Brand You Personal Branding

There's an important distinction between keynotes in the personal brand space: Informational vs. Inspirational. The two require different approaches. Since I'm mostly in the informational space, I prepare for my keynotes this sequence: Determine the Call To Action Write quotables and Tweetables Gather stories for within the presentation, not without Create sparse slides (clean, minimalistic) Dress...

I met Mark Wade in 2018 when I attended a mastermind he hosted in Puerto Rico. I received so much value from the event that I went in 2019 and have already registered to attend in 2020. One of the biggest takeaways involved virtual summits. Mark inspired me to host one. I knew the power of summits but resisted the idea but it just seemed like so much work. Then he told me about repurposing content...

Karen Anderson is an associate publisher with Morgan James Publishing in NYC. Considered one of the "titans" of direct marketing, Karen shares insights from an illustrious career in book publishing, marketing, and copywriting. If you've ever wanted to know how to get started writing a book, what publishers look for in book proposals,  or what it really takes to land a book deal then this episode i...

Kate Erickson is the brilliant business strategist and implementer behind the wildly popular online brand, Entrepreneurs On Fire. "EOFire" generates over $3M in annual revenue, and Kate and her partner John run the entire business virtually with just a handful of team members (less than 5 total). The key to their success is found in their systems, and Kate pulls back the curtain to show you: Autom...

Recently I did a "live" launch over a 15-day period called The Brand You Bootcamp. You'll learn why I did the launch (it wasn't for monetary gain, though it pulled in just over $25,000), how I pulled off the timing, and what I did to create a rabid community of participants. *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny...

Robby Fowler is a marketing strategist and web designer with a unique twist: he uses data to drive design. Most marketing endeavors are attached to metrics: conversion rates, open rates, and so forth. Design is one of the few that don't — unless you know what Robby knows. You'll learn how design even affects Google rankings for websites. RESOURCES BY ROBBY FOWLER: Robby's website: robbyf.com *** E...

One area that nearly all coaches, consultants, and freelancers struggle with is how to price their services. Paul Klein is a seasoned consultant who has worked with companies like Starbucks, Target, Slack, Nike, and more. He will help you understand how to appropriately price your projects, how to differentiate between your offerings, and more. RESOURCES BY PAUL KLEIN: The Pricing Is Positioning P...

Learn how I "got the gig" to speak at Social Media Marketing World in San Diego. You'll also learn the importance of asking the right questions when networking (and which ones to avoid). EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawy...

Ever wonder how John Maxwell started his thought leadership business? So did I … so I asked him. I also asked him what advice he has for people who want to speak, coach, or consult but aren't sure which "lane" to pick. His answer might surprise you. Finally, you'll hear the story of how I ended up working with the John Maxwell Team. It's a cool story of how building a personal brand can "compound"...

Recently I was able to serve and attend the John Maxwell Team's International Certification Event in Orlando, FL. There were about 3,000 people in attendance, and this was my first opportunity to see and experience what the entire "tribe" of the John Maxwell Team is about. While the stage content is second-to-none, I quickly realized the same can be said of the people. I was privileged to meet inc...

This episode is a special one. Recently, my friend Jeff Goins came to visit me in Florida for a few days of deep conversations, beach time, and drinking bourbon. We decided to record one of our conversations for the podcast, and it turned out to be pretty ... unique. Jeff is a multiple time best-selling author, and his most recent book is titled Real Artists Don't Starve.  We've spoken at each oth...

While resources are good, it's easy to lose sight of being strategic in our choice of investments. How do we know when to invest in a particular resource? In this episode, you'll learn how I approach investing when it comes to courses, coaches, and contractors. Looking To Start A Side-Hustle? Join my Brand You Bootcamp for some of my best training on how to build a personal brand business. mikekim...

