Brandfathers LLC
Brandfathers
Your weekly dose of marketing insights from Jordan Rogers, Oren John, and Ashwinn Krishnaswamy.
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Episodes
The psychology of advertising in 2025 14.08.2025 52:26
BRANDFATHERS JOB BOARD: https://jobs.brandfathers.org/ This week the Fathers talk viral campaigns. This includes everything from Polaroid billboards to Timothee Chalamet x Cash App and American Eagle x Sydney Sweeney. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld...
Sports marketing is changing (here’s what’s next) 01.08.2025 54:54
BRANDFATHERS JOB BOARD: https://jobs.brandfathers.org/ This week The Fathers get into the sports marketing world and talk everything from Caitlin Clark to failing running startups. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers26...
ChatGPT is destroying your personal brand 22.07.2025 57:10
BRANDFATHERS JOB BOARD: https://jobs.brandfathers.org/ This week The Fathers talk how ChatGPT and AI Slop content is destroying your brand. Learn what to do and, more importantly, what not to do. They also touch on recent marketing phenomenons and banter per usual. --------- As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns fro...
How to get your brand into retail stores (full playbook) 01.07.2025 1:00:48
You can get the free retail report here: https://brandfathers.org/retail-101 This week the fathers sat down with Nicole from PLTFRM for a special episode. Over the course of an hour she broke down retail strategies used by brands like Feastables, Bloom, Armra, Mountain Valley & others as well as strategy + insight on how to get your own brand into retail and win. PLTFRM: https://www.onepltfrm....
Cannes 2025 Winners & Losers 24.06.2025 49:44
Ashwinn & Oren recap a week in France at Cannes Lions, while Jordan asks the important questions. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www. Brandfathers.org PLTFRM: https://www.on...
How He Turned a Baseball Side Hustle Into a $100M Brand 18.06.2025 56:59
This week the Fathers sat down with Bill Rom, Co-Founder of Baseball Lifestyle 101. We talk everything from starting out in a basement with 5,000 followers to doing $1 million in a single day. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @Jo...
8 marketing strategies to scale your brand in 2025 04.06.2025 55:30
The Brandfathers cover the hottest marketing campaigns in May. Intro (00:29)The Enhanced Games (03:36)Spectacle Content (06:09)David Bars (09:07)BPN Endurance Race (15:36)All-American Rejects (18:54)Kai Cenat Streamer University (27:07)Leveraging Creatives in Different Spaces (31:44)Waterboy (37:32)Steve Madden (43:56)Burger King & FIFA (49:04)Jaguar, Caitlin Clark, Outro (53:22)As always, tha...
Reviewing your brands (this gets ugly) 20.05.2025 44:29
This week we asked our followers to submit their brands/companies for live critique. Nexa Tax (02:42) Coolhand Movers (10:39) GolfRoots (20:32) IncrediWear (24:39) Armra (32:16) GoatLane (33:44) OtterDev (38:24) Abby Muir (42:06) As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @oren...
How to do marketing in real life 13.05.2025 46:57
This week the Fathers talk retail attractions and how companies can drive in person foot traffic through design. Oren’s trip to China (00:48) Louvre in China (01:53) Onyx Coffee (10:15) Awan (11:16) Glossier (12:43) Operationalizing Influence (22:16) CRWD (34:23) On The House (36:31) This week’s trends (39:41) PLTFRM (45:39) As always, thanks for watching. Let us know your feedback in the comments...
The Art of Looking Expensive (When You’re Really Not) 06.05.2025 45:58
This week the Fathers talked luxury social media and how people & brands can still compete in the TikTok world with high production content. Wisdom Kaye (03:10) Montes Sauce (10:51) Sult (15:58) Ocean and San (20:12) Bad Hambres (24:38) Nike (29:45) IWC Watches (33:49) MoSpoke (37:12) As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing...
The Anti-DTC Brand: How Marcus Milione built a cult following by documenting, not marketing 29.04.2025 1:04:30
Minted New York founder, Marcus Milione, joins the Brandfathers to discuss his rise to fame and building a company. Intro (01:20) Early Content Growth (08:34) Building in Public (19:53) YouTube Strategy Insights (26:17) Minted Pop-Ups Impact (36:14) Expanding Product Lines (46:42) Running, Training, Mindset (54:32) As always, thanks for watching. Let us know your feedback in the comments. Subscrib...
How Tom Brady turned his face into millions $$$ 22.04.2025 49:09
This week the Fathers talked celebrities and how they're leveraging their fame and faces into millions outside of their main careers. Viral Chocolate Collab (00:34) Jimmy Fallon’s Show Audition (04:41) Tom Brady x Delta (15:46) New Era Chief Officers (20:37) Creators vs Celebs (27:00) Influencer FTC Lawsuit (35:23) China Tariff Impact (40:55) As always, thanks for watching. Let us know your feedba...
How to unlock your marketing genius 17.04.2025 58:38
This week, The Fathers talk how less can be more, how to work with content creators, Coachella activations and the importance of visual hooks. Intro (00:22) The Masters (How less can be more) (01:30) How to work with content creators (21:31) High-Impact, Low-Cost Activations (39:58) Importance of visual hooks (47:13) Nothing Is Original (51:37) Outro (57:22) As always, thanks for watching. Let us...
The underground marketing playbook 08.04.2025 49:43
This week the Fathers share the underground marketing tactics celebrities are using to buy millions of views. Multi-account Strategy (01:05) Outsourcing to creators (17:11) Shifts in Influence (20:11) Clipping (20:50) Andrew Tate’s Rise (21:36) Clipping Economy (25:33) WHOP Platform (27:18) Brand Play (31:07) Athlete Use (33:41) YouTube Shift (36:34) Retail Strategy (39:59) Weekly Trends (43:23) A...
