Brand You Personal Branding

I believe that no matter how much of an expert you are, it's okay to admit that you have coaches and people who help you, too. Jay Abraham is that mentor for me. He is a marketing legend and one of the people who gives me a glimpse of the life I hope to embody one day. Because of that, this episode is a mix of an interview and the tail end of a coaching call. It is so important that we never stop...

You may have heard the saying numbers don't lie. It's true. If that's the case, I don't understand why so many personal brand builders, entrepreneurs, and freelancers avoid our numbers.   That's why I brought Jim Adams onto the show. Jim is a consultant and brick and mortar business owner who believes that in order to effectively scale your business, you need to know your numbers. He has helped hu...

In this very interesting episode, I'm sharing a snippet from a coaching call with one of my clients, Nick Cavuoto. He asked me how to target a market who's earning a certain revenue number. That's a great starting point question, but I wanted to unpack the huge difference between making $120,000 and $300,000. It's not different because of the revenue number but because of how that money is made. V...

Kary Oberbrunner is a speaker, author, coach, and the CEO of Igniting Souls. He's also a long-time friend who walked me through some of the hardest times in my personal life and business. He was one of my first guests on the podcast 7 years ago and we've stayed in touch all this time. In this episode, I'm catching up on what's changed, what's working, what's different, and what's been the same in...

Dr. Lisa Olszewski is a licensed chiropractor and the founder of The American Institute of Healthy Living, Healthy Living Simple, and Keto Virtual Summit. She has made the pivot that so many people struggle to make. She transitioned from a practice into a personal brand. Though she still sees her patients, she's started a podcast, founded a virtual summit, and made an appearance in a documentary....

I started this podcast to help entrepreneurs be successful in their personal brands. One way I aim to do this is by sharing how I reached and maintain my own success. I am always open to questions on these topics and will share my honest responses. That is what this entire episode is dedicated towards. In this episode, I am fielding some questions listeners have sent in with the help of my Integra...

In today's episode, I'm bringing back my Integrator, Chelsea Brinkley. We're diving into the exact SOPs and workflows we use to run this business. I am a visionary and think processes are boring. Chelsea, on the other hand, is passionate about that side of business. She talks through: The process for managing my calendar A run-down of our SOPs for the podcast, booking appointments, and live events...

Chelsea Brinkley is the person who runs my entire business. She has been with me every step of the way. When I was building this business, I did everything. As it grew, I needed other people to help me do those things I didn't do well. Chelsea spearheads all of that. As a visionary and an integrator, we get a lot of questions on how we work together. In this episode, Chelsea explains how we get th...

Today, I decided to bring one of my 3 AM friends onto the show. Christopher Hopper is not only one of my best friends in the world, but also the most talented person I know. To see him focus on his different gifts has been amazing. In this episode, he shares how he went from owning a pizza shop to becoming a best-selling sci-fi author. We also have a meaningful conversation on a variety of other t...

Justin Schenk is the host of the top-rated podcast, The Growth Now Movement. We met a few years ago at a conference in Orlando and have stayed in touch all this time. He is one of the easiest people to talk to and one of the best in the business. All of us have been challenged recently. We've had new opportunities to grow and had to pivot our businesses in different ways. Justin has experienced th...

Recently, I've been trying different things in my business. I've gotten out of my comfort zone and grown as a communicator, marketer, and entrepreneur. It's good practice to be continually throwing ourselves off new cliffs in business. There are always new frontiers and we have to stretch ourselves to approach them. In this episode, I talk about what these new frontiers are for me.   The 5 new thi...

Phillip Stutts is a marketing consultant who worked for decades in the political space. I'm not very into politics, but I am fascinated by the branding and marketing aspect of it. I brought Phillip on to have a conversation about all of that, as well as how today's real-time issues have affected the economy and buying decisions. We have one of the most interesting conversations I've ever had on th...

Sean Osborn is a success coach and the host of the Thinking Big podcast. He has a true passion for coaching and empowering others, especially those who are unsure how to reach their next level potential. The thread that ties his story and so many other stories of people who have made something of themselves is their mindset. Sean knows how to master your mind to make an impact on the world. In thi...

