Brand Therapy

Who wants to go viral? 🙋🏼‍♂️ In this fun Brand Therapy episode, we meet with Instagram Reels expert and food mindset coach Jessie Golden to learn the secrets. Hosts Phil and Lauren grill Jess on her tactics for making Reels—getting ideas, filming, editing, the works—while breaking down her secrets for getting 250k+ views. We talk about getting uncomfortably specific, finding inspiration, and get...

What can you learn from 24 guest episodes in a year? 🤓 A heck of a lot! In this year-end recap, brand strategists and hosts Phil and Lauren swap their favorite lessons from 2021 podcast guests. This episode is educational, fun, a bit silly, and packed with lessons that will kickstart your 2022 with a jolt!

Feel like coworkers and clients don't see the "real" you? 💯 Authenticity coach and guest Kristine Thody is here to teach you how to let down your armor and let the real you shine. As a client of hosts Phil and Lauren, Kristine Thody has helped leaders across Fortune 500 companies unlock authenticity for fulfilling lives, connections, and careers. In this episode, you're going to learn her go-to m...

Wish you could grow your newsletter list on autopilot? 📈 This episode tells all. Brand strategists and hosts Phil and Lauren share their secrets to creating a content funnel that gets you seen and subscribers hooked. From planning out your key platforms to creating an irresistible offer, your email list will be catapulting before you know it.

Dreaming of building an online or offline event? ⚙️ Then you're going to love this Brand Therapy episode. Our hosts Phil and Lauren meet with event producer Erika Kulovitz for insights on crafting the perfect educational experience. Erika shares her wisdom on understanding your attendees, booking speakers, and creating forward-thinking experiences in a post-COVID world. Get ready to be dazzled!

Stumped on a brand name? ✍️ You're not alone! In this Brand Therapy episode, brand strategists and hosts Phil and Lauren dish on their tricks for creating business names for clients. You'll learn their non-negotiables (including being easy to remember), techniques for brainstorming, and a can't-miss tool to get the ball rolling. For anyone who wants to finalize a business name, you're going to lov...

Wish you could go viral on LinkedIn? 📢 After this enlightening Brand Therapy episode, you just might! Hosts Phil and Lauren meet with keynote speaker, coach, and bonafide LinkedIn expert Petra Zink to discuss the limitless potential of the platform. From lead generation to community building, Petra dishes on her tried-and-true methods for making the most of this often underrated platform. Don't m...

Do brand strategists ever recommend going off-brand? 😱 These two Brand Therapy hosts sure do—for special cases! In this snappy episode, hosts Phil and Lauren have a frank discussion about when it's advisable to steer away from your brand rules. The two chat about branding milestones to hit before departing from the brand board, instances where going off-brand is acceptable, and—most importantly—t...

Daunted by the idea of consulting a lawyer for your small business? 📃 This Brand Therapy episode clarifies all! Brand strategists and hosts Phil and Lauren meet with Mark Wright to understand when and why a solopreneur or business owner should consult a lawyer. As a specialist in the law of blogs and creative works, Mark shares his legal wisdom on contracts, intellectual property, copyright, crea...

Wish you could get "in the zone" whenever you wanted? 👩🏼‍💻 Get ready, listener, because you're going to learn how! In her first-ever solo episode, our host Lauren dishes on discoveries she's made in the pursuit of absolute focus. From systems that provide clarity on priorities to creating a space that suits your vibe, this episode empowers you to make the most of every minute.

Feel like your life is a bucking horse and you're along for the ride? 🐴 This Brand Therapy episode is just what you need! Hosts Phil and Lauren meet with seventh-generation spiritual advisor (and long-time client) for his perspective on mindfulness in entrepreneurship. Chandresh digs into the power of intentionally calming your mind, overcoming anxiety, rejecting "the grind", and creating a prese...

How specific should you get with targeting your audience? 🎯 In the world of personal branding, brand strategists Phil and Lauren have a controversial opinion. In this no-nonsense episode of Brand Therapy, your hosts get real about the sweet spot of niching down. From procrastinating through strategizing to trying to appeal to everyone, you’ll be inspired to combat your niching demons to get your...