Ah, rejection. It's inevitable that we'll face it, yet we'll do anything possible to avoid it. In this episode, I share a little bit about how I deal with rejection (because I get rejected a lot). See, we often take failure as a personal rejection. It's not. If people don't know the real you, it's not possible for them to reject the real you. Whether you're looking to start a side-hustle, grow you...

We continue our current series on making a career pivot. One of my dreams years ago was to leave my day job and make the leap into running my own business full-time (while still providing for my needs). Perhaps you've also wanted to "make the leap", so here are a few recommendations based on my journey.  1. Set hard-and-fast financial goals. 2. Tap into resourcefulness (not just resources). 3. Exp...

There's a lot of great content out there on making the leap from your day job to start a personal brand business. The one issue I have is that the information shared (at least free, online) is often incomplete, and the one glaring omission involves the most important and pressing question of all: "How much money do I need to make a successful pivot?" In this episode, you'll get my 4-step process -...

We spend roughly one-third of our lives at work, yet statistics show that an overwhelming number of people are unhappy with their careers. In this episode I interview Celina Lee, host of the Live Your Dream podcast . Celina is a career coach, public speaker, author, and founder of a non-profit called Give One Dream, based in New York City. Celina left a very successful career in investment banking...

Whether you're looking to reinvent yourself or simply step into more fulfillment, the greatest disharmony stems from standing at the crossroads between 1. who you are and 2. who you want to be. You'll often feel like there's more than one of you. Well, there is. Introducing The Three You's: The Present You encompasses who you are right now. You define yourself by the current work you do, the peopl...

"Be thankful for what you have." We've all heard that before, but what if being thankful is actually keeping you from what is best? Please allow me to explain. Life works because of tension. Light and dark. Good and evil. Pleasure and pain. I'm all for encouragement and positive reinforcement, but we can't deny that conflict, tension, and pain are incredible motivators. Without friction between a...

You may have heard of the idea of "practicing gratitude" - but how do you actually do it? One of the keys in recent years for me has been journaling. Why? The starting point to having the courage to be who you are, no matter the context, is being comfortable with yourself. You have to learn to spend time alone, to self-reflect, and to become increasingly self-aware. I've journaled for a long time,...

Experiencing pain, loss, or grief sucks (that's an understatement), yet it's a normal part of life. In this episode I share some hard-learned lessons on moving through pain, loss, and grief.   Pain + Reflection = Progress   One of the most important capabilities you can develop in life is the ability to reflect on pain rather that react or avoid it. Most people can't reflect on their pain while th...

In this episode, I share the approach to goal setting that I learned at Tony Robbins' Date with Destiny seminar in West Palm Beach, FL. Date with Destiny was one of the most powerful and important events I've ever attended, and though I can't do the impact justice through a podcast, I felt one of the best things I could share would be Tony's approach to goal-setting. If you're anything like me, go...

It's that special time of the year to look back, reflect on your year, and set your sights towards the next year ahead. I experienced a lot of changes this year: my marriage, major business decisions, and moving for the time being to Florida. Through these many transitions, I've learned: Life is short but the longest thing we'll ever do. Eat good food, spend more time with loved ones, and never pa...

Josh Pies is a real-world video marketing expert. If you're ready to learn how to use video to market your business and look good in the process, then you need to stay tuned to this episode.  I've gotten to know Josh over the past year because we're in the same mastermind group, and I asked him to come onto the show to share how you and I -- everyday non-video people! -- can use the tools at our d...

Joseph Bojang's kids would say he's the best dancer in the world, but he says his best moves  are creating PPC and Facebook ad campaigns that actually help businesses make money.   Joseph and I spent a few months in a mastermind group together, and I just knew that one day the time would come when he and I would work together. That time is now. Recently I took on a very large client contract and n...

Liz Pineda helps online entrepreneurs transform their knowledge into recurring revenue by helping them building sales funnels and other high-performing lead generation systems.   I first met Liz in 2017 and contracted her to build evergreen funnels around some old products and the results were absolutely amazing. She was able to take a course I created years ago in a niche market and setup a Faceb...