Brand You Personal Branding

Susie Miller is a speaker, coach, and author of the best-selling book Listen, Learn, Love: How to Dramatically Improve Your Relationships in 30 Days or Less. Whether you're looking to improve your relationship with your spouse, navigate difficult conversations at work, or connect on a deeper level with friends and family, Susie's session will help you learn simple, practical, proven techniques for...

The benefits of practicing gratitude are nearly endless. Research by UC Davis psychologist Robert Emmons shows that simply keeping a gratitude journal can increase well-being. A few things I've learned about gratitude: Gratitude is a skill, and skills can be learned. When it comes to gratitude, small is the new big. Gratitude removes you from the trance of unworthiness. Gratitude moves you away fr...

Kristina Hoyer is my personal wellness and mindset coach, and working with her in these five areas have completely transformed my well being: Sleep Nutrition Movement Rest Nature These simple changes have dramatically improved how I feel, work, and move –– and I attribute my emotional well-being and greater levels of happiness to working with Kristina. Tune in for practical tips on getting your mi...

There are personal brands, and then there are GLOBAL personal brands. Today I interview Tony Horton, celebrity fitness trainer of Beachbody and P90X fame. Discover how a random act of kindness led to Tony meeting the influencer who would help him catapult to global fame, and the unexpected career goal Tony had prior to going into fitness. Connect with Tony online: Web: tonyhortonlife.com Instagram...

When opportunity knocks, it's too late to prepare. It's not wrong to want more influence, impact, or even income — but we have to do the back-end work to prepare for the influx of these things. These 7-steps are the foundation of the most successful personal brands in the world — and whether you're starting a side-hustle, 1-2 years and striving for six-figures, or you're 7-figures and beyond, havi...

Joy Capps is one of the few copywriters I've hired both for my own work and for larger projects I've been contracted on. As such, she is one of the few copywriters I ever recommend to others. Most recently, I hired her to write funnels and launches for the John Maxwell Team. I was so impressed by her work! Today, Joy shares a few tips on using "power words" to evoke emotion in your copy. To serve...

Kary Oberbrunner  is an author, coach, and speaker from Columbus, OH. He has helped people write, publish, and market their books and then turn these books into 18 streams of income that yield 6 and 7 figure businesses. Discover Kary's insider secrets about the publishing industry so you can create impact as author, position yourself as an industry leader, and diversify your income streams. Free M...

Want to write a book? Whether you're looking to self-publish or land a traditional book deal, one thing is for sure: a great book starts with a great concept. Chad Allen is a writer, speaker, editor, and writing coach. A 20-year publishing professional, he has worked with such bestselling authors as Michael Hyatt, Caroline Leaf, and Mark Batterson.  He is the creator of Book Proposal Academy , an...

One of the most frequent questions I get is "How do you start an email list from scratch?" Simple. Send an email to personal contacts first: friends and family. Start with 10 people, and email them individually from your "real" email account. The email should read like this: SUBJECT: this may not be for you, but... Hey [name], I'm writing some articles about [topic] and thought you might be intere...

"If you don't have an executive assistant, you are one." When Trivinia Barber, founder of Priority VA, told me this I knew she was right. What I needed was a team I could trust (duh) but I didn't know how to build one, especially a virtual team. In this episode, I asked Trivinia to share the same frameworks she walked me through including the Four Buckets: What you don't know how to do What you do...

After one too many burned bridges and failed projects, Brian Dixon set out to discover the secret to work you love and a life that matters.  Sharing from his new book Start With Your People , Brian shows you the single most important key to fully engage your relationships and unlock the door to purpose, passion, and profit. The truth is, your dream is not a solo venture. You need your people. In t...

You may have that "the riches are in the niches" and Katrina Kibben is one of the best examples of this. Katrina  is a writing coach for recruiters and CEO of Three Ears Media. In short, she teaches recruiters how to write better job postings.  I invited her onto the podcast because she's in a market that not many freelance copywriters give thought to: the corporate market. I asked her several que...

