importance of challenging ingrained beliefs and fostering safe spaces for open discussions about money to enhance...

In this episode of the Branding Your Business Podcast, Praise engages in a conversation with photographer and business coach, Kristin Sweeting. Together, they chat about Kristin’s journey from the nonprofit sector to entrepreneurial success, highlighting the impact of word-of-mouth referrals and the fundamental roles trust  and personal values play into building a brand.  Kristin shares her view o...

In this episode of the Branding Your Business podcast, Praise sits down for a conversation with Lola Adewuya, the visionary behind The Brand Doula, a forward-thinking development studio empowering companies and leaders to realize audacious missions through strategic design and creative leadership. Lola candidly recounts her entrepreneurial journey, which began during her college years, navigating...

In this episode of "Branding Your Business" Praise dives into the concept of Unique Value Proposition (UVP) and its important role in brand differentiation. Defined as "the benefits a product or service offers its audience", Praise shares how to begin crafting a compelling UVP, from pinpointing the target audience's needs to understanding the product/service and defining its benefits. Praise share...

In this episode, Praise is joined by Bobbi Barbarich, a documentary photographer, and together they chat about the journey of crafting a personal brand. Bobbi candidly discusses her initial hesitation towards branding and the realization that changed her perspective. With a passion for capturing authentic human experiences, Bobbi shares about her own journey and the impact documentary photography...

On this episode of the Branding Your Business Podcast, we delve into the transformative journey of Andrea Stern, co-founder of Tendwell Collective, as she shares her evolution from managing a yoga studio to cultivating a community that celebrates diversity and inclusivity. Andrea candidly discusses the struggles of conforming to conventional business norms and the profound existential crises she e...

In this episode, Praise is joined by Stefani McCullah, a life coach who helps women connect with their inner wisdom and guidance through mindfulness, journaling and visualization. Stefani shares her journey from feeling unfulfilled in the corporate world to finding her passion in guiding soul-led entrepreneurs toward holistic growth. Reflecting on her business evolution, she emphasizes the importa...

In this episode, Praise deep dives into the branding strategies that small businesses can draw from the playbook of the one and only, Taylor Swift. She discusses the essence of authenticity Taylor brings in both online and offline interactions, how she cultivates anticipation with her audience. Through insights on how Taylor uses content repurposing, emotional engagement, and strategic partnership...

In this episode, Praise discusses the power of your Brand Story—a concept that takes your brand foundations, strategy, and expression to the next level. Drawing from our long standing human tradition of storytelling, it’s a key ingredient in making a memorable brand as well as a tool to unlocking profits in your business.  Praise introduces six key principles to elevate your brand story, ranging f...

Now that you've honed in what your brand is about, how you want your client to feel & what you want them to experience, as well as the action steps to get there, we're going to select the tools we're going to implement to achieve those goals. In this episode, Praise shares the various facets of brand expression such as logos, photos, colors, voice, website, and events, and encourages you to ev...

Did you know that you increase your chances of goal achievement by a significant 76% when you not only think about your goals, but also write them down, take actionable steps, and establish weekly accountability? In this episode of the Branding Your Business Podcast, we explore the topic of brand strategy. Your brand strategy serves as a comprehensive master plan, harmonizing your business goals a...

In this episode, Praise sits down to chat with Ruthie Kim, the founder of Because Justice Matters and an executive coach. Their discussion revolves around Ruthie's experiences with transitions and taking risks, highlighting how these moments can pave the way for new opportunities and personal growth. Emphasizing the significance of community and transformational relationships, Ruthie encourages in...