Branding Your Business

You Don't Need a Rebrand: 4 Things To Do Instead In this episode, Praise Santos McKenna from ComePlum challenges the common perception of rebranding, emphasizing that many businesses may just need to revisit their core brand elements instead of starting from scratch. Whether you're contemplating a full rebrand or just looking to refresh, this discussion offers practical insights to align y...

In this episode of the Branding Your Business podcast, host Praise speaks with Lashonda Brown, a Canva verified expert and tech educator behind the Bootstrap Biz. They discuss Lashonda's journey towards a balanced work-life through her 20-hour work week, the importance of mindful routines, and how faith influences her business practices. Lashonda shares insights on recognizing burnout, priorit...

In this episode of the Branding Your Business podcast, Praise Santos McKenna discusses how becoming an educator can significantly elevate your brand. By positioning yourself as a thought leader, you can build trust with your audience and create marketing momentum. The conversation explores various ways to educate your audience, both for free and through paid channels, and emphasizes the importance...

In this episode of the Branding Your Business podcast, host Praise Santos McKenna speaks with Christi Johnson, a compassionate business strategist and founder of the Dream Biz Lab. Christi shares her journey from a passionate young photographer to experiencing burnout while running a successful business. She discusses the importance of recognizing burnout, the support she received during her recov...

In this final episode of our 8-part email marketing series spotlighting Flodesk, Praise Santos McKenna dives into how to measure, evaluate, and actually use your email analytics to improve your performance and deepen relationships with your audience. From open rates and CTRs to your unsubscribers (yes, we’re even talking about them), Praise breaks down what to look for and what to do with the data...

In this episode of  Branding Your Business , Praise Santos McKenna sits down with Emmy-winning filmmaker and storyteller Daniel Mogg of Mogg Media. From working with NFL stars and Russell Wilson to directing heartfelt short films, Daniel shares the creative practices, value-driven decision-making, and resilience that fuel his work. They unpack the power of “alignment” in choosing projects, why sto...

In this episode of the Branding Your Business podcast, host Praise Santos McKenna dives into the magic of  Flodesk automations  (aka workflows) to help you save time and nurture your audience on autopilot. You’ll learn what automations are, explore key workflow ideas like welcome sequences, nurture series, event reminders, and re-engagement campaigns—and discover Flodesk’s latest Spring 2025 upgra...

In this heart-forward episode of Branding Your Business , Praise Santos McKenna sits down with Mike Brevik, founder of the Midwest-based branding agency CyberDogz for a soulful and strategy-rich convo. Mike opens up about his transition from corporate marketing to running a brand agency rooted in relationships, grit, and that iconic “Midwest nice.” They unpack why owning what others already see in...

In Episode 6 of the  Branding Your Business  podcast, we’re talking about something that makes most of us squirm: sales. But what if selling didn’t have to feel sleazy? In this episode, Praise shares four approachable, story‑driven strategies to help you sell through email without being salesy—using Flodesk. We’re reframing sales as service, leaning into storytelling, softening our CTAs, and segme...

In this inspiring episode of Branding Your Business , Praise Santos McKenna chats with Mya Nichol—a social media strategist, educator, and mom—about building a life‑giving business that balances purpose, profit, and presence. Mya shares her “stacking income, stacking memories” mantra and how discovering pregnancy prompted her to redesign her business for sustainability. We dive into her 90‑day Ins...

In Episode 5 of our Flodesk email marketing series on the  Branding Your Business  podcast, we’re diving into the art of writing emails that actually get opened. Praise shares four tried-and-true tips to boost email engagement: crafting irresistible subject lines, choosing a consistent (non-spammy) send schedule, delivering value-packed content with the 80/20 rule, and using Flodesk's segmenta...

In this transformative episode of Branding Your Business , host Praise Santos McKenna sits down with Hooman Radfar—computer scientist, startup founder (AddThis → Oracle), and CEO of Collective—to unpack the often-overlooked struggles of self-employed professionals. They deep‑dive into why an S‑Corp tax election (aka “S‑election”) can save you ~$10K annually, when it’s worth the paperwork overhead,...

