Brandfathers

The CMO job became impossible this year. AI killed the work. Search killed the funnel. And the best marketers are now saying no to million-dollar offers. 00:00 World Cup buzz, MIA 02:45 The anti-AI vibe shift 06:00 The corporate execution gap 10:00 Saucony's bot-defense playbook 13:40 Salomon's tiny car + Bima's van 16:30 Why Messi can't sell a drink 27:00 The brutal CPG launch mat...

Nike's "walkers tolerated" ad broke aspirational marketing. Hoodie brand CMFRT is doing $1B with 10,000 creators on retainer. And if your content's flopping it's not the algorithm, your content just sucks. Inside the new marketing playbook: 0:00 — Intro 0:18 — Live from Dallas 5:00 — Ideal home size + the Gen Z myth 7:00 — Nike's "walkers tolerated" ad 10:30 — N...

Mercedes shipped 600 cars to Augusta, Phoebe Gates offered a creator $400 for a brand deal, and we speed-rated every Coachella billboard. Plus... is marketing being rebranded so men can do it? 0:00 Masters marketing & brand activations 14:30 Marketing is being masculinized 22:03 Phoebe Gates' influencer lowball 31:22 Threads, algorithms & creator complaining 37:46 RFK launches a podcas...

OpenAI just bought TBPN for a reported $200–300M — and almost everyone is misreading why. The Brandfathers break down what the deal actually means for new media, why 800 live viewers can outvalue 2 million, and the monetization model creators are sleeping on. Plus: the NYT called a GLP-1 dropshipper an "AI-built business," and Nike just hit an 11-year stock low. 0:00 Intro 0:30 TBPN acqu...

This week we break down why creators have replaced the entire PR industry — from Jordan's YouTube golf tour launch that outperformed traditional press, to Alex Earle building 500K followers before dropping a single product, to the programmatic ad fraud no one's talking about. 0:00 - PR is dead 0:40 - Edelman panel recap 3:07 - YouTube golf tour launch 7:00 - The embargo rant 10:56 - Shopif...

Paul Graham finally admitted what marketers have known for years: we're in the Age of Brand. We break down why the founding marketer is now worth more than the engineer, why McDonald's CEO went viral for all the wrong reasons, why the Staples Baddie won't last 30 days, and the employee creator playbook no one's talking about. If you're a creative strategist, your worth has neve...

We walked past an agency activation in Venice that no one was using. That kicked off a full conversation about why agencies keep selling ideas that die on arrival. Plus: the internet lost its mind over a hockey photo, designers are spiraling, and we explain why you should go news sober immediately. 0:00 Intro 2:02 Storytelling Hooks That Work 5:48 H&R Block's $500K Green Screen 9:39 Vayner...

From the Frida Baby packaging crisis to the billion-dollar business of brand licensing this episode covers it all. We brought on Steve Starobinsky, Head of Partnerships at Pudgy Penguins and 25-year licensing veteran, to break down how licensing deals actually work: the royalties, the minimum guarantees, the 18-month calendars, and why most brands get into it too early. Plus, the Eileen Gu debate,...

This week the fathers talk all things sports marketing, specifically who is getting the attention of the youth now and how they're doing it. 0:00 Intro 3:56 Today's Lineup 4:23 Waste Management Open 8:01 All-Star Game Is Broken 11:15 200 Creators, One Weekend 15:47 Sports Lost the Kids 16:49 Ja Morant vs Ant Edwards 19:39 World Cup Is Coming 20:03 Super Bowl Ads Flopped 24:57 Creator Exclu...

This week the Father discuss marketing funnels and how you can tactically apply them to any business. 0:00 Intro1:40 Paid ads strategy5:25 Meta ads basic setup structure9:25 Common mistakes13:30 Other strategies18:25 Applying to other business types20:55 OutroAs always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trust...

