Branding Deep Dive with Ahmed Cheema

The perception of the Detroit Lions have totally changed over the course of the last few years, and they didn't have to change the logo or make any tweaks to the colors etc. 

Ferrari and Lewis Hamilton just dropped some heat on social media...

topics discussed:  Context/My story Who should/shouldn’t start a podcast Why I started a podcast Types of Podcasts Podcast as a hobby vs business Branding Deep Dive Pivot

Today we’re talking to Brian Rafferty. Brian is the Global Director of Business Analytics and Insights at Siegel+Gale. Siegel+Gale is a global brand experience firm. They partner with the world’s leading corporations, nonprofits and government organizations to build brand experiences that are remarkably clear and unexpectedly fresh. In other words, simple. For 10 years they’ve released an annual r...

Today we’re talking to Dr. Aaron Ahuvia. Dr. Ahuvia is the brand love guy. He’s is the Czarnecki Endowed Professor of Marketing at the University of Michigan-Dearborn and a popular keynote speaker. He is the world’s leading expert on brand love, a topic of rapidly growing interest among companies looking for long-term customer relationships. His book, The Things We Love , explains the psychology b...

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1 Today we’re talking to Valentin Radu. Valentin is a Customer Value Optimization evangelist and international speaker, defining a new category and helping retailers grow.  He’s the CEO & Founder of Omniconvert.  Omniconvert helps eCommerce companies find hidden gems in their data, improve Customer Lif...

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1 Today we’re talking to Molly Ruland. Molly is the CEO and founder of Heartcast Media which is a digital content agency focused on creating branded content that drives revenue and creates strategic relationships. She’s an expert in the podcasting space and I really turned this whole call into a consultati...

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1 Today we’re talking to Shachar Meron. Shachar has 20 years of experience as a branding, advertising, and marketing executive and has worked on 100+ brands, including well-known brands like TransUnion, Boeing, McDonald's, Intuit, Johnson & Johnson, Nordstrom, Cars.com, Motorola, and Abbott Labs....

Today we’re talking to Jordan Harbinger. Jordan is a Wall Street lawyer turned podcast interviewer with an approachable style and knack for securing high-profile guests. His podcast, The Jordan Harbinger Show , was selected as part of Apple’s “Best of 2018.” Jordan is a legend in the podcasting space, averaging 10 million downloads a month. He’s an OG podcaster and has been podcasting for 17 years...

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1 Today we’re talking to James I. Bond. James has been studying ordinary products turned into blockbusters for 35 years. Along the way, he uncovered a breakthrough -- something that he calls BRAIN GLUE, that makes your ideas "sticky" so they stick to your prospect's brain like glue. This act...

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1   Summary: In this episode we’re talking to Lauren Desouza. Lauren wears a lot of hats, she’s the host of Retain: the customer retention podcast, she’s an alumnus of Canada’s Next 36, and she’s the co-founder and CEO of ACE, a startup that uses AI to help people prepare for interviews and refining your c...

Today we’re talking to Scott Keyser, the Writing Guy. With the right words you can sell anything — a product, service, idea, or even a belief. But understanding how to formulate the right words is a riddle only few people understand.  Scott Keyser is one of those few. A lifelong lover of the English language, Scott understands the power of words to move, bewitch and persuade. Since 2004 he’s helpe...

Today we’re talking to Richard White. Richard is founder and CEO of Fathom.video, a free app that records, transcribes & highlights your calls so you can focus on the conversation instead of taking notes.  Fathom was a part of Y-Combinator’s W21 batch, is one of only 50 Zoom App Launch Partners, and is one of a small handful of companies Zoom has invested in directly via their Zoom Apps Fund....

Today we’re talking to Stephen Houraghan. Stephen is a freelancer turned brand strategist and the founder of Brand Master Academy where he helps freelancers evolve into brand strategists using his proven system. His program has helped over 20,000+ students including clients that have gone from charging just a few thousand dollars to winning projects worth over $60,000. Stephen’s unconventional app...

