Branding Deep Dive with Ahmed Cheema

Today we’re talking to Tim Fitzpatrick.  Tim is an entrepreneur with a passion or developing and growing businesses. After college he co owned a wholesale distribution company which he helped grow an average of 60% before the company got acquired. In 2012 he started Rialto Marketing. Rialto marketing works with B2B professional service firms to accelerate revenue growth and attract more ideal clie...

Today we’re talking to Lisa Staff and Deevo Tindall.  Lisa and Deevo are award winning photographers who came together to start Sprout connectors which is a full service creative agency with a focus on social media management and content storytelling. They help small businesses strategically use social media to grow their brand.  In this episode we dive deep into the principles behind developing y...

Today we’re talking to Asad Patel. Asad has been involved in running brick and mortar businesses since he was a child. Amongst other things he’s run a clothing store, a cell phone store, and a food truck. In this episode we dive deep into the various businesses that he’s been a part of and the branding lessons he’s learned along the way.  Key Lessons: Brands are shortcuts for decisions - When look...

Today we’re talking to Ali Ahmed and Muhammad Tariq. Ali and Muhammad recently started a farm and meat processing services company called pure natural halal. For years they’ve visited local farms to perform the Udhiya (ritual islamic animal sacrifice), and they found themselves dissatisfied and disheartened at the lack of quality services being provided. Because of that, they decided they were goi...

Reagan ‘Frank’ Mackrill is a Brand Identity Designer from Sydney, Australia. His branding consultancy G’day Frank works with clients around the world to develop their brand identity and brand experiences. Specifically working with those in tech, health & wellness, as well as home & living industries. He’s a husband, father of 2 kids, Star Wars fanboy, podcaster and is a designer with 15 ye...

Today we’re talking to Zain Siddiqi. Zain Siddiqi is the owner of WHEREUBEAN coffee which is a coffee shop in Phoenix, Arizona and he is the president of Traversing tradition which is an online publication dedicated to examine modernity through a Muslim Lens.  Zain started out at Whereubean coffee by picking up some shifts as a barista and in 2020 had the opportunity to become an owner so he knows...

Today we’re talking to Fred Joyal. Fred is an entrepreneur, speaker, business advisor, and #1 Amazon Bestselling author. He co-founded the most successful dentist referral service in the country, 1-800-DENTIST, which, in his 30 years as CEO, generated over $1 billion in revenue.    Fred started as an extremely shy person, too timid even to make a phone call, and transformed himself into someone wh...

Today we’re talking to Sina Port. Sina is a brand strategist who has worked with Startups, Entrepreneurs, and global Corporations on purpose-driven brand campaigns to create stand-out content and authentic communication with their customers, partners, collaborators, and communities. She is also the host of the award-winning podcast Shared Diversity where she shares the unique experiences of women...

Today we’re talking to Shaahin Cheyene. Shaahin has a story that is straight out of a movie (which is in the works by the way). At 15 he created Herbal Ecstasy, then went on to be a pioneer in the vaping industry and for the past decade he’s been selling products on amazon and teaching others how to create winning products. Shaahin is a master at creating products and building businesses.  In this...

ALIM Summer Program: https://www.alimprogram.org/summer-program.html Today we’re talking to Ustadh Ubaydullah Evans. Ustadh Ubaydullah is the resident scholar at the American learning institute for muslims and teaches for numerous programs and organizations both in the Chicago area and nationally. In this episode we dive deep into what shapes our perceptions, why Ustadh Ubaydullah wears the clothe...

Today we're talking to Parthi Loganathan. Parthi is a former google product manager turned serial entrepreneur and currently is the CEO and founder of letterdrop.com In this episode, we dive deep into the rise of product management, the importance of distribution, collecting data for startups, and much more. Key Lessons: Distribution is becoming more important than product  Startup Founders m...

Today we’re talking to Safwaan Mir. Safwaan has spent a lot of time thinking through and trying different career paths and he has a lot to share from the journey. He recently went through a career change from data and analytics to product management and went through the whole recruiting and interview process with several big companies.  In this episode, we dive deep into how to set yourself apart,...

