Branding Your Business

Branding is more than just colors and logos—it’s about creating a business that resonates deeply with the right people. In this episode, I sit down with the incredible  Kadie Smith  of  Drop Cap Design  to talk about crafting an intentional brand, aligning business with personal values, and the power of vision casting. We dive into AI-assisted goal-setting (spoiler: it got emotional), the importan...

Branding isn’t just about a good logo—it’s the heart and soul of your business. In this episode, I’m breaking down four of the biggest branding mistakes I see over and over again: treating branding as just visuals, creating a disconnect between your online and in-person presence, confusing your business with your brand, and neglecting your internal culture. These mistakes can hold you back from bu...

Branding isn’t just about aesthetics—it’s about alignment. In this episode of  Branding Your Business , I sit down with Emily Jane Sarroff, a brand strategist, business mentor, and host of the  Empower with Em  podcast. From studying architectural design to becoming a six-figure entrepreneur, Emily shares how pivots, self-trust, and embracing  messy action  transformed her career. We dive into cre...

In this episode of  Branding Your Business , Praise Santos McKenna shares a powerful story about sticking to your values—even when it’s tempting to compromise. Praise, founder of the ComePlum branding studio in San Francisco, tells of a returning client who initially hesitated at ComePlum’s updated rates but ultimately recognized the value of investing in a brand that honors its North Star. By sha...

Want to turn your personal brand into a thriving business or leverage influencer marketing to grow your brand? In this episode, Kahlea Wade—founder of Alora Society and an expert in the creator economy—shares how she’s helped creators secure over $1M in brand deals and partnered with brands like Nike, Amazon, and Meta. We dive into the biggest mistakes businesses make when hiring influencers, how...

Social media can feel overwhelming, but it doesn’t have to be! In this episode of  Branding Your Business ,  Savannah Dickey , founder of  Creative & Caffeinated Co. , shares her expert insights on how to  show up confidently online, engage with your audience authentically, and leverage social media for business growth . From battling imposter syndrome to embracing the latest trends (hello, hu...

Naming your business, product, or service doesn’t have to be overwhelming! In this episode of Branding Your Business , Praise Santos McKenna breaks down the process of choosing a clear, memorable, and legally sound name for your brand. She shares the story behind the name “ComePlum” , practical tools for checking trademarks and name availability , and why clarity often wins over creativity when na...

In this episode of Branding Your Business , host Praise Santos McKenna sits down with Anna, aka ByRosanna, a designer and educator from Cornwall, UK. They dive into niching down in business, the power of content assets vs. viral content, and why personality-driven branding is more important than ever. Anna shares how her entrepreneurial journey—from pet photography to web design—helped her find he...

In this live coaching episode of Branding Your Business, Praise Santos McKenna sits down with Sarah Dunn, founder of Ready Set Organize, a San Diego-based home organizing business that has grown from a solo passion project into a thriving team of ten. Sarah shares how she turned her love for decluttering into a purpose-driven business, helping clients navigate life transitions by creating calm, fu...

In this episode of the Branding Your Business podcast, host Praise Santos McKenna welcomes Baily Hancock , a connection strategist, keynote speaker, and host of the Seeking the Overlap podcast. They dive into the power of community, connection, and collaboration in business and life. Baily shares her actionable ABC framework for networking—Ask, Be clear, and showcase Credibility —and discusses how...

In this episode of  Branding Your Business , Praise chats with Eden Strader, a photographer-turned-business coach and advocate for quitting the corporate grind to pursue entrepreneurial dreams. Eden shares her transformative journey from destination weddings to coaching, highlighting how personal alignment and community-building have shaped her career. She dives into the power of intuition, experi...

On this episode of the Branding Your Business podcast, host Praise Santos McKenna sits down with executive coach and Girls Club Collective founder, Lis Best. They explore the power of building intentional communities, redefining ambition, and how embracing feminine energy can transform your business. Lis shares her personal story of launching her business in 2020—amid burnout, uncertainty, and une...

Personal Brand Summit Day 3: Episode 6 Praise Santos McKenna wraps up with a practical guide on how to create your Media Kit One Pager. After learning from experts like Roz, Trish, Amy, and Allison on everything from storytelling to PR and public speaking, Praise helps tie it all together with an actionable takeaway. The Media Kit One Pager will help you showcase your expertise and pitch yourself...

