Brand Your Practice Podcast

Getting paid by insurance doesn't have to be confusing or frustrating. In this episode of the Brand Your Practice Podcast, I'm joined by Jeremy Zug, co-founder of Practice Solutions, to break down how private practice therapists can successfully navigate the world of insurance reimbursement.  From understanding insurance networks to improving your billing process, Jeremy shares actionable insights...

Welcome to the final episode of our six-part series on the Brand Your Practice podcast! In this episode, Chris and I dive deep into the world of client retention and long-term value, focusing on how to expand your therapy practice beyond the traditional one-to-one model. Join us as we explore the growing trend of intensives, group therapy, and online courses, and how these offerings can not only i...

Welcome to the brand your practice podcast and webinar series on “From Clicks To Clients.” I’m Brent Stutzman and today we are combining part 4 and 5 of this series because they are roughly the same topics. And those topics are about closing client leads and turning them into paying clients. We’ll be touching on how to use automations (many which are available inside TheraSaaS CRM), but also how a...

In this episode, we dive into the crucial topic of website optimization with Chris from Moonraker.ai. This is Part 3 of an extensive 6-part series on marketing strategies tailored for private practices. Join us as we explore how to enhance your website to book more consultations. Chris shares proven strategies to communicate your unique value, build trust with potential clients, and convert site v...

In this episode, I'm joined by Christy Pennison and Steph Korpel, the founders of The Practice CoLab. Together, they explore the transformative power of community in combating isolation and overwhelm for private practice owners. Join us as we dive into: - The origin story of The Practice CoLab and how Christy and Steph turned their collaboration into a thriving business model. - The common challen...

In this session, me and Chris Morin from Moonraker. AI dive deep into: ✅How to attract high-quality leads who are the perfect fit for your practice ✅The best traffic sources for therapists and private practice owners ✅Proven strategies to optimize your marketing efforts for maximum impact This masterclass series is specifically designed to give you actionable insights to scale your practice wit...

As a practice owner, you’re not just selling services—you’re building trust and connection. And the best way to do that? Storytelling. In this episode, we dive into why stories make your marketing more powerful, how to weave them into your messaging without feeling forced, and where to find compelling stories that resonate with potential clients.  Whether you’re looking to fill your caseload or gr...

This is the first episode of a six-part series titled "From Clicks to Clients: A Marketing Masterclass for Scaling Your Private Practice". In this series, we dive deep into effective marketing strategies for therapists and wellness providers. In this episode, my cohost Chris Morin discusses the importance of building a strong sales funnel to attract and retain clients. Chris, a former massage ther...

If I was going to start a private practice in 2025, I’d do it like this!  I sit down with Nate Hendrikse, from Navigator Bookkeeping, to talk about how we would launch a private practice, building out our marketing to a niche, financial structures, and operational systems.

Many private practices have a broken intake system which often leads to losing client leads and lower revenue. Learn a step-by-step intake & sales system to convert clicks into clients.  I show you how to map out your intake system, and qualify & close potential clients using a simple 3-step system so you can grow your practice.

In this episode, I sit down with Mike Ensor from Therapy PPC. He introduces a powerful tool designed for therapists: a calculator for therapists that shows them how much it costs to grow their practice and serve more people.  He breaks down how this calculator can help practitioners of all sizes set patient growth goals, manage churn, and effectively allocate ad budgets to maximize practice growth...

Is your website's homepage not converting as you hoped? Learn the secrets behind designing a homepage that converts clicks into clients and is optimized for SEO.

**This is a replay of a previously recorded webinar** Struggling to grow your email list? Here, I peel back the curtain to show how I've grown my client's email lists to several hundred (and sometimes thousands) of email subscribers. I'll reveal all the different lead magnets that have worked and the automation strategy. Ethically steal all my tactics to grow your practice email list! LINKS for Sh...

Brent sits down with Steve Allred, an executive coach at Practice Freedom U, to talk about 5 Principles to Building a High Performance Management Team. Steve helps clinical entrepreneurs break through the barriers to enable growth beyond 7 figures so they can prioritize their time on the most impactful part of their business that brings the freedom, security, passion back into their life. If you’v...

