Brand Therapy

Ever wondered how to amass a YouTube following? 📹 We've got YouTube expert Liron Segev here to tell you. In this episode, hosts Phil and Lauren grill Liron about everything there is to know about YouTube. From video length, calls to action, keywords, through analytics, you'll leave this call with a big to-do list to help your channel!

Have you perfected your pricing? 💰 In this one-on-one episode, hosts Phil and Lauren discuss Phil Pallen Collective's pricing decisions (and trials) over the past decade. From sending out their first website proposal to charging flat rates to managing retainers, this episode explores all the ways to charge for your services. A must-listen for anyone who invoices for their work!

Is TikTok all it's cracked up to be? 📱 In this episode, Phil gets together with TikTok influencer Ed Prado to find out! The two discuss the app's opportunities for creative expression and content, and Ed even walks Phil through his first post. If you're a TikTok newbie or just plain curious about the app, this is the episode for you.

Don't build a house on rented land. 🏠 In this episode, Phil talks about how he went from loathing to loving email marketing—and why he wishes he started sooner. We go through our favorite email platform, how we grew subscribers by 60% in six months, and how to get started. If you're wanting to generate online sales or stay on someone's radar, this episode is a must-listen!

What does it take for a food brand to survive during the pandemic? 🍽 In this episode, food enthusiasts and brand strategists Phil and Lauren discuss the recipe to food brand success with guest Retail Voodoo President David Lemley. A fellow brand strategist, David reflects on his experience with Starbucks, Sur la Table, and more to share branding ideas that set food brands apart in tough times. For...

Work smart, not hard. 🤓 In this episode, hosts Phil and Lauren chat about all things productivity. From tips to managing inbox overflow to owning your calendar, this episode is all about winning back minutes in your day. If you're trying to establish new habits and feel more control over your day-to-day, give this episode a listen!

Ever wonder what it really takes to become a professional blogger? 👩‍💻 This episode is where you get all the answers. Phil and Lauren meet with client Juli Bauer Roth from PaleOMG to learn everything she knows about running a blogging empire. From figuring out your niche to recommended post quantity, Juli dishes on her content tips from nine years of blogging over five times per week. If you’re...

When you're bored of a format, should you switch things up? 😊Today, hosts Phil and Lauren say YES! We're excited to announce that after 71 episodes of Brand Therapy, we're doing something new. New music, new format, new angle, new guests—we discuss the new Brand Therapy and why we're pumped for future episodes. Hope you like it!

It’s a scary time to be a human being, and it’s a scary time to be a business owner. We’ve never gone through something like this before, so it’s impossible to know what’s “right” when it comes to your brand during a pandemic. In this special edition live recording of Brand Therapy, Phil and Lauren tackle one of many questions on people’s minds: Should you promote your brand during a pandemic? The...

How do you brand yourself when you want to do it all? 🤗 For this episode timed with Full Sail University’s annual Hall of Fame conference, Phil and Lauren show how anyone—including a student—can brand themselves by getting specific. Using student Andrea (a former lawyer, producer, do-it-all’er) as a working example, listeners will get a step-by-step guide of the questions to ask yourself to creat...

If you want to promote your brand, should you go live? 🎤 Our expert guest Ian Anderson Gray says yes—and hosts Phil and Lauren think so too! In this episode, Ian addresses all roadblocks to going live and unveils the undeniable opportunities. You'll learn why to go live, how to go live, and when to go live so you can get started right away. If the thought of real-time streaming gives you goosebum...

When you start a new venture, do you need a new brand? 🏃🏽‍♀️ In this episode, Phil and Lauren help guest Margaret, a lawyer-turned-fitness instructor who’s ready to expand her business in a new way. With a traditional profession behind her and a company name today, Margaret is wondering if the time is right for a personal brand. If you’re stuck between business names or industries, this episode...

How do you create a really good team? 💪According to performance and mindset coach Osmaan Sharif, it all comes down to strengths. In this episode, Phil and Lauren grill our expert on all things team-building—from identifying where you excel to recognizing strengths in others—to create an effective and well-rounded business unit. If your business needs to expand or you feel like something’s off in...