Can you get PR without a publicist? 📰 According to our expert guest, you certainly can! In this Brand Therapy episode, Phil and Lauren debunk PR myths with renowned publicist Claire Shiels. You’ll learn tricks for building relationships with journalists (it’s easier than you think!), pitching yourself as an expert, and generating your own PR without breaking the bank. This is one of our favorite...

Wish you could capture your brand aesthetic? 🌅 This Brand Therapy episode will help! Hosts Phil and Lauren break down the art and science behind perfect mood boards. (Well, maybe not science, but there is a formula!) You'll learn how to define your brand's emotional message, select a leading color, and have everything you need to create an effective mood board all on your own. Enjoy!

Dreaming of making money from your podcast? :☁️ Listener, you’re in luck! Brand Therapy hosts Phil and Lauren meet with podcasting extraordinaire Jaclyn Mellone for the deets on making cash in the highly competitive podcasting space. You’ll learn how to position your podcast for success, identifying your target audience, setting up affiliate links, and mistakes to avoid. You don’t want to miss thi...

Wish you could make money while sleeping? 🛌 With the proper affiliate links strategy, there's nothing stopping you! In this educational episode, hosts Phil and Lauren discuss the how-to behind affiliate links as a passive income generator. This chat covers the A-Z of all things affiliate marketing, including tips for finding opportunities, promoting links, and tracking success. If you're looking...

Wish you had more energy to tackle your day? ⚡️ Brand Therapy hosts Phil and Lauren called upon brain and body optimization coach Tanessa Shears for her guidance! With an expertise in eliminating brain fog for entrepreneurs, Tanessa dishes on easy hacks you can do to be energized without the help of caffeine. From optimizing sleep to treating your body as a scientific experiment, this useful epis...

Wondering if it's time to give a client the boot? 🥾 While it's not fun, firing a client is an often-necessary part of business, and hosts Phil and Lauren are here to share their techniques for deciding when it's time! You'll learn how to evaluate whether a client is a good fit and understand how to articulate the boundaries that are necessary for your sanity. The hosts also provide a script that...

Have you ever wondered how people secure sponsored content deals? 💵 You're about to find out! In this informative episode, Brand Therapy hosts Phil and Lauren get the scoop on all things brand deals from business coach Jenny Melrose. Jenny is an expert in helping entrepreneurs and bloggers scale their business, which includes owning their influence through brand sponsors. Her insight will teach y...

When you write content, do you find it hard to be "you"? 😵 💫 This week's Brand Therapy episode is here to help! Get ready for hosts Phil and Lauren to have an in-depth discussion on all things brand voice. From inspirational examples to exercises to keep you in check, you'll become conscious of your unique communication quirks and motivated to be yourself. If you create content in any form, this...

Feeling out of the loop with hashtags? #️⃣ Don’t worry—this episode will bring you up to speed! Hosts Phil and Lauren meet with content creator (and childhood YouTube star) Joey Engelman to learn everything possible about growing accounts through hashtags. We distill the real purpose behind hashtags, metrics to track, tools to use, and more. Get ready for a fun and informative episode!

Wish you could make some cash from YouTube? 📺 After you listen to this episode, that wish could become a reality! In this fun Brand Therapy episode, Hosts Phil and Lauren discuss everything they've learned about creating a money-making YouTube channel. From establishing a workflow to prioritizing a consistent schedule, you'll get all the info needed to unlock an additional income stream!

Ever wish you could read the minds of your target audience? 🔮 With search listening, you can! In this informative Brand Therapy episode, hosts Phil and Lauren excitedly chat with Sophie Coley, a thought leader and speaker with exceptional consumer insights. She teaches you how to think like your audience and (with the help of tools like Answer the Public) get discovered. A must listen for anyone...

Wondering what to do with your hands when you get photos taken? 📸 The secret comes down to props! In this episode, Brand Therapy hosts Phil and Lauren reflect on (hundreds of) client photo shoots to narrow down the ultimate props list. Get ready to be inspired—because these ideas will take your photos to the next level!

Wish you could make a splash every time you enter a meeting? 🌊 If the answer is yes, you’re in for a treat! In this exciting Brand Therapy episode, hosts Phil and Lauren meet with casting director, on-camera coach, media trainer, and podcaster Barbara Barna Abel to dish on all things presence. As a dynamic force in the entertainment industry, Barbara has a refreshing perspective on personal devel...