Personal Brand Summit Day 3: Episode 5 Praise Santos McKenna chats with Trish Lindo, LinkedIn expert and founder of Too Ambitious, about leveraging LinkedIn for personal branding and thought leadership, especially for women and women of color. Trish shares her journey, practical strategies for creating authentic content, and how LinkedIn has evolved into a platform for storytelling and community b...

Personal Brand Summit Day 2: Episode 4 Today Praise Santos-McKenna sits down with returning speaker, Allison Carpio, to dive deep into the art of public speaking and how it can elevate your personal brand. Allison, a seasoned expert in helping professionals overcome stage fright and connect authentically with audiences, shares her wisdom on shifting from a performance mindset to one of connection...

Personal Brand Summit Day 2: Episode 3 Today Praise Santos-McKenna welcomes PR expert Amy Jackson, founder of Tale Splash, to share insights on how small businesses can harness the power of public relations. Amy’s impressive career includes leading PR efforts for companies like Mint.com and SAP Concur, and she offers practical, approachable advice on simplifying PR for small business owners. They...

Personal Brand Summit Day 1:  Episode 2 Today Praise Santos McKenna interviews Roz Miller Choice, a personal branding specialist, TED speaker, author, and award-winning TV host known as "The Expert Maker." They explore how personal stories are at the core of building an authentic brand, with Roz emphasizing the importance of integrating personal experiences into one’s brand story. Drawing from her...

Personal Brand Summit Day 1: Episode 1 Praise Santos McKenna kicks off the Personal Brand Summit with a deep dive into the power of personal branding. Praise shares valuable insights on what a personal brand truly is—and isn’t—emphasizing that everyone already has a personal brand, but it’s up to us to put intention behind it. She also explores the intersection between personal and business brands...

In this episode of  Branding Your Business , Praise Santos McKenna dives into five unique income streams that align with your strengths and personality. Whether you’re a community-focused brick-and-mortar entrepreneur, a creative freelancer, a strategic consultant, a course-creating teacher, or an e-commerce enthusiast, there’s a model (or combination!) that fits your journey. Explore how to add n...

In this episode of Branding Your Business , host Praise Santos McKenna sits down with Ingvild Kolnes, a photography mentor who’s on a mission to empower photographers to build profitable, passion-driven businesses—without burning out. They dive into the realities of valuing your creative work, setting boundaries, and embracing the importance of sustainability in business. From identifying the true...

In this episode of the Branding Your Business podcast, Praise Santos McKenna sits down with Nata Salvatori, an educator turned creative entrepreneur coach, to talk about the winding path of following your gut and the mindset shifts that make all the difference. Nata shares how her journey from physical therapy to photography, and eventually coaching, taught her the value of adaptability, resilienc...

In this episode, Praise Santos McKenna pulls back the curtain on the essential tools that keep her branding studio, ComePlum, running smoothly and standing out online. From managing client relationships with HoneyBook to designing eye-catching graphics with Canva, and from staying organized with Notion to hosting courses on Kajabi, Praise dives into the tech toolkit that helps her and her team wor...

In this episode, Elaine Hayes, founder of MNT Studio and Wellcraft, shares her journey from building and selling a successful wellness business to launching her new venture, Wellcraft. She discusses the importance of balance, purpose, and embracing obstacles in entrepreneurship, as well as how mindfulness and spiritual practices have guided her decisions. Elaine also reflects on how motherhood has...

In this episode, Praise chats with licensed therapist Candice Thompson about the ins and outs of mental health, therapy, and the unique challenges therapists face in the industry. They dive into the importance of digital discernment, the role of social media in shaping mental health conversations, and the evolving landscape of mental health tech companies. Candice opens up about payment models for...

In this episode of the Branding Your Business podcast, Praise chats with finance coach Jillian Todd, who's all about helping creative entrepreneurs fall back in love with their bank accounts. They dive into why changing your money mindset and building wealth should feel as good as your creative flow. From tackling the tricky parts like cash flow snags to setting up financial systems that work for...