Brand Therapy

Exactly what does it take to change? ⏳ Our hosts Phil and Lauren get straight to the source in a meeting with change management consultant (and former client) Sass Allard. As someone who’s hired to implement and sustain permanent change in companies and people, our guest understands the intricacies of thriving in times of uncertainty. Released with the upcoming new year in mind, use this episode...

reaming of launching a program in 2021? 💭 This is the episode for you! Using client PaleOMG as an example, hosts Phil and Lauren walk through the process of creating a program from start to finish. You’ll learn how to conduct competitive research, tips for mapping out your curriculum, advice on format, vetted platforms, and so much more!

“Can you hear me? Are you there?” 🙉 In this episode, hosts Phil and Lauren meet with audio expert Fernando Delgado to uncover the secrets to good audio. The trio discuss finding the right space for audio, tips for getting the best audio equipment, and other pointers for thriving in certainty as a creative. If you’re stressed out by dropped Zoom calls, echoes, and complaints of muffled mics, this...

When you're not in the mood to work, is doing something better than doing nothing? 😖 In this very short episode of Brand Therapy, exhausted hosts Phil and Lauren have a discussion about energy management, taking work breaks, and communicating with clients. If you're feeling zapped from current events, this low-energy episode is the perfect listen.

Do you celebrate milestones? 🎉 On Brand Therapy, we sure do! Hosts Phil and Lauren celebrate 100 episodes of their podcast with a secret guest and a secret topic. This ep is a fun one full of familiar voices, and you’re invited to our party.

Do you wish it was easier to promote your blog posts? 🗣 Consider using a custom shortened domain! In this episode, hosts Phil and Lauren go through the steps to create small and memorable URLs that make blog promotions a cinch. From deciding your shortened domain to purchase to measuring results, you'll have all the tools to create this critical branding piece by the episode's end.

Do you have dreams of growing a thriving audience on Instagram? 📸 Hosts Lauren and Phil met with Lucas O'Keefe (Instagram Coach and one of the fastest growing creators they know) to dish on his secrets. We get Lucas' perspective on consistency (and the number of posts you ACTUALLY need to publish in a day), community engagement, content tips, and so much more. For anyone who's passionate about In...

How strong is your brain? 💪 In this educational episode, hosts Lauren and Phil meet with triathlete mindset coach (and past client) Adelaide Goodeve to find out. Between avoiding mental fatigue, optimizing your energy, creating affirmations, streamlining your nighttime routine, and brain training for athletic performance, you’ll be invigorated to change your mindset for the better!

How strong is your brain? 💪 In this educational episode, hosts Lauren and Phil meet with triathlete mindset coach (and past client) Adelaide Goodeve to find out. Between avoiding mental fatigue, optimizing your energy, creating affirmations, streamlining your nighttime routine, and brain training for athletic performance, you’ll be invigorated to change your mindset for the better!

Have you ever felt lost before posting on LinkedIn? 😖 Never fear: This Brand Therapy episode will help! Hosts Phil and Lauren have a discussion about drumming up engagement on your LinkedIn through updates. With live examples of effective posts, these two chat about storytelling, post length, post types, and more. By the end of the episode, you'll have a formula to follow that'll help your Linked...

Why do some people get cast on reality TV shows and others don't? 📺 If you've been binging Selling Sunset and Love is Blind like our two hosts, you'll love this episode that breaks down the casting strategies on reality TV shows. Hosts Phil and Lauren meet with casting producer (and long-time friend) Jake Rehorst to talk about his thought process when sifting through talent for Canada's top reali...

Is your LinkedIn profile the best it can be? ☑️ This episode of Brand Therapy will help you find out! Using Phil's current LinkedIn profile as an example, hosts Phil and Lauren walkthrough easy updates to optimize your profile—from profile photo to recommendations. Get ready to master your first impression through this fun episode!

Ever wonder how to create a community about a specific topic? 🤝 Our Brand Therapy guest knows the answer. As the founder of TripScout, Konrad Waliszewski has built a passionate user base of travelers. Hosts Phil and Lauren grill Konrad about his community’s trajectory—from initial fans to a group of thousands—to figure out the formula for uniting over a niche. If you’ve got visions of a devoted g...