Is it possible to brand yourself when you want to do it all? 🤨 Hosts Phil and Lauren have their opinion, but we'll let you decide after listening to this episode! Our guest Ana, a lawyer based in Colombia, loves to help people in any way she can. However, Ana is worried that branding herself as a lawyer will close her off to work opportunities. Our (arguably) most controversial episode yet, this...

Why is photography so important for your personal brand? 📸 Hosts Phil and Lauren meet with photographer Susan to discuss. Susan is one of Phil Pallen Collective’s go-to photographers, and she’s proven time and again that she knows how to capture the essence of her subjects. We drill into details about how Susan makes our clients feel at ease, the secrets for getting people to come out of their sh...

Is it risky to target a specific market within a competitive field? 🍴 Our guest Bahee is on Brand Therapy to find out! Bahee is a nutritionist who wants to be known for a certain type of clientele. Hosts Lauren and Phil help Bahee weigh the pros and cons of catering your marketing to a particular group. (Spoilers: There aren't as many cons as you'd think.) This episode is great for anyone who wor...

How can you brand yourself if you're not a designer? 🎨 In this episode, we meet with Elliot Salazar, graphic designer of Refinery29, to make enlighten non-designers about the critical decisions made when branding. We talk about how to choose the right color, how to channel your aesthetic, and other words of advice from Elliot's brilliant mind. If you're feeling like your brand needs a 2020 update...

Is it possible to merge two completely different careers? 🗺️ In this episode, Phil and Lauren say yes! This week, we're on with Gal, a tour guide with a passion for music and travel. Our guest equally loves both career paths and is wondering how to pursue both simultaneously. In this episode, we teach Gal how to find common themes between his passions to present a united brand sentence. A great ep...

Goodbye 2019 and hello 2020 content strategy! 👋 In this episode, Phil and Lauren chat with the oh-so-knowledgeable Janet Murray about all things content. A journalist turned full-time content coach, Janet knows how to create content out of just about anything. You’ll learn why Janet always starts her day putting herself first, tools to figure out your content angle, and other points of inspiratio...

How do you promote an experience that’s completely individualized? 🚐 In this episode, Phil and Lauren meet with the owner of Happy Campers to discuss just that. Happy Campers offers completely individualized camper designs that needs to be experienced to understand its full value. We discuss the importance of conveying the in-person experience, storytelling on Instagram, offering Instagram takeov...

How do you sell if you don’t feel comfortable selling?🤑Our expert guest on today’s episode, Alison Edgar, knows the answer. A sales coach and downright institution in the UK, Alison gives Phil and Lauren the details on all things sales. From defining your value to mastering cold outreach, this episode will give you all the tools to have your customers begging for your product or services.

How do you attract a completely new target market without affecting your current one? ✨ In this episode, Phil and Lauren met with Catherine Gladwyn of Delegate VA. Catherine's business teaches and accumulates virtual assistants. She's found that her clientele is mainly women but wants to position her business to attract men as well. We weigh the pros and cons of segmenting her audience, explore p...

Is there a secret to writing well? ✍️ In this episode, Phil and Lauren discuss all the ins and outs of copywriting. Instead of a guest, Phil puts Lauren in the hot seat by asking her tricks for writing copy for Phil Pallen Collective’s clients. The two talk about writing tricks, writing authentically, writing quickly, and writing in a way that’s (gasp!) actually enjoyable. For anyone who gets writ...

How do you sell something that's hard to explain? 🤓 In this episode, Phil and Lauren meet with Brett Jaffe, a VP of a cyber security company, to discuss tactics to communicate complicated subjects in a succinct way. We cover the importance of building trust by communicating with a personable delivery, and we also give examples of communicating value from the get-go. If your leads' eyes glaze over...

Is there an easy way to decide your written brand voice, once and for all? 🤔 Enter archetypes. Our expert guest Ryan O'Hara explains how he uses brand archetypes to shape his engaging content online. Hosts Phil and Lauren drill Ryan on the different archetypes, instant inspiration for each, and, most importantly, how to use your archetype to take your personal brand promotions strategy to new hei...