Branding Rafi

Suzette Rodriguez joins Branding Rafi for a high-energy conversation about building a career in media, staying authentic on the mic, and what it really takes to thrive in radio at the highest level. From hosting on Phoenix's 104.7 KISS FM to syndicated shows across multiple major markets, Suzette shares how passion, personality, and persistence helped shape her journey. In this episode, Suzette op...

In this episode, Hector sits down with the guys behind On The Patio (OTP) to break down how everything really started—from random Instagram Lives during the pandemic to building a platform that people genuinely connect with. What began as two family members just "chopping it up" turned into a podcast built on real conversations, raw honesty, and showing up consistently even when nobody was watchin...

In this episode, Hector sits down with Edgar Sarmiento, owner of AZ Thread, to talk about building a business from the ground up, staying consistent for over a decade, and what it really takes to grow in your city. From sneaker culture and vintage fashion to running marathons and giving back to the community, Edgar shares his journey, mindset, and the daily discipline behind his success. This is a...

In Episode 2 of the Branding Rafi Podcast, Hector Sanchez sits down with Phoenix native and sneaker artist Vic Almighty to break down how a simple passion turned into a full-blown brand. From cleaning used sneakers in high school to restoring rare pairs and working with professional athletes, Vic shares the real journey behind his success—including the risks, early struggles, and mindset it took t...

In the very first episode of Branding Rafi , host Hector Sanchez sits down with Glendale native and viral content creator Lalo Hurtado to talk about building something real—from the ground up. From running a family-owned seafood food truck to blowing up on social media, Lalo shares how he turned a tough moment into momentum, balancing business, content, and community along the way. The conversatio...