Branding Deep Dive with Ahmed Cheema

ALM is the first muslim interest fraternity in America, and our guests on this episode are Shaheer Ali, Hammad Fazlani, and Bilal Ayub who have all been a part of the ALM leadership team at different points in the journey.  The story of ALM is unique because most organizations spend a long time trying to get visibility and brand recognition and by the time they get there they have already experien...

Singer Vehicle Design is a company that does resto-mods on 1989-1994 Porsche 911 Coupes or Targas. These resto-mods cost upwards of $400,000 each. Yasser Mushtaq, a big fan of Singer, joins the show to discuss how this company effectively positions themselves as the go to resto-mod company for this very niche market.  Key Takeaways:  1. Find your niche 2. Charge a premium Timestamps: 0:00 - Intro...

Intel recently released an ad campaign where the mac from the original I'm a PC and I'm a mac ads is now considering PCs. Mohammad Nadeem joins the show to discuss why Intel is going after Apple and what lessons we can learn from a branding/marketing standpoint from this campaign.  Key Takeaways:  1. Know your target audience  2. If you're playing on a character from the past, make...

Jaraad Huq and Yosef Siddiqui join the show to discuss branding lessons from the NCAA march madness tournament.  Key Takeaways: 1. Find ways to get people bought into the story 2. Create a platform where Cinderella stories can happen

Maseer Rabbaig joins the show to discuss Volkswagen's April fools joke this year. The company claimed that it was changing its name to Voltswagen to signify that it was going towards an electric future. However, this announcement was leaked a few days early and VW played along with it until finally saying it was a joke later on.  Key takeaway from this episode: Be conscious of your brand&apos...

Rafi Hussaini joins the show to dive into the the branding of Gymshark.   Key Takeaways from this episode:  1. Focus on Customer Service 2. Take feedback from the influencers you are working with Check out the weekly rundown at theweeklyrundown.substack.com

Ahmed Nadeem joins the show to discuss the the branding of the Audi RS6 Avant.   Key Takeaways from this episode:  1. The story that matters is the story your customers are telling one another 2. Branding is about creating positive connections with your target audience Email us your favorite car at ahmed@twothreetwofive.com Check out the weekly rundown at theweeklyrundown.substack.com

Ammar Alqouqa joins the show to discuss the Stellantis merger and branding lessons he learned from being a youth director.  Key takeaways from the Stellantis merger: 1. The name change makes the internal hierarchy clear 2. There is power in a name Key takeaways from Ammar's time as a youth director:  1. Understand the audience 2. Use surveys to get feedback from your target audience

Omar Ilyas, co-founder of Paani, joins the podcast to discuss the journey of branding an international non profit from scratch. This episode is part 2 of the discussion. 

Omar Ilyas, co-founder of Paani, joins the podcast to discuss the journey of branding an international non profit from scratch. This episode is part 1 of the discussion. 

GM released a new logo ushering in a new vision for their company, an electric vision. In this quick discussion, we dive into why a company rebrands in the first place and what the benefits are. 

Jaraad Huq joins the show to discuss the the branding of the Los Angeles Lakers.   Key Takeaways from this episode:  1. Attracting talented people is starts with culture from the top down 2. Be the hero in your own story

Ahmed Nadeem and Yasser Mushtaq join the show to discuss the Hummer EV, electric cars, and the auto industry in general.  Key Takeaways from this episode:  1. If you're entering a saturated market, you have to give the people what they want and be better than the competition 2. Using your brand equity to spin off into different spheres will dilute your brand. To most people this may not reall...

Mohammed Mohammed joins the show to discuss his personal journey as a Bellroy fan.  Key Takeaways from this episode:  1. Innovation comes from a deep understanding of the problem 2. When designing solutions to problems that customers don't necessarily realize they have, you have to visually show the solution in action

Faisal Chaudhry joins the branding deep dive podcast to discuss what drives the loyalty that the Republican Party has earned.  00:00 - Intro 01:15 - Introduction to Faisal Chaudhry 03:15 - How is the Republican Party positioning themselves this year? 06:45 - Why are people loyal to certain labels like liberal, conservative, etc.? 08:00 - How Trump has changed the Republican Party 15:20 - the 2016...

Scrubs company, Figs, recently released and immediately pulled an ad that was offensive to DOs and females in medicine. In this special impromptu episode, we take a look at some of the branding lessons from this whole debacle.  Timestamps: 00:00 - Intro 01:15 - Context to the controversy 05:20 - The stigma against DOs  07:55 - How did this happen? 08:15 - The importance of oversight  09:30 - The a...

In this episode, we take a look at what drives the loyalty that Christopher Nolan has earned.  Timestamps 00:00 - Introduction 02:55 - What is a brand? 08:30 - Who is Christopher Nolan? 09:40 - Differentiating his movies 38:50 - Impact of Covid on Tenet's release 42:30 - Christopher Nolan's Personal Brand 57:21 - The Use of Inserts 1:01:00 - Visual identity of his name and Syncopy 1:11:4...

In the inaugural episode of the branding deep dive podcast, Abdul Mannan and Ahmed Cheema dive into the branding side of the revival of the Ford Bronco.  Discussion topics in this episode: Logo design Advertising strategy Building a community Ideas moving forward