How to use AI in Marketing (don’t make these mistakes) 02.04.2025 42:42
PLTFRM: https://www.onepltfrm.com/Sub to our Newsletter: https://www. BrandFathers.orgThis week, we dive into the world of AI marketing—what brands are getting wrong with ChatGPT ads and which tools you should be steering clear of versus diving into. We also break down Saratoga Water’s unexpected viral moment and how the brand can turn views into meaningful $$ impact. Subscribe for unfiltered mark...
The Truth About Sports Marketing 27.03.2025 1:02:16
This episode is brought to you by PLTFRM: https://www.onepltfrm.com/ The Brand Fathers go beyond the brackets and teach you about the Billion Dollar College basketball business, NIL, the future of Sports Creators, Collaborations with Sports Brands like Stone Island X Under Armour's Curry Brand, How Nigel Sylvester has maintained relevance with the Jordan Brand and more of the latest campaigns...
20 years of brutally honest brand building advice in 47 minutes 20.03.2025 53:27
This week the Fathers breakdown 5 myths of building a brand and how to avoid headaches, errors and problems from day 1. Intro 0:00 Quit your day job 2:22 You’ll get rich quick 5:45 Build it and they will come 9:15 Market like the big brands 13:55 Investing in PR and Flashy launches 18:40 You need a full time team 29:32 Do it all yourself 32:30 Scale happens quickly 36:18 If you do X and Y you’ll...
What to know before hiring (or building) an agency 11.03.2025 55:57
PLTFRM: https://www.onepltfrm.com/ Sub to our Newsletter: https://www. BrandFathers.org This week the Fathers talk viral spec ads, Sweetgreen, Orka, SKIMS, David's Bridal & more. Intro 0:00 Ashwinn's Hoka Spec Ad 2:30 Sweetgreen 9:38 David's Bridal 14:10 SKIMS 19:27 Orka 21:40 Future of Agencies 29:30 Outro 54:45 As always, thanks for watching. Let us know your feedback in the comm...
How brands can master social media (real life playbook) 04.03.2025 1:07:38
PLTFRM: https://www.onepltfrm.com/ Sub to our Newsletter: https://www. BrandFathers.org This week the Fathers breakdown what it takes to be successful on social media as a marketer plus your weekly coverage of the seemingly endless CPG Soda wars & more. Intro 0:00 Marketing confessional 00:55 How to grow on social media 9:13 Perfect Bar x Jason Mraz 41:55 Luka Doncic x Jordan Brand 49:55 Simp...
How to create a standout design portfolio 25.02.2025 1:05:26
PLTFRM: https://www.onepltfrm.com/ Sub to our Newsletter: https://www. BrandFathers.org The Brandfathers review portfolios from a variety of established designers in search of who will give them their new look, plus some big news in the women's apparel and energy drink spaces. Intro 0:00 Portfolio Reviews 1:13 PLTFRM 40:49 NikeSKIMS 42:29 Celsius acquires Alani Nu 53:20 Outro 1:04:50 As always, th...
How to get people to care about your brand 18.02.2025 48:00
PLTFRM: https://www.onepltfrm.com/ Sub to our Newsletter: BrandFathers.org The BrandFathers are back covering this week's latest in marketing and branding. Tune in for takes on current events and strategies used to outshine Super Bowl ads for free, and maybe even share a laugh or two along the way. Intro 0:00 Fathers Valentines Day Banter 0:40 Nike Stealth Gifting 4:53 SGA Signature Release 5:47...
Marketers react to INSANE Super Bowl ads 10.02.2025 54:49
Learn about PLTFRM: https://www.onepltfrm.com/ Subscribe to the BrandFathers Newsletter: https://brandfathers.org/ The BrandFathers tear apart the 2025 Super Bowl ads for better or for worse. Watch as they discuss multi-million dollar marketing sins committed by your favorite brand, celebrities and agencies. Intro 0:00 Carl's Jr 0:42 Hexclad 6:00 Ramp 11:40 UberEats 14:43 Disney+ 20:14 Hellmans 23...
The art of marketing 05.02.2025 44:06
Learn about PLTFRM: https://www.onepltfrm.com/ Subscribe to the BrandFathers Newsletter: https://brandfathers.org/ In this episode the Fathers take a break from dissecting weekly marketing campaigns to break down the bigger picture—how great marketing strategies come together. In 45 minutes, they cover the fundamentals of marketing, strategy, execution & more. Intro 0:00 Getting attention 1:30...
A frank conversation about dishonest marketing 29.01.2025 1:07:29
Learn about PLTFRM: https://www.onepltfrm.com/ In this episode The BrandFathers explore the world of dark advertising, European megastars, AI renaissance and much more. 0:00 Intro 2:10 The Fathers confess about a marketing disaster class 10:30 How lying in your ads can make you millions 20:00 The $87m/year man joins Ferrari 26:12 PLTFRM’s transcendent offerings 27:00 Progresso gets quirky with…sou...
Marketing Stunts Are Back (but that doesn't mean they're good) 22.01.2025 46:58
Learn about PLTFRM: https://www.onepltfrm.com/ In this episode, the BrandFathers break down campaigns from the world’s biggest brands and celebrities, discussing what’s really going on behind the scenes. 0:00 Intro 1:08 Severance locks it’s actors in a glass cage in the middle of Grand Central 9:03 Bad Bunny shuts down the NYC subway…in disguise? 13:29 Coors drops the ball with a typo in multi-mil...
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