Tom Guarriello & Mark Kingsley
BrandBox
A (playful and thoughtful) podcast on the strategies and effects of brands.
Author
Tom Guarriello & Mark Kingsley
Category
Podcast website
Latest episode
Mar 11, 2026
Where to listen?
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Episodes
Ep. 31 - OK Pop 11.01.2022 51:46
Episode 31 - OK Pop Show Notes Melinda, Mark, and Tom discuss the growing influence of Korean culture in today's world. K Pop Wikipedia article New Yorker K Pop video Psy "Gangnam Style" video "Korean Wave" Wikipedia article Chinese "masculinity crisis" Korean feminism backlash New Yorker "Instagram face" article "Boyfriend/Girlfriend Bars" in Japan Mark Fisher: Luxury jetset capitalism "Airspace"...
Ep. 30 - The Meta Mall 17.11.2021 52:06
Episode 30 - The Meta Mall Show Notes Season 2 debuts with a discussion of some implications of Meta's metaverse announcement. Mark's article: "Don't Be Distracted By Facebook Going Meta" Dazzle ships Facebook's Metaverse Announcement Video Microsoft's Metaverse Announcement Video Beat Saber Ben Thompson's Stratechery interview with Mark Zuckerberg Send your ideas to hello@brandbox.show Apply to S...
Ep. 29 - Pick-A-Doodle 23.06.2021 48:46
Episode 29 - Pick-A-Doodle Show Notes Lessons from David Hockney's "worst" work. Introduction David Hockney's Piccadilly Circus Underground Logo Original London Underground rondelle Man Ray interpretation Hockney's new version Public responses Peter Saville iZod Alligator redesign Hockney signs in underground station Young British Artists collection by Charles Saatchi Jackson Pollock Walter Benjam...
Ep. 28 - No Kidding 02.06.2021 49:34
Episode 28 - No Kidding Show Notes How will falling birthrates in the West and China change the world? New York Times: New China Three Child Policy CIA World Population Website PEW Research Center Fertility Website Deborah Adler medication bottle design project Brian Eno article CIA Immigration Data Rachel Chrastil - How to Be Childless BrandBox Live Show Note Discussions on Clubhouse Send your id...
Ep. 27 - Repairing For The Future 12.05.2021 54:24
Episode 27 - Repairing For The Future Show Notes It's "infrastructure week" here on BrandBox! American Jobs Plan 1975 Icelandic Women's Day Off Balloon Frame Construction Belt and Road Initiative BrandBox Episode: Voting for Voting Villa Savoye Jane Jacobs BrandBox Live Show Note Discussions on Clubhouse Send your ideas to hello@brandbox.show Apply to SVA Masters in Branding Program Please subscri...
Ep. 26 - Voting For Voting 19.04.2021 56:17
Episode 26 - Voting For Voting Show Notes Should brands stand for democracy? New York Times Ad Signed By Corporate Executives and Notable Individuals Anglo-Saxon Wikipedia article Two-thirds of Republicans say 2020 election was invalid Golden Globe Awards Walter Benjamin - "The Work of Art in the Age of Technological Reproduction" "America First Caucus" statements Corporate donations to Congress M...
Ep. 25 - Everyone Gets An Award 22.03.2021 50:48
Episode 25 - Everyone Gets An Award Show Notes Why do we need awards? Grammy Awards Oscar Awards Cannes Lion Awards Golden Globe Awards Food Network Tournament of Champions Foucault on Normalization Mashable on Film Color Palettes Roman Krznaric - Empathy Museum Nomadland on Hulu BrandBox Live Show Note Discussions on Clubhouse Send your ideas to hello@brandbox.show Apply to SVA Masters in Brandin...
Ep. 24 - A Firm Goodbye 14.03.2021 51:48
Episode 24 - A Firm Goodbye Show Notes Melinda Welch joins for reactions to the royal exit interview. Oprah Interviews Meghan Markle and Prince Harry Habermas and the "public sphere" "The bends" Sianne Ngai - "Our Aesthetic Categories" BrandBox Live Show Note Discussions on Clubhouse Send your ideas to hello@brandbox.show Apply to SVA Masters in Branding Program Please subscribe and review BrandBo...
