Brand Therapy

It's a question every successful blogger asks: "Should I consolidate projects?" 🌶️ Our guest today, Marye from Restless Chipotle, is asking that exact question. With an ultra-successful food blog and many other projects in the works, Marye's wondering if there's a way to bring everything together⁠. Hosts Phil and Lauren weight the pros and cons of merging and also come up with some positioning ide...

How do you make money from Facebook without losing money on ads? 👤 We all know the power of Facebook ads, but the investment required to be seen is downright scary. Hosts Phil and Lauren sat down with bonafide Facebook ads expert Liz Melville to figure out how to maximize the bang for your buck on the platform. This episode covers the importance of creating a value offering, understanding your au...

If you've built a name for yourself, how do you build a name for your business? 💼 In this episode, we meet with Rafael, a reputable marketing expert who's known for being, well, Rafael. With the launch of his new business, Rafael wants his agency name to be as esteemed as his own reputation, but he's been meeting some resistance. Phil and Lauren talk about the importance of elevator pitches, repe...

How much should you charge for creativity? 👩‍🎨 Whether you're an artist, a writer, or an interior designer, knowing the fair price for an intangible service can be tough to figure out. This episode, however, we chat with someone who *has* figured it out. Meet Natasha Minasian, an Orange County-based interior designer who owns The Studio at DRC in Costa Mesa and DRC Studio in San Diego, all while...

When your career is a mission, how do you describe what you do? 👗 In this episode, we connect with Dara Ford, a UK-based tailor who wants women to feel empowered through perfectly fitting clothing. The catch? Dara wants a brand positioning statement that will help her summarize her purpose as well as her vocation. For anyone who feels stumped by the question, “What do you do?” this episode is for...

Is it possible to do good for the world while doing good business? ☀️ Entrepreneur, public speaker, and client Brent Freeman knows it’s true! In this episode, we talks through the ins and outs of social entrepreneurship and how to structure your business to make impact. No matter your income, you’ll be inspired by Brent’s wisdom to make the world a better place—one good act at a time.

When you’re an expert in many things, how do you own an area of expertise? 🤓nerd_face: In this episode, the hosts meet with Pragya, an academic, speaker, think tank owner, mental health champion, and workplace advisor. As Pragya continues to build a name for herself, she wants a quick way to encapsulate her work while creating intrigue. For anyone who’s got a lot on the go, this episode is for yo...

Why is it that some people land any job they want and others struggle for an interview? 💼 In celebration of Mother’s Day, we got Lauren’s mom Sandy, a career consultant, to give us the 411 on all things job hunting. In this episode, you learn the little gestures that make a difference, the ways to stand out in an interview, and tactics for switching industries at any time in your career.

How do you commit to a visual style when creating visuals are your job? :art: In this episode, abstract artist Alice wants advice on creating a brand that augments her paintings. The catch: Alice’s paintings are each unique in their own way, and she wants a brand that will last. The episode teaches you how to look for visual connections and elect for simplicity with your brand, no matter your indu...

What does it take to make a living from Instagram? 📱 In this episode, hosts Phil and Lauren made it their mission to find out. Special guest Bronte (@frombeewithlove, formerly @bookishbronte) rapidly grew from 0 followers to 50k+ and she’s figured out the secrets to meaningfully growing online. If you’re set on making Instagram your full-time job (or simply want to use it for your business), this...

Are you regularly creating content but feel like no one’s listening? 👂 In this episode, podcast hosting duo Stephanie and Chelsea are ready to do something different. With a now-perfected podcast workflow, the two creatives are looking to promote their work in a unique way. This episode is a fun reminder that, when it comes to promoting your work, your audience comes first.

Do you know the secret to building a tribe? 🎉 In our brand new special guest format, you’re going to learn from a bona fide expert! Business strategist and speaker Emily Gallagher is the first of our new format, where this time the hosts will be asking all the questions. You’ll learn how to master sales through authenticity, find your voice, and give an audience something they really need.