Isn't it astonishing that all these secrets have been hidden for so many years just so we could uncover them? Nope, that's not one of my quotes… It came from Orville Wright over a hundred years ago when he and his brother Wilbur tried to become the first humans to fly. I was inspired after visiting the Wright Brothers Memorial in Kitty Hawk, North Carolina. Maybe some of these will spark inspirati...

Facing your fear disempowers it, so here I am. It's been some time now, about 3.5 years.  For years I simply refused to pick up a pen or lace my fingers across a keyboard to talk about this. Now I just feel it's time. Maybe it will help someone out there. Maybe it will help you. My marriage of 12 years fell apart 3.5 years ago. You can read the entire post here » *** EPISODE CREDITS: If you like t...

Those who use email marketing the right way often make out like bandits. Email marketing is agile, fun, enhances your other writing, and increases response. You'll learn a few ways to write email subject headlines, including shock effect, curiosity, and how to play off popular quotes and phrases. I'm hosting a 2-day intensive to get your product launch planned and written. For more info go to: mik...

Hero banner: with headline, sub-head, and buy button "As trusted by" logos Copy: objection-busting and / or unique selling proposition Face of the brand: either picture or video with copy So, What Is [Product Name]? How Does [Product] Work? Who is [Product] For? Who is [Product] NOT For? FAQ's / "Will This Work For Me?" Testimonials Guarantee Bonuses Buying Options (usually 3 packages) For more co...

If there's one thing that every good publisher, author, blogger, or podcaster understands about marketing, it's the importance of a headline that pulls people into the content. In this episode, you'll learn about the PINC framework from the publishing world: Promise, Intrigue, Need, or Content. Any great title will hit one (or more) of those elements. I'll also share several headline swipe files t...

Greetings from Thailand! In this episode, I share a bit of my workflow in how I use certain copywriting frameworks to write the first draft of my sales pages. You'll also get an idea of the amount of work that needs to be done to write a product launch –– the sheer number of deliverables is quite a lot, and is something that most people underestimate when they start a launch. I'm fleshing out the...

Overwhelmed by the thought of writing a huge, 20,000 word sales page? I created this Story-Based Sales Page as a way of shortening the copywriting process, all while giving you both a shorter form sales page as well as a case study template. This episode contains a full-length teaching from one of my copywriting courses. If you're interested in getting more of my very best copywriting content, reg...

We're back on the show after taking the holiday week off and we're hitting the ground running with the first of several copywriting-based episodes. Tune in and you'll hear a presentation I gave at a private, high-ticket workshop on some of the most recent copyhacks I've been using and teaching.  If you want to "look over my shoulder" as I write a launch in real-time (and get access to some of my f...

"In a personal brand, the messenger is often more important than the message." One of the most underrated and overlooked pieces of marketing content you can create is this very episode! In the personal brand space, the messenger is more important than the message. Think about every "guru" or expert you follow. Does that person say anything radically different from his or her competition? Radically...

Having been raised in the restaurant industry, sister duo Kay Salerno and Shila Morris know business. They are responsible for 5 corporate stores and a growing franchise company, Squeeze In. I met Kay and Shi during my work with the John Maxwell Team , and we'll be teaming up for a workshop on personal branding in Orlando this August at the International Maxwell Certification event. We cover sever...

This is one of the most important interviews I've ever done, because it has to do with the financial side of running a personal brand business. Jessica Mae from the Bottom Line CPA has been the single-handed biggest change agent in my business over the past year. In this interview, you'll hear how my own financial negligence completely cleaned me out and how Jessica and her team brought me up from...

My time in Florida has come to a close (nothing to worry about, it was always intended to be a 6-month tenure) -- and I have so many incredible insights from my time there. When you work with people of the caliber of John Maxwell and Paul Martinelli, you're bound to pick up on a few things. Here are just a few that impacted me, that I hope will help add value to you: Incentivize people with money...

As you may know, video is one of the fastest growing marketing channels out there right now.  Chances are you already consume video in some aspect, whether it's Facebook Lives, Instagram videos or stories, YouTube, and so forth. But how do you get comfortable doing video?  In this solo episode, I take a few minutes to share how I got my start doing video: Start Big Go Small Start Strong You'll als...