Brand Therapy

Sometimes you go into business for one thing, but clients want something else. 🙃 This week's guests, a marketing duo in Amsterdam, planned to brand, but now do social media. Phil and Lauren discuss how creating a process can help prioritize see the value of branding. The group discusses scaling, efficiency, client management, and profitability.

How many Instagram accounts is too many? 🤔 This week's guest, Scott, is having trouble deciding how to communicate his many music projects online and has resorted to an Instagram profile for each one. Phil and Lauren teach Scott how to meld multiple projects into one unified message by cross-promoting and scheduling. A must for anyone who's a multi-tasker!

Mommy blogger, DIY enthusiast, and unintentional comedian—this week's guest does it all. 😂 Kathy wants to expand her brand beyond her mommy topics and isn't sure what to do next. Phil and Lauren discuss ways to introduce travel, renovations, and even politics—through Instagram Live.

When it's just two of you running a business, there's never enough time to do everything. 🕒 That’s why this week, we’re talking efficiency. Phil and Lauren spill everything they know about programs and systems to create more time in the day, from email drafts to posting on Instagram. Everything can be automated, you just have to know how.

This week, we’re cooking up a consolidated pitch. 🍳 Phil and Lauren talk with Katy, a chef, food stylist, food activist—and all things related to food. As a pro with many talents, her greatest challenge is not a simple one: summing up her offering succinctly. In this episode, the hosts share the ingredients to success for narrowing focus, creating value, and describing what you do in less than tw...

When you leave your job to follow a dream, you've got to find clients when reality sets in. ☁️ In this episode, Phil and Lauren chat with Victoria, a newly minted brand consultant, about how to find clients. Phil expresses sales tips that have helped his business in the past, and Lauren breaks down some pricing recommendations. For anyone who's dreaming up being their own boss, this is the episode...

There's an art to making your side hustle your day job—and that art is often branding. This week, our guest Reagan is building her portfolio as a brand strategist and trying to figure out her audience. Lauren and Phil help Reagan find her niche and define her services. We also discuss how to set the perfect price for services. If you’re trying to find out your brand's identity, this is the episode...

Today's guest votes yes to social media. ✔️ Janice, a freaking MAYOR, has mastered the art of using social media as a community building tool. In this episode, she discusses how she uses social media to facilitate discussion, create a forum for conversation, and truly listen to her town. A must-listen for anyone who wants to use social media for positive change.

There are many unknowns in the world of private investigating, but the real mystery? Mastering Facebook. :female-detective: This week, Phil and Lauren meet with bonafide P.I. Ashley to discuss how to promote her services without drawing attention to her identity. The trio dives deep into the merit of groups, ads, video content, and more. Secret's out: If you're a small business owner, you're going...

Does a focused audience help or hinder your brand? 🔎 This week, a marketing strategist wonders if targeting athletes is broad enough to grow her young business. Phil and Lauren debunk targeting myths and explain the importance of rocking a niche. You'll also hear how business referrals and influencers can help you grow. For the full show notes go to philpallen.expert/episodes/asia

What do Fifty Shades of Grey and our guest have in common? A lot, actually!  In this episode, Phil and Lauren talk with erotica author Jackie about how to sell her work via Instagram—and whether or not the platform is the best use of her time. For anyone interested in learning how to find their community and generate enthusiasm, this spicy episode is for you. For the full show notes go to philpall...

We all know about international exchanges, but have you ever thought of the marketing behind it? 🤔 This week, Phil and Lauren speak with Carrie about how to incentivize families to host international students. The trio discusses her potential audiences, how to find them (even her little town!), and the stories that need to be gathered. If you work or live in a small market, this ep is for you. Fo...

Entrepreneurs get a rush starting projects, but a brand needs to link projects together. 🔗 In this episode, Phil and Lauren talk with UK entrepreneur Lee, who's having troubles connecting the lines between his endeavors. The hosts suggest ideas to bring visual continuity to his projects so they all co-exist under one umbrella. For the full show-notes, go to philpallen.expert/episodes/lee

Making money can be hard, especially when you're a recent graduate. 💰 But one thing is for sure: very often the biggest mistake a new graduate can make is working for free. In this episode, Phil and Lauren help Lucia figure out the different paths she can take to make money while still helping her friends. For the full show notes go to http://www.philpallen.expert/episodes/lucia

Time to open your inbox because we’re talking about email marketing. :e-mail: This weeks guest is a dancer and performer looking to grow a following. The best way to do that right now? Email marketing. Phil and Lauren discuss the importance of having an email list and even write Patrick’s first email! For the full show notes visit http://www.philpallen.expert/episodes/patrick

From deciding on a name to creating defined services, building a brand on your own can be a challenge. 🤷‍♂️ Luckily for today's guest, Phil and Lauren help Erin make some big choices. In this episode, everything is covered from creating a business name or using your own to defining your audience within your services. For the full show notes go to: http://www.philpallen.expert/episodes/erin

It's not easy to brag about your work. 😑Today's guest is at a crossroads in her young life and wondering the best way to articulate her services. A budding brand strategist with big dreams, Phil and Lauren help this guest define her visual style, define her competitive advantages, and figure out how to use Instagram to generate business for the long haul.

Life's easier when technology automates business. 💻 Since Jil works remotely, there's a lot of emailing, scheduling, and questionnaires that just take too much time to do manually but that's where automation comes in. Phil and Lauren talk to an interior designer this week about all the programs and software (free and paid) that can be used to make business life much easier.

It’s time for a new look in the corporate world. 👕 Daniel and Calvin are in the business of making your workday comfortable, yet stylish. Their clothing company has hit the ground running with influencer marketing, but something is just not clicking. Phil and Lauren discuss rethinking the brands target audience and the importance of being specific.

For anyone who's passionate about life, this episode is for you 😬 Danielle is a commercial actress, beauty expert, creative producer, and a mom. She's good at many things, which is why she's come to Phil and Lauren to help her prioritize. In this fun episode, you'll hear Danielle discover her brand's focus and, excitingly, realize that an effective brand needs to be more organized than focused.

You need experience to get a job, but you need a job to get experience 🤔 We've all felt that growing pains of being new to the workforce, but the next generation is feeling it more than ever. In this episode, Dubraska seeks help with building a brand to help her land the job of her dreams. The session covers the importance of voice, positioning, and making yourself seem indispensable.

All pencils down! ✏️Have you ever had a side hustle you've wanted to turn full-time? Our guest Laurens is a consultant by day and video scriber at night. In this inspiring episode, Laurens walks us through the merits of his process and realizes that the best brands are reflections of who we already are.

Make life whatever you want it to be ✨ Today's guest wants a content strategy to inspire people to live life on their own terms. As a successful commercial actress, mother, and (unintentional) viral conspiracist, Andi has a do-it-all attitude that's contagious. In this ep, we go over the ins and outs of building an effective audience on social media. You won't want to miss it.

Art freaks, listen up! 🎨 In this episode, we're introduced to the nichest of niche brands: A fiber arts magazine and membership organization. While the magazine's social media presence is booming, the organization is having troubles converting those fans to sales. Phil and Lauren walk through the importance of simplifying options and help the mag articulate wins to get more members in no time.

Branding is a magical thing. 🎩 In this episode, a magician asks Phil and Lauren how to grow an audience on Instagram. The team tackles the greatest issues with posting illusions online and develop an Instagram posting strategy to start right away.