Ep. 23 - NFTs? WTF? LOL! 07.03.2021 52:28
Episode 23 - NFTs? WTF? LOL! Show Notes How real are my sneakers? Non Fungible Token or NFT Christie's Beeple Auction Beeple's 2020 NFTs Grimes NFT Kings of Leon NFT release NBA NFTs Nike Cryptokicks Lawrence Weiner 1968 Verification on Blockchains Bitcoins The Silk Road Fiat currency Chinese Cryptocurrency Epic Games CEO Tim Sweeney Digital footwear for avatars Hearthstone Hong Kong Controversy D...
Ep. 22 - Jump Cut 18.02.2021 49:40
Episode 22 - Jump Cuts Show Notes What the impeachment videos teach us about brands. Second Trump Impeachment Prosecution Video Second Trump Impeachment Defense Video "Continuity editing" Montage examples: "The Thomas Crown Affair" "Grand Prix" Jean-Luc Goddard, "King Lear" Walter Benjamin: "The Work of Art In The Age of Mechanical Reproduction" Eugène Atget photographs LIFE Magazine LIFE Magazine...
Ep. 21 - Fit For Use 06.02.2021 56:38
Episode 21 - Fit For Use Show Notes If people can fit in, can they also fit out? Wikipedia entry, "survival of the fittest" William H. Whyte, "The Organization Man" IBM Culture Houston pathologist/knife maker Bernie Sanders mittens, Vermont Teddy Bear Company Jean-Paul Sartre, "Being and Nothingness" Bad Faith BrandBox Live Show Note Discussions on Clubhouse Send your ideas to hello@brandbox.show...
Ep. 20 - Away 31.01.2021 53:24
Episode 20 - Away Show Notes Cartesian geometry and modern thinking. WSJ Article: Maersk Ship Loses 750 Shipping Containers Overboard in Pacific Ocean Network Express loses nearly 2000 boxes at sea Intermodal transport system Descartes creates co-ordinate system Calculus Steven Holl Architects Rectangular Surveying System Manhattan grid plan Evolution of building construction Augustine Taylor and...
Ep. 19 - Promises, Promises 25.01.2021 55:56
Episode 19 - Promises, Promises Show Notes It's judgment time for the political and brand promises of the last several years. January 6, 2021 Capitol Insurrection "Phase change" Sturgeon's Law Jamie Dimond: Time for corporations to end all political contributions McKinsey: Rethinking the future of American capitalism Amanda Gorman - "The Hill We Climb" Send your ideas to hello@brandbox.show Please...
Ep. 18 - Teamz 23.12.2020 59:34
Episode 18 - Teamz Show Notes New metaphors for working together. "Team of Rivals" by Doris Kearns Goodwin Brian Eno on importance of the sense of humor Sturgeon's Law Paul Meyers Kids In The Hall book, subtitle: One Dumb Guy Paul Graham, "Earnestness" Send your ideas to hello@brandbox.show Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.sh...
Ep. 17 - Emotional Rescue 06.12.2020 51:36
Episode 17 - Emotional Rescue Show Notes The political realm of emotions. Hans Selye on stress Cognitive dissonance Sianne Ngai - "stuplimity" "The Cute" "The Zany" and "The Interesting" Paul Ekman Ekman's Six Primary Emotions Scott McCloud's Drawings of Emotions "Inside Out" Film "Inside Out" Director Pete Docter on Fresh Air "Joe Pera Talks With You" - Fall Drive episode John Cage Berardi's "sem...
Ep. 16 - We Need To Talk About Donald 17.11.2020 54:58
Episode 16 - We Need To Talk About Donald Show Notes What made us think Trump was a master brand builder? Sem Devillart McLuhan on Hot and Cool Media and Brands Milton Glaser Designer of Trump Vodka Branding Fran Leibowitz quote "Civilization and its Discontents" "A Brief History of Fascist Lies" Finkelstein "Caste" Isabel Wilkerson Jean-Francois Lyotard Eschatology "Apres moi, le déluge" Gottlob...
Ep. 15 - Responsible Citizens 31.10.2020 49:58
Episode 15 - Responsible Citizens Show Notes Why does it feel strange when brands speak ethically? Uber Mural IBM's Thomas Watson Jr.: "Good design is good business" Uncanny valley Susan Sontag "Against Interpretation" Yasujiro Ozu Filmmaker Big Bird Carroll Spinney, Big Bird puppeteer Hans Vaihinger philosophy of "as if" Hegel and dialectical logic "Citizen Verizon" platform Lyft voter initiative...