**This is a replay of a previously recorded webinar** If you don’t have a newsletter you’re missing out on a MASSIVE OPPORTUNITY to grow your brand. Email is still alive and it’s the #1 way to build trust with your ideal client and build your brand. Here, I share a simple step-by-step process on how to create, design, and send an email newsletter. LINKS for Show: TheraSaaS.com → Level up your inta...

**This is a replay of a previously recorded webinar** Learn the step-by-step process to build out a sales funnel that attracts your ideal client and positions your business as the #1 trusted private practice in your community. LINKS for Show: FREE Sales Funnel Resources -> Click here! TheraSaaS.com → Level up your intake system. Get more private pay clients → Private Pay Practice Blueprint. Res...

**This is a replay of a previously recorded webinar** As practice owners you are BUSY and you are being pulled in several directions. And sometimes you are being asked to do something you know nothing about and you just need a little nudge to get going in the right direction. So, AI can help be that “nudge” and your personal assistant. LINKS for Show: AI Resources Mentioned in This Episode -> C...

Brent sits down with Alex Heorr, the owner of Optimum Joy Clinical Counseling, a multi-state, group practice that’s based in Chicago, Illinois, to talk about how to create a team culture that retains clinicians and grows your brand. LINKS for Guest Optimum Joy Clinical Counseling Website LINKS for Show: TheraSaaS.com → Level up your intake system. Get more private pay clients → Private Pay Practic...

Brent sits down with Nate Hendrikse, owner of Navigator Bookkeeping, to discuss the three levers of cash flow. LINKS for Guest Navigator Bookkeeping Website LINKS for Show: TheraSaaS.com → Level up your intake system. Get more private pay clients → Private Pay Practice Blueprint. Group Practice Scaling Summit -> Get tickets! Resources 🚀 FREE Private Practice Launch Checklist 📈 FREE Marketing...

Brent sits down with Susan Stutzman, LCPC, RPT-S and owner of Kid Matters Counseling in Hinsdale, IL. They talk about how to build out an internal training system to level up your therapists' clinical skills. LINKS for Guest Kid Matters Counseling Website LINKS for Show: TheraSaaS.com → Level up your intake system. Get more private pay clients → Private Pay Practice Blueprint. Group Practice Scali...

Brent sits down to chat with Dr. Kathleen Kelly, founder of Syrona Counseling Retreats in Winter Springs, Florida. They discuss how to conduct successful intensive counseling retreats. LINKS for Guest Syrona Counseling Website LINKS for Show: TheraSaaS.com → Level up your intake system. Get more private pay clients → Private Pay Practice Blueprint. Group Practice Scaling Summit -> Get tickets!...

Brent sits down with Whitney Owens, licensed professional counselor, group practice owner, and faith-based private practice consultant, to talk about how to brand and market a faith-based practice. LINKS for Guest Freebie: How to Market and Network with Churches FREE Facebook group to help faith-based practice owners LINKS for Show: TheraSaaS.com → Level up your intake system. Get more private pay...

Brent sits down with Uriah Guilford to talk about The 3 Pillars of a Productive Therapist. This episode will help listeners learn how to grow their group practice, while working 10 hours less every week using the Productive Practice System. LINKS for Guest Uriah’s Book! 📔 https://productivetherapist.com/book/ LINKS for Show: TheraSaaS.com → Level up your intake system. Get more private pay client...

Today on the Brand Your Practice Podcast we’re going behind the scenes into Melvin Varghese’s STC Elite Mastermind where therapists gather to build and grow an online course. LINKS for Guest Free Stuff To Build Your Course or Podcast (For Therapists) Online Course Starter Kit Podcasting Workshop Connect With Melvin LinkedIn Partner With Melvin The Healthcasters - A podcasting community for therapi...

Brent interviews Michael Diettrich-Chastain, a leading expert on peak performance in the workplace. In this episode, they discuss ways that group practice owners can expedite learning and connection at scale. Michael shares some practical strategies for fostering a sense of engagement, sustainability, and purpose within work teams, and explains why it's essential for business growth and success. L...