Brand Therapy

Are you overwhelmed by the possibilities of branding? 💻 Fear not because this episode is all about the basics! Brand Therapy hosts Phil and Lauren break down the three essential elements that make or break a beautiful brand. (Spoiler alert: Logos aren't in their top three!) Whether you're building from scratch or looking for a change, this informative episode will give you the tools and steps to...

Special episode alert! 🚨 For this fun episode of Brand Therapy, Phil and Lauren call up baker (and Brand Therapy superfan) Kate for an impromptu consultation. The hosts discuss Kate's greatest business challenge, suggest ideas for scaling, and discuss the secret sauce of her business. If you run a brick-and-mortar business, don't miss out on this episode!

Is introversion holding you back from building a personal brand? 🙈 In this solo episode of Brand Therapy, hosts Phil and Lauren discuss the importance of building a brand—even if you don't love the spotlight. From our favorite introvert examples to the best tools for success, this useful episode gives you a step-by-step guide to getting over your fears and taking center stage!

Do you truly know yourself? 😳 In this enlightening episode of Brand Therapy, you’re going to figure out the first steps to self-mastery from executive coach (and our hosts’ client!) Kendra Reddy, CPCC, PCC, CNTC. As someone who works with high-performing leaders, Kendra is a pro at helping people discover their purpose, authenticity, and strengths for better performance at work and life. If you f...

Feeling exhausted beyond measure? 🥱 If the answer is yes, then this quick Brand Therapy is what the doctor ordered. Inspired by a recent conversation from their group coaching program, hosts Phil and Lauren discuss the all-too-common feeling of burnout among entrepreneurs. From identifying indicators of upcoming burnout to indulging in the seven (yes, seven!) types of rest, this episode gives you...

Wondering how to become the most creative version of you? 💡 This episode has you covered! Brand Therapy hosts Phil and Lauren meet with legendary songwriter coach and long-time client Judy Stakee to discuss all things creativity. This episode covers the power of presence, consciousness, voice, and tools to create a system that develops your creative potential. Judy shares her proprietary methodol...

Itching to make more sales? 💳 Then you’re in for a fun episode! Hosts Phil and Lauren dish on the techniques they personally use to intrigue, convert, and secure clients. From adopting a problem-solving mindset to creating a pipeline that limits decision fatigue, you’ll be ready to tackle your small business' sales like a champ!

Who wants to make some bigger profits? 🤑 Get ready to maximize your business' money-making potential with insights from Brand Therapy's special guest Tony Guarnaccia! Hosts Phil and Lauren chat with Tony, an expert in helping business owners find and make profit, about his mission, perspective, and tactics for taking entrepreneurship to new heights. If you're motivated by stories about people ove...

Wanting to dabble in the world of paid partnerships? 🛒 Before you do, make sure you listen to this! In this episode of Brand Therapy, hosts Phil and Lauren reflect on Phil's first month of creating sponsored content, which was both successful and surprising. From figuring out your rate to endorsing what you believe in, Phil dishes on discoveries and lessons he's learned along the way. For anyone...

Are you interested in Facebook ads but scared to potentially lose money? 💸 Never fear—because we've got Facebook ads expert Rory Stern on Brand Therapy! In this informative episode, hosts Phil and Lauren grill Rory on all things Facebook ads. The crew discusses risk tolerance, establishing proof of concept, creating goals, and much, much more. This episode is packed with information (and one of t...

Are you ready to dive into the world of podcasting? 🎧 This episode addresses everything you need to know (and everything our hosts had wish they'd known) about starting your own podcast. Broken down into four comprehensive stages, hosts Phil and Lauren have a deep discourse about figuring out your niche, determining equipment, hiring an editor, creating a schedule, and much, much more. If you hav...

Do you wish your brand could connect with a younger audience, but aren't quite sure how? 👶 In this dynamic episode, hosts Phil and Lauren meet with internet safety sensation (and former client) Katie Greer for a 411 on all things youth. From understanding teens expectations to learning about what's cool on TikTok, you're going to love this fast-moving conversation about connecting with kids these...

Is your brand personality communicated in the best way possible? 👏 In this solo ep, brand strategists and hosts Phil and Lauren discuss the importance of owning your brand personality. With specific examples of differing personality types, you'll learn how to effectively communicate your brand personality through colors, typography, and content. Listen to the hosts gush over brands they love whil...