Today we’re talking to Issa Ghaleb. Issa has been an athlete pretty much his whole life. He was a wrestler, he’s trained the bodybuilding route, and for the past few years he’s been an avid CrossFit athlete. He is also an ISSA Certified Personal Trainer. In this episode, we dive deep into the perception of CrossFit, what makes CrossFit different from your average gym, building community, and some...

DP Knudten has worked on some of the biggest brands in the business, including Coca-Cola, McDonald’s, Great Wolf Resorts, and much more. He’s the author of Nonfiction Brand - discover, craft and communicate the completely true completely you brand you already are, and co author of the best selling ROTOMA - the ROI of social media top of mind. He also hosts two podcasts with the same names as the b...

Abdul Mannan and Ahmed Cheema reflect back on key lessons from all podcast episodes in 2021. 

Chris Blauvelt is the CEO of LaunchGood which is a crowdfunding company based out of Detroit MI. For those that don’t know, crowdfunding is a way for people to fund their ideas through the power of an online crowd, also known as ‘backers’.  As an Entrepreneur,  Chris saw the power of crowdfunding to help entrepreneurs like himself so he created LaunchGood: a global muslim platform built to leverag...

Amanie Mheisen is the creative behind Not Your Basic Batch in Canton, Michigan. If you are looking for awesome pastries, Amanie has everything you're looking for. She has mouth watering custom pastries you can’t get in your local supermarket.  In this episode, we dive deep into how Not Your Basic Batch was started, using social media to grow your business, the impact of collaborations, and mu...

Sifu Harun Raja, owner and lead instructor of Raja Martial Arts joins the podcast to discuss branding a martial arts academy.  Sifu Raja has been in the business of teaching people martial arts for over 12 years and he has seen ups and downs. In this episode, we dive deep into his story, pivoting during covid when gyms were shut down, attracting and retaining talented instructors, and much more. I...

Peter George joins the show to discuss effective communication. Peter is a public speaking coach and trainer, he specializes in helping executives, attorneys, entrepreneurs, and professional speakers be calm, confident, and credible® every time they speak in public — whether they’re presenting in meetings, appearing in court, or speaking on stage.  Throughout his childhood, Peter dealt with a lisp...

Mahir Huq joins the show to discuss the branding of board games. Mahir recently got his hands on a new board game called Machinate and in this episode we get into how this new board game is looking to shake things up in a market dominated by conglomerates.  We dive deep into the resurgence of board games, building a community, the structure of the board game industry, trading cards, NFTs, and much...

Adam Sinkus is the managing director of my roofing SEO, which is a company that works with home services business on building out their digital strategy and enabling them to be found where their customers are looking for them. Adam is also host of the winning tactics podcast where he is dedicated to providing actionable insights to small and midsize business owners from the experts that are using...

Zar Syed is the owner of Mechanic one, an automotive repair shop in Canton, Michigan. Although automotive repair is not usually associated with good branding, Zar has made a conscious effort to change this perception, and the results show. Mechanic One has been featured in Ratchet and Wrench, a leading magazine that covers the best in Automotive Repair and has been selected four years in a row for...

Zar Syed is the owner of Mechanic one, an automotive repair shop in Canton, Michigan. Although automotive repair is not usually associated with good branding, Zar has made a conscious effort to change this perception, and the results show. Mechanic One has been featured in Ratchet and Wrench, a leading magazine that covers the best in Automotive Repair and has been selected four years in a row for...

J.D. Power ran a survey seeing how much car customers enjoy their cars and Dodge tied with Porsche as the most appealing brand. Yasser joins the show to discuss what is driving this appeal.  Article being discussed: https://www.freep.com/story/money/cars/2021/09/15/dodge-porsche-most-appealing-jd-power/8340108002/  Key Takeaways:  1. Stop focusing on stat sheet comparisons 2. Think through all the...

Atiq Warraich, Web Program Director at the Department of Energy joins the podcast to discuss website content management. Atiq has been in the web space his entire career and has helped small one person businesses all the way to giant organizations develop their web presence. In this episode we dive into some of the best practices he's learned through his years of experience on understanding w...