Branding Rafi

In this episode of Branding Rafi , Hector sits down with rising sports creator Bryanna Sports to talk about how a high school passion project turned into one of Arizona's fastest-growing sports media platforms. From interviewing professional athletes to covering major sporting events, Bryanna shares how consistency, preparation, and authenticity have helped her build meaningful relationships in th...

Workers' compensation can be confusing, especially when you're dealing with an injury, worried about your job, and unsure of your rights. In this episode of Branding Rafi , Hector sits down with attorney Matt Fendon, founder of one of the Southwest's largest workers' compensation law firms, to break down what injured employees need to know. Matt shares how he built his firm, why so many legitimate...

In this episode of Branding Rafi , Hector sits down with Arizona creator and food personality Nathan Kropp, also known as Mr. AZ Sports , to talk about the unexpected journey from Diamondbacks superfan to one of the Valley's fastest-growing content creators. What started with a viral Christian Walker standing ovation and a rotisserie chicken at Chase Field evolved into a platform that's helping th...

In this episode of the Branding Rafi Podcast, Hector sits down with Phoenix Suns in-arena host Alicia Blanco to talk about the unexpected journey that led her from a shy Arizona kid to one of the most recognizable faces inside Footprint Center. Alicia shares how a chance opportunity singing the national anthem turned into a seven-season career with the Suns, the pressure and preparation that comes...

In Episode 10 of the Branding Rafi Podcast, Hector Sanchez sits down with Montae Harris, host of the QMO Podcast, to discuss his journey from Memphis, Tennessee to becoming a voice for entrepreneurs, creators, and local talent in Arizona. Montae shares the story behind launching his podcast, the unexpected legal challenge that forced a rebrand, and his vision for building a platform that highlight...

Episode 9 of the Branding Rafi podcast features Yerad Aguilar, also known as @fadedchinos. Hector and Yerad dive into identity, personal branding, nicknames, social media evolution, and the stories behind the names people become known for. What starts as a funny conversation about Instagram handles quickly turns into a deeper discussion about perception, personality, and growing into yourself. The...

Episode 8 of the Branding Rafi podcast features a conversation with Bootleg Kev , diving into his journey from Arizona radio beginnings to becoming one of the most recognizable voices in hip-hop media. Kev talks about getting his start at Power 98.3 in Phoenix, working his way through radio markets across the country, and building a nationally syndicated platform through consistency, relationships...

From nightclub promotions to building one of Arizona's fastest-growing festival brands, Luciano Cota joins the Branding Rafi Podcast to talk about hustle, reinvention, and turning connections into opportunity. In this episode, Luciano shares how he built his name in Phoenix entertainment and why he believes the city is only getting started. The conversation dives into entrepreneurship, social medi...

This episode of Branding Rafi features Phoenix radio legend Joey Rodriguez for a conversation that goes way beyond radio. Joey opens up about building his career over 30 years in broadcasting, creating the original "Call Rafi" jingle, and how authentic relationships helped shape both his career and the culture surrounding Rafi Law Group . The conversation also dives into fatherhood, mental health,...

Suzette Rodriguez joins Branding Rafi for a high-energy conversation about building a career in media, staying authentic on the mic, and what it really takes to thrive in radio at the highest level. From hosting on Phoenix's 104.7 KISS FM to syndicated shows across multiple major markets, Suzette shares how passion, personality, and persistence helped shape her journey. In this episode, Suzette op...

In this episode, Hector sits down with the guys behind On The Patio (OTP) to break down how everything really started—from random Instagram Lives during the pandemic to building a platform that people genuinely connect with. What began as two family members just "chopping it up" turned into a podcast built on real conversations, raw honesty, and showing up consistently even when nobody was watchin...

In this episode, Hector sits down with Edgar Sarmiento, owner of AZ Thread, to talk about building a business from the ground up, staying consistent for over a decade, and what it really takes to grow in your city. From sneaker culture and vintage fashion to running marathons and giving back to the community, Edgar shares his journey, mindset, and the daily discipline behind his success. This is a...

In Episode 2 of the Branding Rafi Podcast, Hector Sanchez sits down with Phoenix native and sneaker artist Vic Almighty to break down how a simple passion turned into a full-blown brand. From cleaning used sneakers in high school to restoring rare pairs and working with professional athletes, Vic shares the real journey behind his success—including the risks, early struggles, and mindset it took t...

In the very first episode of Branding Rafi , host Hector Sanchez sits down with Glendale native and viral content creator Lalo Hurtado to talk about building something real—from the ground up. From running a family-owned seafood food truck to blowing up on social media, Lalo shares how he turned a tough moment into momentum, balancing business, content, and community along the way. The conversatio...