Branding You Real Estate

I have found that defining my core values has been imperative to designing my real estate business! Well, not only that, but also to make sure that I am running my business efficiently and effectively to align with who I am, and what I want out of life. Because if I don't take control of my life, others will. In episode 91 I gave you an example of my core values. I wanted to elaborate on that a li...

Whether you are starting brand new in this career, or if you've been in it for decades, you need to have a set of core values that you live by! I promise you, by having these core values, you'll have more clarity, you'll start running a business that you love, you'll be more efficient, and this is the exact key that you need to have work- life integration

You have to do audits to understand how you are spending time and money to generate your leads and grow your business. This is one of the most important things you should do every year! This is the key to working smarter not harder!

It is that time of year again, reviewing our past year and planning for the future! One of the first things you should do, is identify your key performance indicators, and actually measure your results. This small practice in my business has saved me so much time and a lot of money and helped myself and my team focus our efforts for a higher return.

It's not too late to implement a holiday marketing plan for your real estate business! Take a listen for some ideas 💡

Congratulations, you got a listing! Now, what should you do? This podcast is a simple as that, now that you've signed the listing what are the next steps and how should you take care of your clients from the second you get it up on MLS to the closing table, and beyond!

I have loved the idea of holiday guides for years... but the overwhelm and not know how to do it stopped me. I searched online for how-to's and there was nothing. And still is nothing. So finally I sat down and just took action and designed my own holiday guide using Canva and Etsy and came up with a content plan and distribution plan. So here it is so you can stop searching and take action!

We've heard from quite a few Realtors that they want their admin to take on the social media. But they don't really know where to begin to train them. Here is your first step! A short and sweet guide for your admin that includes the initial set up and a workflow.

This may not be the sexy, flashy side of marketing but it's marketing that works! Collaboration! Start viewing your fellow real estate professionals as an extension of your sales team to help your clients get their property in front of as many buyers as possible. I promise this non-ego way of marketing their property will help you win more listings... any sell more homes! Take a listen, make some...

Marketing continues even after you win the business! How you nurture your listers will become your brand, well, and keep your clients happy. Recently I realized I needed to sit down and break out my workflow and be consistent with it and put it into action. So here I am sharing it with you and I highly encourage you to continue marketing and nurturing your current clients. Workflow and guide in th...

Short, sweet, to the point! How to us AI to write listing descriptions and additional marketing copy for your listings.

Let's talk luxury! These two ladies have mastered serving luxury clients and luxury rental properties in the US Virgin Islands. They are an internationally recognized luxury property management (vacation rental) and concierge business and what's super impressive is that they have accomplished this in just two years! I loved learning about their journey and how having strong values and a cl...

If you know me, you know I love a little bit of the woo and self-care talk! We talk strategy, and tactics here at BYRE... but without energy, excitement, clarity, creativity, and the ability to problem-solve, you will stay stagnant. So, I am committed to bring on experts to help you take care of you, so YOU show up as the best version of YOU in your real estate business! This time I brought on a s...

Well, there is SO much in this podcast with THE Texas Land lady, Jada Jo Smith owner/broker of Orange Blossom Real Estate! There are like 10 different amazing topics, all that leads to building a feel-good business! We started this podcast knowing our main focus would be on "The Emporium", but as we got talking this podcast turned into so much more! From understanding the difference betw...

Many of us enter real estate because we love homes, and we love interior design! Or maybe you got into real estate and found that you had a passion for helping your clients rearrange their furniture to increase the salability or help them envision their new space with a fresh look. If you have ever thought about how you can work interior design into your real estate business, you have got to tune...

Oh hey there! Just stopping by to say hello and give you an update. I am finally ready to come back to the podcast and can’t wait for the year ahead. I hope you will join me - again if you have been an avid listener - or just join me if you are new! Reach me on Instagram Brandingyou_realestate

I always like to go about everything as strategically as possible to make sure that I’m capitalizing on an opportunity, and this goes for QR codes as well! QR codes have been around for a while, but they simply have just been used for people to scan to get more information. But why not incorporate this into your print Marketing to connect with potential clients and customers on the other end? List...

Look around at your life and what you are already [enjoying] doing... and then leverage the heck out of it! I get my inspiration for everyone around me - and this episode I was inspired by some of my friends in the industry. Often, we over complicate and look for marketing opportunities "outside" of ourselves and our life. Why not lean into what you already love doing!? So this little podcast is a...

Once you grow your email list (see episode 74 for some strategies to grow your list) you should then leverage this list to stay in front of potential clients, customers and referral opportunities. That’s where we get into the part two of your email marketing campaign. It is not their job to remember you are a real estate agent… it is your job to remind them! Tune in to learn how to maximize your d...

Email marketing is a HUGE part of a successful marketing strategy in our industry as real estate professionals. There are two major parts of a successful email marketing campaign - growing your email list then leveraging this email list by sending out consistent, relevant, interesting and value-added content. Growing your email list will have a direct correlation with growing the money in your ban...

We are piggy backing off of the last podcast, episode 72, with Jessica Oyanagi, where we took a deep dive into getting mentally prepared to make the jump from 9-5 to real estate business owner. Did it ignite the fire but you aren't really sure where to start? This podcast gives you a very clear roadmap to get you prepared to quit your job and become a real estate professional. Side note don't writ...

Are you seriously considering jumping into this crazy, amazing business of real estate but not ready to leave your safety net of your 9-5? This episode will give you so much inspiration and motivation to finally make that jump!  Jessica is a multi-passionate entrepreneur running three businesses, real estate being one of those. This podcast is extremely powerful and I feel certain that by the end...

Vacation renting is such a great way for real estate professionals to invest in their future. But like anything it comes with its challenges. Recently, much of my time has been put towards getting our two vacation rental properties ready. Maybe that’s why you haven’t heard from me on here! So I wanted to share with you a couple things that I learned along the way over the past couple months gettin...

Take control of your time, because if you don’t someone else (& this industry) will. Today’s topic on time management we are covering the whole picture of TM from mindset shifting to time-blocking (& so much more).

Welcome to a new series, the car ride special(s)! Okay, maybe not a new series, but I decided to throw perfection out the door and record in the moment (in a really noisy car). As a busy real estate professional, 70% of my time is in the car between appointments. This 1. is very efficient and I love efficiency and 2. this is where I do my best thinking! So today enjoy this little car ride special,...