Ep. 14 - Flagging Attention 26.10.2020 47:50
Episode 14 - Flagging Attention Show Notes Flags in a fractured world. Trump Pence Flag Trump 2020 No More Bullshit flag Biden Harris flag Flags of the Confederate States of America History of Flags - 3,000 BCE Semiotics The "symbol" Religious symbols as elements of cognitive apparatus Roman Jakobson The "metonym" The flag of Maryland The United Kingdom's flag Early flags in China The Jolly Roger...
Ep. 13 - Cargo Cult 17.10.2020 50:30
Episode 13 - Cargo Cult Show Notes The ritualized practice of sympathetic magic in agencies and economics. Cargo Cults Sympathetic Magic Growth and GDP Externalities in production Will McDonough 2005 TED Talk Philosopher Georges Bataille HBR Article: GDP Is Not A Measure of Human Well-Being Origins of GDP as economic indicator "Ad Astra" Film Greta Thunberg at UN Climate Action Summit : "we are at...
Ep. 12 - Rituals 11.10.2020 47:22
Episode 12 - Rituals Show Notes The role and functions of ritual in life and brands. Religious affiliation identification Kathleen McKee SoulCycle Baltimore Catechism Michel Foucault, "The Archaeology of Knowledge" Transubstantiation and Consubstantiation Imprimatur Cargo Cults "The Thing" by Martin Heidegger Please subscribe and review The BrandBox on Apple Podcasts and consider hitting the Donat...
Ep. 11 - QAnon: Brand Audit 02.10.2020 49:28
Episode 11 - QAnon: Brand Audit Show Notes The origins and properties of an influential political force. QAnon Wikipedia Page Google Trends, Searches for QAnon VP Pence With Sheriffs Wearing QAnon Patch Origin of the Twitter Hashtag Illuminati and Lizard People The Crusades Claude Levi-Strauss "The Raw and The Cooked" Walter Benjamin on Kitsch Michael Flynn QAnon video Origin of word, "kitsch" Ple...
Ep. 10 - A Sound Persona 16.09.2020 44:50
Episode 10 - A Sound Persona Show Notes Exploring sound in brands and culture. Alex Friedman - Comedian satirizes commercials on Twitter " Vlog Brothers " The Persona Judith Butler - "Gender Trouble" Egosyntonic and Egodystonic Neu! - "Hallogallo" "Comedians in Cars Getting Coffee" - 1949 Porsche Jay Leno episode "Noise: The Political Economy of Music" by Jacques Attali "If You Talked To People Th...
Ep. 9 - Meritocracy? 05.09.2020 51:00
Ep. 9 - Meritocracy? Show Notes As the world struggles with inequality, how do we re-think the meaning of "merit"? Isabel Wilkerson - "Caste: The Origin of Our Discontents" Michael Sandel - "The Tyranny of Merit" Polls: Is America headed in the right direction? On the right track? 27% say "yes" Robert Putnam - "Bowling Alone" Michael Young - "The Rise of the Meritocracy," origin of term "meritocra...
Ep. 8 - Vinyl/Virtual 22.08.2020 42:02
Ep. 8 - Vinyl/Virtual Show Notes Cleverness, clothes, and fashion. Independent Article on £500 "Digital Shirt" Fast Company Article: "Who's Wearing Vinyl Pants In Quarantine?" Tribute brand virtual fashion line Joseph Kosuth MOMA Piece: "Art As Idea As Idea" Banksy $1.4 Million Painting Shredding $120,000 Duct Taped Banana Roland Barthes - "The Fashion System" - From clothes to fashion "The Empero...
Ep. 7 - PlayTime 14.08.2020 43:48
Ep. 7 - PlayTime Play is a primary condition for culture and creativity, and key to personal development and well-being. So why is it overlooked by brands? Show Notes Sturgis Motorcycle Rally Roger Caillois Model of Games Csikszentmihalyi Flow Model Donald Winnicott "The Last Dance" Michael Jordan Documentary on Netflix Johan Huizinga - "Homo Ludens" Iambic Pentameter Sturgis Spitting Contest How...
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