Copycat got your tongue? 😼 We've all experienced copycats in our lives, and copycats in branding are no exception. In this one-on-one episode, hosts Phil and Lauren dish on their experiences with copycats over the years. The two discuss when it's worth ignoring, when it's worth confronting, and when serious action is needed to defend your work. If you're a creative or just plain passionate about...

Do you have challenges being "you" on social media? 🤗 If so, you're not alone! In this Brand Therapy episode, Lauren and Phil meet with social media expert Giselle Ugarte to discuss authenticity on social media. Giselle breaks down her advice for finding your voice, thriving on TikTok, and more! For inspiration on giving your social media channels some life and fun, listen to this dynamic episode...

Itching for a new look but not ready to lose your logo? 💥This solo ep with Phil and Lauren walks through all the details of a partial rebrand. You'll learn the questions to ask yourself about your logo—ranging from function to values—and the softer components that can be easily updated. With a real example showcasing before and after, your brand will feel sparkly and new before you know it!

Are you someone who thrives in risky situations? 🚨Whether you do or don't, this episode is a must-listen for anyone who runs a business! Time flies in this informative Brand Therapy session, where you'll meet Marcus Eyers, a commercial pilot. As someone who knows what it's like to have a risky job (ahem, flying massive planes with 300+ people), Marcus knows how to thrive in uncertain conditions....

Is Squarespace 7.1 worth it? 🖥 If you have a Squarespace site, listen up! Squarespace 7.1 is here, and Brand Therapy hosts Phil and Lauren are diving deep into the new version of this beloved website company. In this special edition live episode, we'll outline 7.1's changes to 7.0, how to migrate your old site (trick question? You'll find out), and whether 7.1 makes sense for your brand. For those...

What matters more: your photo shoot or your preparation? 📸 Hosts Phil and Lauren are in camp preparation, and this episode is all about making a plan for brilliant brand photos. You'll learn how to evaluate a photographer, decide a location, choose accessories, plan your shots, and other trade tips our hosts have learned over the years. If you want a brand refresh, listen to this ep and get new p...

What's the secret to connecting with someone? 🔗 In this very exciting episode, hosts Phil and Lauren interview Kylie Hodges, a networking expert, about cultivating authentic relationships. Often coaching introverts, Kylie breaks down her methods for being memorable, following up, and building genuine connections. This is one of our favorite Brand Therapy episodes ever, and we're excited for you t...

Can you thrive online without breaking the bank? 🏦 Hosts Phil and Lauren know so. In this practical episode, our hosts break down the musts of a successful online business, from conference calls to marketing tactics, so you can transition online with ease. If your business has been affected by recent times, have a listen—and your business might change in a way you never expected.

How do you make customers feel like a VIP? :sparkles: Our guest Janet Mactavish, a luxury travel designer, dishes all she knows about creating a red carpet experience for clients. From tackling correspondence to dealing with tantrums, this episode is a must-listen for anyone trying to keep customers happy at all times. How do you make customers feel like a VIP? ✨ Our guest Janet Mactavish, a luxu...

How do you know if your brand is successful? ✨ In this episode, hosts Lauren and Phil try to make the intangible tangible by breaking down the qualitative and quantitative ways to measure your brand's success. If you're thinking about investing in your brand, or you feel like your brand is capable of more than it's achieving, you're going to love this no-nonsense exploration of determining a bran...

Can you be entertaining on LinkedIn? 💼 Hosts Phil and Lauren went to the funniest content creator they know, Catherine Gladwyn, for the answer. Catherine is a business owner, author, and brilliant LinkedIn user, and in this episode she shares her secrets to building an avid following and community. For anyone who's looking to spice up their LinkedIn presence, this discussion is for you!

When it comes to marketing on Instagram, is posting enough? 📸 Spoiler: No. In this one-on-one episode, Phil and Lauren dish on all the latest techniques for improving your Instagram presence—from tools to strategies. If you're feeling uninspired or lost with your own Instagram presence, give this episode a whirl!