Branding You Real Estate

I almost didn’t share this podcast with you because it may hurt my credibility… but I would be a terrible representative of BYRE if I wasn’t being honest with you. I remember the first time I was fired, ouch… it stung! I didn’t realize that other agents have gotten fired too so I wanted to be transparent and share with you so if and when this happens to you you won’t beat yourself up about it. Thi...

Hey you, are you in a vacation rental market or is your location possibly the next big thing to show up on VRBO? Pssst… listen in so you can market yourself as the expert when it comes to selling vacation rental properties. There are two parts to this podcast - 1. How to market yourself to attract these buyers 2. How to give great service to these clients (bc the service you give is what will set...

I kind of disappeared for a bit.. life is crazy, still is! So I wanted to pop by to give you an update on this season of my life and also talk about embracing the seasons as Realtors. I feel like our industry consistently promotes the hustle… but why not embrace the seasons? So here is your permission to embrace each season as it is! Can’t wait for you to listen in and I’d love to connect with you...

Strategically selecting your marketing channels is a crucial part of your marketing plan to ensure you are maximizing your efforts to get the highest return. If you are in the middle of planning your year to come, this is a great time to listen in and take a few moments to clarify your marketing channels.

Your workflow is what keeps you going, organized  and focused on needle moving activities in your real estate business. Literally the last 3-5 years I have focused on creating a workflow in my real estate business so I can be more productive, less stressed and more focused on activities that will grow my business.  I break out my three (simple, yet very powerful) strategies that have imp...

Anyone else gearing up for their business planning season? My season is always the last quarter of the year, and that is only a week and a half away as I type this. October 1st - December 31st I set out to use this time to reset, evaluate, review and plan for an epic business and marketing plan for the coming year. More than that, I use this time to treat this season like a celebration or retreat...

Ready to take another step out of your salesman position into your role as CEO of your life and real estate business? One major component of that is getting really clear on your business promise. In today’s episode get clear on what a business promise is and why it is important to every aspect of your business then we walk through the three major components on how to write your business promise. Y...

Marketing partnerships are so important for brand awareness, lead generating and building your email list. If you are looking to build your real estate brand quickly or want to get in front of a new sphere, STRATEGICALLY (make more connections, with less effort or money), marketing partnerships is where it is at!  The issue, most people don't take the time to make sure they are partnering wit...

This is one of the most powerful, insightful, life-changing podcasts EVER! I had the honor to interview Michelle Risi, the pioneer of this new way of real estate! Michelle is the podcast host of the Aligned Agent and she is the coach of the Mindset to Millions Academy.  We get a snippet into the incredible work she does and the coaching she offers - and yep, you got it, we touch a lot on mind...

Processes, procedures, & systems are the key to running a productive real estate businesses. Trust me - I have always been a fly-by-the-seat of my pants kinda girl so implementing processes was never my thing. However, slowly but surely I implemented process & procedures and my business and LIFE are benefiting 10-fold! Here is how this has helped me in business & life:  Saving soo...

Hey Realtor, repeat after me " I am not an order taker, I am a consultant, a professional, a business owner." Stop allowing clients and customers to control the conversation and it starts with not picking up the phone. SAY WHAT! Yes, you heard that right. I probably have people who will disagree with me because this is their model of giving great service and being a great communicator. Heck, I was...

Ya'll know I love me some good ol' woo in my life! And honestly, I think mindfulness and mindset  is hands down one of the most powerful things you can do as a real estate professional to go from meh to amazing! There is this gap between the professional life and living a mindful life that I am determined to bridge - one podcast, one post, one video at a time. Whether you are all about the cr...

Lifestyle marketing is powerful in our real estate business! It allows you to connect with your ideal customer on a deeper, more authentic level, it comes with ease (&doesn’t feel like work) & it connects with local movers and shakers which grows your brand much faster! Listen in to learn more about lifestyle marketing & how to put it into action so you can start growing your business and brand im...

I talk about audits and reviews often. I find it so important to reflect, review and use what you learn about yourself and your business to create an action plan for the remainder of the year. If you take a little bit of time now you’re going to save yourself so much time, so much energy and so much money - and ultimately make more money in less time (80/20).

As I head into the slow season, I know I need to make a plan to be productive. Going into your slow season with intention will give you the time and space for a mind, body reset and set you up for success when that busy season does come.

Inspired by a real conversation about someone whose business, and therefore her life/livelihood, was completely controlled by her broker because she didn’t know the power she had to control her own destiny through branding & marketing. Remember, this is a business, your business and you can create it how you want!

Holy sh*t, gut punch... let that sink in and listen in...

Join me for this overly packed (but with all good things, I promise!) podcast! I have been dreaming up this podcast for way too long and it is too important to not get it out there. When you take your real estate business from thinking and acting like a salesman or employee to thinking and acting like a CEO, that is when your real estate business will reach new heights and thrive! Ready to take yo...

Productivity does not equal busy! When you are productive, efficient and intentional with your work you get more done in less time, which means you make more money and have more time to actually live life. In this episode walk away with ideas, tips and mindset shifts to change how you run your real estate business. Follow me on Instagram at brandingyou_Realestate for daily Inspo!

Get yo’ mindset right! How you show up in business determines how successful you are. Our unconscious mind controls our actions, controls our mood, controls our confidence and how we show up. When you show up as the best version of yourself and the most confident version of yourself you will see the magic happen in your business. It starts by recognizing these triggers, recognizing the negative se...

Recently I became the Buyer... and learned so much experiencing real estate from a different perspective. My biggest take away... you better be damn good at real estate and the brand will come! Branding and marketing is important in our industry, but if you have a bad product (aka the experience you give your client), then you have nothing to brand and market.  In this episode, get into the h...

Is it time for your Quarterly Audit!? What is this quarterly audit, you say? It’s you giving yourself your own review - it’s tracking and evaluating your past quarter in order to prepare you for the next quarter... Actually, its way more than that.. it more than just prepares you, it allows you to pivot so you can maximize your time and money! There was not holding back in this podcast - I walk yo...

The key to maximizing a piece of content is making it so good that it encourages the reader to come back to that piece of content over and over again. For this episode we touch on why this is important, what the process looks like and we talked through several examples that you can take with you or uses inspiration for your next piece of intentional content.

Let's not glorify the hustle and grind, there is a better way, a way that allows you to enjoy the journey to success. It starts with changing your mindset... Listen in to understand what a grinding mindset looks like and what a grounded mindset looks like and how you can apply this to your real estate business to decrease your stress and be more productive. I would love to hear from you! Please re...

Do a little... with a lot of impact! This is the trick to balancing life and work. To working smarter not harder. To doing more and making an impact by doing less. To being productive and not busy.