Can a camera-shy baker rise to the occasion when it comes to course creation? 🥖 According to hosts Phil and Lauren, anyone can create a course if they’re aware of their strengths. In this week's episode, we speak with a baker who wants to bring her mega-popular bread-making classes to the masses. The hosts help Rhiannon figure out how to make a course in a way that’s comfortable for her. You knea...

Can your social media strategy succeed without a marketing budget? 💸 Lucky for listeners, that’s Phil and Lauren’s specialty. In this week's episode, Esther needs help devising a marketing strategy for her non-profit organization. Our hosts explain how to authentically connect with an audience (spoiler alert: It all comes down to storytelling) so you don’t need to drop a dime.

If you've got knowledge and skills, is that enough to get a recruiter's attention? 🤔 In this week's episode, we work through this challenge with A.C., a creative producer. A.C.'s got experience, but isn't sure how to translate that experience in a way that's appealing to recruiters. Lauren and Phil give him the best advice on all things jobs, from reaching out to recruiters to an elevator pitch t...

How do you sell a book to a publisher without an audience? You can’t. 📖 Valentina is a freelance journalist that that is writing a book, but need help promoting. Phil and Lauren help tackle how to promote a book through a visual platform and sharing more of yourself to your audience through written and visual storytelling.

How do you know when it's time to speak? 🖋 The key to speaking comes from storytelling and this week's guest, Daniel, is a one-stop-shop for just about everything: wedding planning, and consulting. Phil and Lauren help teach Daniel how to tie it all together, from branding a wedding to giving a keynote speech.

We did it. We made through a year of Brand Therapy. ✔ That’s a year of brand sentences, ideas, confessions, advice, and most importantly: YOU. To end the year on a high note, we’ve rounded up a couple of our absolute favorite moments from the past 37 episodes. Lay 2018 to rest and we’ll see you in 2019!

Everyone's always focused on Twitter and Instagram. But what about Pinterest? 📌 In this ep, our guest is a brand strategist whose clients want to focus efforts on Pinterest—and he wants his advice to mean something. We discuss all of Phil's favorite tools for rapidly growing your following on the most underrated social media channel. Expect a serious lesson in blog traffic from this ep!

If it ain't broke, don't fix it, right? 🤔 Today's food blogging guest is challenging the saying and proposing a whole new direction for her already-successful recipe blog. Together with Phil and Lauren, our guest Juli deliberates between sticking with what's working (food recipes) and what's got potential (showing vulnerability) so that she can keep her audience satisfied.

It takes a brave person to pursue a career in the arts—and today's guest is no exception. 👩‍🎨 Patricia is talented to boot and is ready to go all in to her budding stationery business. Phil and Lauren discuss ideas to position her work in a hyper-focused way. If you're someone who's ready to get your career moving faster than you can say "Gogh," this is the episode for you.

When you can do it all, how do you describe what you do? 👨‍💻This week's guest is a serial entrepreneur who's mastered cryptocurrency, social media, business development, and (in case you wondered) real estate. Joe jumps seamlessly between industries and thrives by mastering skills on the go, which is why his greatest challenge is describing his competencies. For anyone who's good at many things,...

When your endeavors serve different audiences, should you ever combine them? 🙏🏼 Our guest this week is a yogi and entrepreneur. Lisa is at a crossroads with her businesses—each successful in their own way—and doesn't know if combining efforts will make her message stronger. Phil and Lauren go through the pros of separate (focused messaging for specific audiences) and pros of combining (efficienc...

Music is one of the few industries where talent alone doesn't cut it. 🎼 This week's guest is a singer-songwriter who is trying to break into the scene. Dia is motivated, hardworking, and got a new single in the works—and she just needs to find her fan base. In this ep, Phil and Lauren devise a promotions strategy that lets people in on the songwriting process while Dia makes her way into the char...

For many, the ultimately dream is working for yourself. 💭 This week's guest is an editor who has taken the leap to freelance full-time, but is finding it challenging to drum up business. Phil and Lauren walk our guest through their techniques of rekindling old relationships to stay top of mind. This episode is a must for anyone who feels uncomfortable or uninspired by managing their own biz dev.