Susie Miller is a relationship coach, speaker, and author of the book Listen Learn Love . She has been very helpful to me and countless other entrepreneurs. I was shocked to learn how many entrepreneurs struggle in their personal relationships. It's an issue that doesn't get enough attention. I wanted to bring Susie on to have a dialogue about these things. They happen outside our businesses and n...

Gayla Scrivener ditched her medical billing and operations job to pursue a career in freedom. Now, she runs a content marketing agency called Scrivener Solutions. She helps coaches, consultants, and other entrepreneurs take their content and distribute it. I brought her on today to talk about what we've seen lately in the world of marketing. Gayla knows her stuff and provides valuable insight into...

PJ Taei is the owner and founder of Uscreen, a subscription-based video-distribution and monetization platform. There are over 5,000 personal brands and businesses selling their videos online with Uscreen. Video isn't the only strategy to use to market your business but is becoming an increasingly popular one. I wanted to delve into it with PJ because he has the behind the scenes look at what peop...

Jenny Levine Finke is the founder of Good For You Gluten-Free. As a certified integrative nutrition coach, her blog helps people with celiac disease and gluten sensitivities manage their diet and restore their health. She also founded the Denver Bloggers Club where she hosts monthly workshops and an annual conference. Jenny is the real deal when it comes to growing an audience organically. Today,...

Ben Settle is a copywriter who is unabashedly himself. He sends out a weekly paper newsletter called Email Players, a resource that has been very influential for my career over the last few years. Ben writes with a very unique voice and isn't afraid to be polarizing. As someone who runs a 7-figure business doing nothing but writing emails, he knows how to use mockery as a marketing tactic. He shar...

Dorie Clark has been ranked the #1 Communication Coach in the world. She is also the author of Reinventing You, a book that was very impactful for my career. I met Dorie at a networking event in New York City a few years ago and from then on have been trying to get her on the show. As an expert in self-reinvention and helping others make changes in their lives, I knew she could provide a clear pat...

This week, I brought on Joshua and Joanna Scott from Studio 88 to talk more about niches. They have built an incredible marketing agency that is focused on the niche of serving dentists. I got to work on a project with them last year and it was cool to see the work that they do in this unique space. A lot of us struggle with niching down and they've done well in that, so I knew they would have a l...

Andy Storch is a talent development coach, the host of two podcasts, and the founder of the Talent Development Think Tank. He's built a career in the corporate world by using a personal brand, proving it's very possible to succeed in a niche outside of the norm. If you don't want to work with other entrepreneurs and want to go into the corporate space, you'll want to listen to Andy share what he's...

Dana Malstaff is an author and the founder of Boss-Mom.com. She's built a multiple 7-figure business by focusing on the one niche of moms. We really connected at an Agents of Change conference where we were both speakers and I soon found out how she was using Facebook groups for her brand. When she showed me I wasn't doing them the right way, I knew I needed to bring her on to teach all of us how...

In today's episode, I'm kicking off a series on niches. That can be an unnerving word for a lot of entrepreneurs, so I want to break it down in this episode and the weeks to come. I truly believe that the riches are in the niches. The more we clarify and clean up our marketing, the more successful we will be.   To tee this idea up, in this episode I talk about: 1. The only 3 markets we are ever re...

Geoff Kullman is an amazing copywriter who helps his clients connect to their audience. He is one of the few writers I completely trust and have even worked with on my own client projects. In this episode, we talk about some of the mistakes entrepreneurs make in connecting with their audience. Being clear isn't enough. At some point, each of us has to learn to tap into emotion to genuinely connect...

Lindsay Hotmire is a messaging coach and copy expert. She helps her clients push pause on the one-size-fits-all formulas so they can present their brands authentically. I know it's hard to find the balance between authenticity and sharing too much, so I wanted to bring Lindsay on to teach us all about it.   In this episode, we discuss: 1. How to get in touch with your core identity 2. Worldviews 3...