Have you ever wondered what it takes to be a kind but effective leader? 🙌 In this episode of Brand Therapy, hosts Phil and Lauren go straight to the source with our guest Winn Claybaugh. As Dean of Paul Mitchell Schools, Winn has mastered the artful balance of being a kind boss while getting sh*t done. You'll love hearing Winn's fresh perspective on mistakes, his favorite leadership advice, and t...

Trying to post more on Instagram but don't know where to start? 🤷🏼‍♀️ Then you'll want to make way for inspiration in this fun episode of Brand Therapy! In this solo episode, brand strategists and hosts Phil and Lauren have a frank discussion about easy ways to create content on Instagram. From addressing the elephant in the room (it's not about you; it's about your audience) to speaking directl...

Is it possible to get speaking gigs in this current climate? 🎤 According to speaker manager (and this episode's Brand Therapy guest) Charlotte Raybourn, the answer is yes! Hosts Phil and Lauren meet with Charlotte to obtain recommendations for locking down online speaking gigs. We dial into what event bookers are looking for, techniques for developing your online presentation, and receive first-h...

When was the last time you took a step back to think about your brand? 🧐 If it's been a while, you're in for a treat! This episode of Brand Therapy is all about positioning. Hosts Phil and Lauren give you 50 questions that are meant to get you thinking about your brand's past, present, and future. Consider jotting down your answers while listening and then review with fresh eyes once the episode...

Does your website make people go wow? 😯 If the answer is no, this episode of Brand Therapy will help get you there! Hosts Phil and Lauren meet with Squarespace expert and Inside the Square founder Becca Hairpin to dish on all things Squarespace design. As fellow Squarespace fanatics, our hosts grill Becca on the coolest (and easiest) tricks to get your site looking great. If 2021 is going to be y...

What are some simple ways to retain clients? 👯‍♀️ Hosts and brand strategists Phil and Lauren reflect and brainstorm in this solo episode of Brand Therapy. From reflecting on repeat customer wins to suggesting ways to strike up a conversation with past clients, this episode will make you realize that it’s easier than ever to grow your business—if you build lasting relationships.

Is Clubhouse another fleeting trend—or a burgeoning force for professional connections? 📱 Hosts Phil and Lauren are teaming up with returning guest (and now-client) Giselle Ugarte to dish on everything there is to know about the latest must-have app. Giselle gives us a Clubhouse tour, etiquette lesson, and vision of the possibilities that come with this audio-only experience. If you’re curious ab...

Want to go live on Instagram but don't know where to start? 🎬 You start with this episode! In this fun conversation, Phil dishes his Instagram Live secrets so you get the confidence to go live yourself. You'll learn how to structure your Live, decide whether or not you need a guest, and all the little details that create a successful Live. If you're wanting more followers (yes!), more brand credi...

Do you have dreams of looking effortless on video calls? 💁🏼‍♀️ If the answer is yes, you're in for a treat on this episode of Brand Therapy. Hosts Phil and Lauren meet with long-time friend, recent client, and all-around incredible news anchor Ashley Rowe to discuss the secrets of being effective on camera. From where to look, how to avoid awkward interruptions, and tips for getting your message...

Do you get jitters before speaking at meetings or giving presentations? 😰 Fear not, dear listener, because Phil and Lauren are here to support! In this 1:1 episode, our hosts have a frank discussion about the opportunities that come from speaking with confidence. You'll learn about their fears (twist: Phil hasn't always been comfortable with the spotlight), their thoughts on a great presentation,...

How many times a day do you look at your phone? 📲 If you're like the majority of people, chances are that it's a lot. Inspired by the new year ahead of us, hosts Phil and Lauren met with clinical psychologist (and former client) Dr. Alexander Bacher, a specialist in addiction treatment, for techniques on managing our reliance on technology. With references to The Social Dilemma, an overview of ad...

Have you started thinking about your 2021 goals? ✅ In the final episode of 2020, hosts Phil and Lauren have a productive discussion about lessons they’ve learned (and wish they’d learned earlier) about goal setting. Get ready to learn about qualitative goals, quantitative goals, and tactics for ensuring you’re staying on track. If you’re determined to make 2021 your year, this episode is for you....