Brand You Personal Branding

There will always be too much to do and not enough time to do it. That is why we need people like Belinda Weaver. She is not only founder of the site Copywrite Matters and host of the Hot Copy Podcast, but an expert at time management, too. We met at The Copywriter's Club IRL conference and began a conversation on how she built a business while raising a family, forcing her to learn how to be the...

I want to be someone who tells human stories. Doing so is a way to humanize this otherwise idealized industry. That's why I wanted to bring my good friend Ray Edwards onto the show. I have known him my whole professional career, as he was the most instrumental person in helping me start and grow my business. His friendship goes far beyond business, though. In today's episode, we just have a normal...

A lot of us want to build online courses, but we don't know what it actually takes to make them successful. I'm always looking for a way I can make my courses better because I care about the people who take them. So, in today's episode, Dr. Carrie Rose will be explaining the ins and outs of creating a successful online course. When she first got into the online marketing world, she realized that o...

During this pandemic, I've had a lot more time to listen to podcasts. It's a great way to fill the time while giving your eyes a break from screens. I certainly don't have a corner on the market and there are people out there who you can learn a lot about marketing from. These are probably podcasts you haven't heard of, but they will help your business incredibly. Here they are:   1. The Copywrite...

Scott Voelker is the founder and host of The Amazing Seller, a top-ranked podcast that helps everyday people start and grow online e-commerce businesses. I met Scott about a year ago at the Puerto Rico masterminds and we talked for hours about life and business. He's in a different internet marketing space than I am, but what he talked about piqued my interest. I've thought about diversifying my i...

Marissa Nehlsen is the founder of a 7-figure financial firm who knows what she's doing with money and mindset. When I met her a couple of years ago while doing consulting work with the John Maxwell team, something struck me about her right away. We worked on some projects together and I came to understand her amazing mindset about money. She knows things about how to get the most out of life and g...

As with all of life, it's so important right now to get good at the art of reframing the situation. We need to keep asking, "What does this make possible?" For personal brand businesses, the answer is, "A lot." I've been asked over and over if businesses should sell, market, and run ads at this time. So, I've compiled the things I've said in various outlets over the last couple weeks into 5 busine...

Steve Kosch is a former broadcaster who now provides professional media training for speakers who want to get into the field. He has had an entrepreneurial spirit his entire life, as well as a lot of experience in the personal branding world. This has equipped him to help others communicate most effectively. Some of the things he shares in this episode include: The importance of considering the au...

Duane Zingale is a digital ad specialist who spends most of his time crafting relationship-based marketing funnels. He helps consultants and coaches build out these systems, loving tech so we don't have to. Duane did this for me by helping me incorporate touchpoints within the automations I already had in place without losing that personal touch. In this episode, he takes us through the LISTEN fun...

Wendi Schenkel is a master at e-commerce, having sold over 7 figures worth of merchandise. She has owned her e-commerce business since 2014 and performed tons of research on women's shopping patterns. When she did, she saw the huge opportunity and impact in the market. The 10 commandments of selling to women are what emerged: 1. Women love to buy things... when we think it's our idea 2. Secrets do...

Rich Brooks is the founder of both an incredible marketing conference and agency: Agents of Change and Take Flight Media. We got to know each other at Social Media Marketing World and really hit it off. I love attending and speaking at live events, but struggle with hosting them, so I asked Rich to come on the show and share his best advice for putting them on successfully. In the episode, he goes...

Kira Hug is the co-founder of The Copywriter Club and host of The Copywriter Club podcast. She helps small business owners sell their ideas, products, services, and programs through copy that creates meaningful conversation. I was personally blown away with how she branded herself and approached personality-based business in such a special way. In this episode, Kira talks about: How she got into c...

In the past, I worked hard, but I wasn't working smart. In my time in the personal branding world, I've learned a lot about working most efficiently, as well as what keeps many online business owners from generating the income they want. Here are 7 of those things:   1. They've got the wrong things on their calendars. 2. They haven't learned the next critical skill. 3. They're not clear on their a...

Most business owners don't know the difference between a copyright, trademark, and patent, and therefore have no protection over their intellectual property. The cliché is true: we don't know what we don't know. So, I invited my attorney and fellow entrepreneur Steven Thrasher onto the show today to walk through all of this for us. He explains:   • What intellectual property in general, and tradem...

I met Zach Benson at a Puerto Rico Mastermind hosted by Mark Wade last year and we hit it off immediately. He's not only an incredible entrepreneur, but a really likeable guy, too. He uses social media to build and cultivate relationships with people and has truly mastered the art of outreach. In this episode, Zach shares with us some his past, including his history as a break dancer and the injur...

Grant Baldwin is a full-time professional speaker who has coached over 2,000 other speakers on what has worked for him. He just released his new book, The Successful Speaker , which outlines the five steps for booking gigs, getting paid, and building your platform. From his roots as a youth pastor to his time speaking at over 60 gigs a year, Grant has a lot of wisdom to share about being a success...

Nick Cavuoto is a business coach, paid media expert, and storyteller who specializes in personal branding and social media. He has a seven-figure agency, corporate market experience, and has taken what he's learned and put it into paid marketing strategies. Nick set my own social media strategy on a different trajectory when I couldn't execute it in the way I wanted. In this episode, he shares his...

I've always had an interest in the way that people think—the successful and the not so much. This led me to analyze my own thinking, and I noticed that I didn't think like an entrepreneur. I realized that I needed to grow in my mindset. That's where Napoleon Hill's book Think and Grow Rich came in. His principles messed with my head in the best way. He taught me that success goes to those who beco...

Paul Martinelli is an entrepreneur, speaker, mentor, trainer, and the president of The John Maxwell Team. Not only has he won multiple awards and accolades for his work in the personal development space, but he has also been one of the most influential people in my own life. In today's episode, Paul walks us through his personal story, as well as his philosophy of partnering up, collaborating acro...

I've said it before and I'll say it again: marketing isn't about closing a sale; it's about opening a relationship. And the About You page, as one of your most effective marketing tools, must be written with that purpose in mind. We want to open a relationship with the readers by showing them what our story can do for them. Here are the 5 steps to doing so from the perspective of the reader: #1. T...

In our personal brands, many of us launch things quickly without taking the time to plan our annual marketing strategies. However, as we begin the new year and want to start off on the right foot, it is integral to get this solidified.  Here are  a few things  I talk  about in this episode to get you started:     #1.   H ow to create a gap between campaigns .   There are times when we need to turn...

Matthew Kimberley is the author of the profane and shouty guide to personal development, How To Get A F*cking Grip .  Recently, Matthew and I shared the stage at Todd Herman's PerformanceCon in San Diego, and while Matthew is one of my favorite email copywriters and personal brands (really, you should check out https://matthewkimberley.com/ to see how he brands himself) –– he's also one of the mos...

Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, LA Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. In this interview you'll l...

The "marketing your personal brand online" space is starting to mature, and I'm predicting several trends as we head into yet another year. A sneak peak: A clearer distinction between Education + Implementation Microcontent Marketing, made human Experience marketing No more "cupcakes" You'll also get a glimpse into how I'm seeing some well-known brands niche (and innovate) in their market.   Links...

Mary Valloni, fundraising consultant and author of Fundraising Freedom, is on a mission to end the lack and scarcity mindset in the nonprofit sector. She educates, encourages and empowers startup and stuck nonprofit leaders to raise the funds they need to fulfill their mission. In this session, Mary shares some practical tips she has used to fund nonprofits from small organizations all the way up...