In this episode of  Branding Your Business , Praise Santos McKenna walks you through how to add your brand identity into your Flodesk emails for a cohesive and clickable inbox experience. You'll learn how to upload logos, colors, fonts, and brand info, pick templates that fit your vibe, and build emails that feel undeniably you. Plus, she shares simple tips for keeping consistency across your webs...

On this episode of  Branding Your Business , Praise sits down with  Adam Nathan , co‑founder of Almanac and Blaze.ai, to unpack why small teams and solo creators are rebuilding trust—one consistent action at a time—and how AI tools can help them scale marketing without burnout. This episode dives into Adam’s journey from the White House, Apple, and Lyft to launching Blaze, which grew to 1M+ users...

In this episode of Branding Your Business , we’re diving into the unsung hero of email marketing: the welcome sequence. I’ll show you how to create one in Flodesk that not only delivers your freebie, but also introduces your brand, builds trust, and gets people excited to hear from you. We cover what to include, when to send it, and why this moment matters so much . Listen to past Email Series epi...

In this heart-to-heart episode of Branding Your Business , Praise sits down with Erin Perkins, the powerhouse behind Mabely Q and champion of accessibility in the business world. Erin, who is deafblind, shares her story of leaving corporate life to build a business rooted in inclusion—not just the buzzword kind, but the kind that makes real impact.  From the origin story of her heartfelt brand nam...

In this episode of the  Branding Your Business  podcast, Praise Santos McKenna unpacks an often-overlooked part of branding—sound. Yup, that’s right, we’re double tapping into how brand sound shapes connection, memory, and even brand trust. From the unexpected  White Lotus  theme switch-up to the magic behind Netflix's “ta-dum,” we talk about how sound helps brands stick in our brains and our...

In this episode of the Branding Your Business podcast, Praise sits down with David Leventhal, the founder of Playa Viva—a regenerative resort on Mexico’s Pacific coast—and co-founder of Regenerative Travel. Together, they dive into what it means to run a values-driven, eco-conscious business, how listening deeply can shape your entrepreneurial path, and the mindset shift from sustainability to reg...

How do you grow your email list from zero to your first 100 subscribers—without feeling spammy or sleazy? In this second episode of our email marketing mini-series, Praise breaks down the exact steps to make it happen: from identifying your niche audience and their pain points to crafting a lead magnet that actually works (think: Canva PDFs, pose templates, exclusive discounts). You’ll also learn...

What do international conflict mediation and brand strategy have in common? According to brand visibility expert Chloé Nwangwu —everything. In this episode, Praise Santos McKenna sits down with Chloé to explore how being under-recognized isn’t just a feeling—it’s systemic. From cognitive biases like the "reciprocity gap" to the difference between differentiation and distinction, Chloé br...

What would happen to your business if Instagram went down tomorrow? In this episode of  Branding Your Business , we’re kicking off our email marketing mini-series by talking about why every business—yes, even yours—needs an email list. We share Cheryl’s story, a talented boudoir photographer who lost access to her biggest platform, and break down exactly why relying solely on social media is risky...

In this episode of Branding Your Business , host Praise Santos McKenna sits down with Olivia Langan, CPA and founder of Frolic Bookkeeping, to explore how creative entrepreneurs can transform their relationship with finances. Olivia shares her journey from tax preparation to bookkeeping, emphasizing the importance of understanding one's numbers to make informed business decisions. The discussion d...

In this solo episode of  Branding Your Business , host Praise Santos McKenna invites you into a moment of reflection. It’s not about chasing the next trend—it’s about pausing to evaluate. Are you aligned with your mission, vision, and values? Is your audience evolving—and are you evolving with them? From brand foundations to audience shifts, competitive landscape, accessibility, and visual consist...

In this raw and powerful episode, Katie Duda, Integrative Health Practitioner and author of Fix Your Gut, Transform Your Life , opens up about her near-death experience with anorexia and the healing journey that followed. From restoring her health to leaving a high-paying tech job to pursue her calling full-time, Katie shares what it really looks like to live a life of alignment. We talk about the...

Embarking on the journey of entrepreneurship is thrilling, but having the right coach can make all the difference. In this episode of the Branding Your Business podcast, host Praise Santos McKenna shares her personal experiences and offers practical advice on selecting a business coach who aligns with your goals and values. Discover key questions to ask potential coaches, learn how to assess their...