Today we’re talking to Seth Erickson. Seth is the Chief Mischief Maker for Storify Agency. Storify helps you understand the neuroscience and psychology of storytelling which has led to massive success for small and large companies. Seth also has a  bestselling book ‘How to Hack Humans’ which has received 2 awards and shows businesses the secret method used to get the most ADHD customers to pay att...

Today we’re talking to Swire Ho AKA The Promo guy. Swire runs Garuda Promo and Branding Solutions which specializes in helping businesses market themselves using promotional products.  Swire is also the host of the Garuda Promo weekly podcast, The Small Business Show . He talks to various experts that will help small business owners become more efficient and successful. In this episode we dive dee...

Today we’re talking to Scott Turman. He is the founder and CEO of BrightRay Publishing, an American company that offers writing and publishing services for founders, CEOs, celebrities, sports figures, politicians, and other professionals. Scott has co-written two books. The first, Stop Getting Fu*ked by Technical Recruiters: A Nerd’s Guide to Negotiating Salary and Benefits and How to Build Your B...

Today we’re talking to Rocky Buckley. Rocky works with experts, thought leaders, and influencers to shape their personal brand and package and monetize their expertise at a high price point.  In this episode we dive deep into Rocky’s journey from being behind the scenes to putting himself out there, building community, monetizing your personal brand, and much more.  If you’re interested in buildin...

Today we’re talking to Sam Caron. Sam runs an agency that brings your brand’s strategy, identity, and messaging to life.    In this episode we dive deep into personal branding, positioning, brand archetypes, rebrands, Sam’s personal journey into posting on social media and starting a branding agency, and much, much more. This is one of the most technical episodes we have in terms of really underst...

Today we’re talking to Kristi Mitchell. Kristi is a marketing strategist that specializes in helping soloprenuers and small businesses with their digital marketing.  In this episode we dive deep into the marketing funnel, how to measure results of your marketing efforts, the jobs to be done model, and much more.   If you feel like you have no idea what you’re doing with your marketing, this episod...

With the introduction of Twitter Blue allowing people to get verified by paying $8, impersonation accounts have been popping up. One of the companies hit with impersonators was Eli Lilly and Co. where an impersonator tweeted claiming Insulin was free. The resulting backlash cost the company an estimated 20 billion dollars in market cap.  The team discusses the implications of this and Elon Musk&ap...

Today we’re talking to Mohammad Turaani. Mohammad owns and operates a barber studio in Canton, Michigan and is involved in youth programming and teaching.  In this episode we dive deep into Mohammad’s journey to become a barber, opening up his own studio, getting clients, running multiple instagram accounts, and much more.  Key Lessons: If you’re operating multiple social media accounts, you have...

Our Producer Momo joins the show to analyze the impact of Adidas dropping Kanye and what lessons we can learn from the incident.  Key Lessons:  Customers nowadays want the brands they buy from to share their values When Crisis hits, acknowledge the issue and overcorrect Link to YouTube Video: https://youtu.be/WETWgJCIeDs Branding Deep Dive Website: https://www.brandingdeepdive.com/

Today we’re talking to Pieter Limburg. Pieter is the founder and CEO of Mobilo, the smart business card. By simply tapping your Mobilo card on a new contact’s phone screen, all of your contact information will appear right on their phone. Pieter has had his fingers on the pulse of technology since the 90's, he’s started multiple companies and has taken on 3D printing and RFID. In this episode...

Our producer Momo joins us to dive into the scandal that is shaking up the chess world right now where Magnus Carlsen has accused Hans Niemann of cheating. And most recently Neimann sued Carlsen for $100M.  Key Lessons: People will pay a premium for the best - Carlsen is in position to sell his app for upwards of $50 million because he is known as the best right now Once you lose trust its very ha...