Tom Guarriello & Mark Kingsley

BrandBox

Business EN ↓ 56 episodes

A (playful and thoughtful) podcast on the strategies and effects of brands.

Author

Tom Guarriello & Mark Kingsley

Episodes

Ep. 6 - Standards 09.08.2020 45:28

Ep. 6 - Standards Brand standards in a dynamic world. Show Notes Don Pullen Tone Cluster Example Leonard Bernstein Videos Standards.site The NASA "Worm" McWhorter Trader Joe's article Trader Joe's response to criticism Alfred Hitchcock on improvisation Personal Identity/Brand Identity Milgram Experiment Stanford Prison Experiment Patty Hearst Symbionese Liberation Army Kidnapping Jürgen Habermas H...

Ep. 5 - Runaway American Dream 30.07.2020 44:10

Ep. 5 - Runaway American Dream Tracing the American myths of open space, freedom, and control. Show Notes Polaris Slingshot Revel Mopeds Mad Max Cannonball Run (NOT the film!) El Dorado and Utopia Arthur Guiterman - Poem "Daniel Boone" "They Live By Night" Freud's Personality Theory "Manifest Destiny" YouGov Flat Earth Survey Atlantic Magazine - Cognitive Dissonance article Leon Festinger on Cogni...

Ep. 4 - Sashiko 24.07.2020 40:50

What the traditional Japanese practice of "shashiko" reveals about our relationship to products and time. Show Notes Aeon Psyche essay : "Could the art of 'sashiko' help to mend our frayed world?" Erving Goffman - The Presentation of Self in Everyday Life Kinsugi : Repairing broken ceramics in visible ways Alan Watts Lecture - Uncarved Block, Unbleached Silk Charlie Chaplin : "The Tramp" King Arth...

Ep. 3 - Be Here Now 17.07.2020 38:32

Ep. 3 - Be Here Now Show Notes Thoughts on time, gravity and space in COVID-era presentations. Apple World Wide Developers Conference Video WWDC Intro Images Steve Jobs Introduces First iPhone Closer Animoji view Steve Jobs Theater entrance Microsoft Build Conference Video Apple Racial Equity and Justice Initiative Walter Benjamin's Essay: The Work of Art in the Age of Mechanical Reproduction Lumi...

Ep. 2 - Plywood 10.07.2020 40:10

Show Notes Tom and Mark discuss how brands have responded to recent social protests in response to the murder of George Floyd and Black Lives Matter demonstrations. Shantell Martin. Shantell Martin on Instagram. Shantell Martin's response to McCann. Hathaway Shirt advertising. Please subscribe and review The BrandBox on Apple Podcasts .

Ep. 1 - Welcome To BrandBox 08.07.2020 28:07

The BrandBox - Ep. 1 - Introductions Show Notes Kendall Jenner for Pepsi Walter Landor Wikipedia page Hank Mobley - A Caddy For Daddy SVA Master's In Branding program Mikel Rouse Dr. Tom Guarriello Mark Kingsley