This week the Fathers discuss how to get interesting marketing approved by big/old fashioned companies and bosses. 00:00 Introduction and Context 02:40 Understanding Influencer Marketing Approval 05:29 Measuring ROI in Influencer Marketing 08:32 Navigating Marketing Budgets and Approvals 11:20 Challenges in Social Media Marketing 14:18 Fringe Marketing Strategies 17:08 Structuring Communication fo...

This week the Fathers talk new Technology, Super Bowl ads and Current Events. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

This week The Fathers returned discussing the latest AI Strategies Top Brands and Marketers are using in 2026 and how you can apply them to your own business/life/ Intro 0:00 Nike x Maduro 0:40 Equinox AI New Year Campaign 2:14 Custom GPTs for Personal Use 13:30 Secret AI Marketing Strategies 25:00 Current State of NIL 37:25 Gen Alpha Insights 46:23 As always, thanks for watching. Let us know your...

This week the fathers broke down running conferences, marketing trends and bantered about some recent events. Intro 0:00 Biggest running conference of the year 0:42 2025 Marketing Trends 7:28 Spotify Wrapped 27:58 Ronaldo x Perplexity 31:54 Photo/Video AI Model overload 34:14 As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns fr...

This week Oren and Jordan talk marketing for boring businesses and how unsexy industries are perfect for blowing up on social media. Intro 0:00 Regional/New business marketing 1:15 Boring business marketing 24:00 Future of work and income for marketers 39:24 As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most truste...

This week the Fathers talk about a handful of people and brands getting attention online. Intro 0:00 Political banter 1:43 Internet Invitational 15:00 Google Pomelli 27:17 Board/NEO 36:50 Future of algorithms 42:30 As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@S...

This week the Fathers talk modern marketing and how to stay ahead of the 8-ball. What is changing and how to take advantage of it. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬ Sub to our Newsletter: ⁠https://www. Brandfath...

Check out Particl: https://www.particl.com/reports/content/bfcm-2025?utm_source=IG%2FTT&utm_medium=Video&utm_campaign=Jordan This week the fathers discuss virality, showcasing examples from Ramp, Skims and Jaxson Dart. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmee...

This week the fathers talk Lululemon's decline and it's founders crash out as well as a handful of rebrands from Domino's, Crocs and the City of Austin. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬ Sub to our N...

This week the fathers break down the AI marketing war, Cracker Barrels re-rebrand, Ryder Cup merch strategy and more. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬ Sub to our Newsletter: ⁠https://www. Brandfathers.org

This week the Brandfathers discuss the secrets behind conferences, AI marketing, Nike changing it's slogan and more. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬ Sub to our Newsletter: ⁠https://www. Brandfathers.org

This week we interviewed Ryan Duey, Co-Founder and Co-CEO of Plunge. He tells the story of how it started in a garage during covid and exposes the strategies that got them to a $100 Million/ year company. Intro 0:00 Backstory 0:43 Brand Naming 8:30 Influencer Marketing 11:10 Scaling 17:55 Evolving 25:25 Extra Marketing Strats 35:39 Outro 37:07 As always, thanks for watching. Let us know your feedb...

This week the fathers are back with a classic marketing round up. Listen to them discuss: Intro 0:00 Cracker Barrel/Red Lobster 01:55 Kelce x AE 10:30 Cailtin Clark 27:10 US Gov Design 31:54 Naomi Osaka 42:50 Beats 43:50 AI Extras 50:45 And as always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the g...

This week the fathers return with some current events as well as a deep dive from Ashwinn on how he is leveraging AI to super charge his marketing. A must watch for any brand founder/marketer. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@Jo...

Work with Zain: https://zainith.agency/?utm_source=tiktoktuesday&utm_medium=email&utm_campaign=819 Influencer gifting tool: https://www.influencergiftform.com/ This week Father Ashwinn sat down with TikTok Shop expert Zain Ali to breakdown how the platform works and the best strategies for it. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfilter...