Brand Rescue: Public Relations Unfiltered

Don’t underestimate the power of Google. While ranking hire on Google search isn't as easy as snapping your fingers, there are simple things you can do to help your ranking! Tune in for today's episode as Whitney covers six FREE ways to rank higher on Google search. Have an industry specific topic you want us to cover? Send your questions to @thewhitneylee on Instagram!

In the last two decades, Patricia Nowakowski has built a lucrative brand in the hair industry and gained extensive knowledge in business leadership. Join us for today's episode as Whitney chats with Patricia about her story and digs into actionable tips that others in the hair industry can implement to grow their own clientele. Patricia owns 6 salon suites & Opulent Beauty Salon, a successful...

Are you a business owner who has been banging their head against the wall trying to figure it out? Look no further. Our resident entrepreneur and founder of True Story Public Relations is here to spill the tips that have helped her. Tune in for today’s episode for easy-to-implement strategies from our very own Whitney Lee.  Have a specific topic you want us to cover? Connect with Whitney on Instag...

If there's anything we know, it's that hard work and connections pay off. That's exactly how Jill Bauer made her way to QVC, TODAY Show, and Property Brothers. Join us for today's episode as Whitney chats with Jill about her journey from small town reporter to being a personality on nationwide television. Jill Bauer is a national television personality and lifestyle expert. For over 25 years, Jill...

Scratching your head over why you aren’t making sales? On today’s episode, Whitney is getting raw and real about common reasons businesses could be missing out on sales. All of these problems are fixable, so gear up and get ready to take these tips and run with them to boost your sales.  Want personalized help with making a strategic marketing plan? Text us today at truestorypr.co!

Today’s episode is the perfect example of how PR can look completely different across industries. Whitney has always said that politics and real estate are two industries her agency doesn’t work with. So today, she’s bringing in Eric Olsen to give listeners a peek of what PR can look like in a political setting. Eric Olsen is the Communications Director and Senior Advisor for a member of the US Ho...

Looking for ways to market your restaurant? You don’t need complicated campaigns to see growth. Tune in for today’s episode as Whitney shares simple yet effective marketing tactics any restaurant can implement! 

Every entrepreneur has a story of how they decided to start their business. For Dr. Erin Ellis of Hope Natural Health, it was a cancer diagnosis. Dr. Ellis has found her passion helping women fix crappy periods, helping with hormone imbalances and addressing the root cause of why people are running on empty. Join us for today’s episode as Whitney and Dr. Ellis chat about her inspiring journey to h...

Do you own a med spa or plastic surgery practice? This episode is for you! Tune in for today's episode as Whitney gives you practical and actionable tips for marketing your practice and boosting your bottom line.  Have an industry specific topic you'd like us to cover? Share your recommendations with Whitney on Instagram ! 

Andrea Sager made the biggest comeback when she became the CEO of her own company, The Legalpreneur, after getting fired from a law firm. The Legalprenuer is reinventing legal services for small businesses. Tune in for today's episode as Whitney chats with Andrea about the twists and turns of her journey and the "aha" moment when she decided to focus her efforts on assisting businesses. From a div...

Are you lost on how to start marketing your fashion brand? There’s so much information out there, it can be hard to make sense of it all. Not to worry, Whitney is sharing easy-to-implement, foolproof strategies for your clothing line. Tune in to this episode for ten marketing and PR strategies every fashion brand should be doing. If you have an industry specific topic you would like to see covered...

If there was anything R.T. Custer anticipated when he founded Vortic Watches, it was most definitely not a lawsuit from the world's biggest watch brand. Needless to say, this world-class entrepreneur has a wealth of insight when it comes to overcoming hurdles as an entrepreneur. Tune in to this week’s episode as Whitney picks R.T. Custer’s brain on some of the trials and wins he has experienced on...

While we truly believe in the value of hiring an agency, it is not rare for business owners, especially small business owners, to opt for an in-house marketing assistant. Some go down this path in an attempt to cut costs, while others truly believe they need someone physically in their office.   Unfortunately, many business owners that choose this path find themselves expelling more energy trying...

Some may say the stars aligned when Staci Berryman and Heidi Blalock met at an autism walk in 2009. That meeting led the duo to co-founding Emerald Coast Autism Center, a non-profit school and therapy center for children and young adults on the autism spectrum. From finding land to lease for only one dollar per year, to planning a second facility to prepare their students for the workforce, Staci...

It’s time to take your hospitality digital marketing to the next level. While many marketing strategies can be used across industries, getting specific on the tactics you are using can make the biggest difference. Whitney has spent years boosting the bottom line of hotels and resorts. In today’s episode, she’s spilling her secrets and giving you a crash course in six strategies every hotel and res...

Have you ever felt like you had to convince someone of your professional value just because of your age? Courtney Spritzer started growing one of NYC’s largest social media agencies in her twenties and is no stranger to this challenge. Tune in to this week’s episode as Whitney interviews Courtney Spritzer of Socialfly on some of the trials she has overcome while building a social media agency with...

New Year, New Podcast! Welcome to True Story: The Public Relations Podcast, a space where we get a peek behind the scenes of brands and businesses that have a real story to tell. We want to support brands that aren’t afraid to show their true colors. Tune in to today’s episode to hear the lowdown on why Whitney decided to rebrand the agency and podcast, and what’s to come in 2023!

As an agency, proving your worth is an important way to keep clients! This is why reporting results is crucial, and it is powerful to showcase data so that clients can see the value behind our actions. Tracking and analyzing data can also help you identify best practices for your business by highlighting actions that are or are not yielding positive results. In today's episode, we are sharing how...

If you have big goals for your business in 2023 (and you totally should) now is the time to make your roadmap of actions that will help you achieve those goals! During Q4 some clients try to push project planning into the new year, but don't make the mistake of underestimating the time it takes to effectively plan and execute your business initiatives. In today's episode, Whitney is chatting with...

Can you believe it is almost 2023? This time of year many people in business start to check out between the holidays and begin pushing stuff to next year. At Sociallee, we like to take this time when our client work may be a bit slower and use it for planning and to get prepared for the new year. So how can you take the next few weeks to really set your business up for success in 2023? Tune in to...

If you’ve listened to episode 34, you already know how to write the perfect pitch. Not everybody has access to the expensive software when they’re getting started. So how do you find the media contacts to pitch to without it? In this solo episode, Whitney is spilling all of her secrets. Be prepared to get into the nitty gritty of how to build your media list through time and research!

Whether your goal is driving sales, gaining new customers, or increasing brand awareness, having an omni-channel strategy with both organic and paid media will help you reach your goals!  In today's episode, Whitney Lee is speaking with Lynn and Mollie, Co-Founders of BrandVerge. BrandVerge helps clients with their media strategy so they can get featured in paid media and optimize paid media for g...

Some people think that being in the media is always a good thing... even when the press is not so flattering. It really depends on who you are and why people are talking about you.  We've all seen bad press on high-profile figures, but it doesn't always have a largely negative effect on that person's career or quality of life. Meanwhile, some press gets people completely canceled. In today's episo...

The pandemic changed many things in our world, including the use of virtual events. As people shifted to working from home, meetings, happy hours, and even social gatherings started to take place virtually! Now that everything is "back to normal", it's easy to think that virtual events are not as popular.  On today's episode, Whitney is talking with Bri Snellgrove of Social Icon about how virtual...

When it comes to paying influencers for a brand deal, there is not a one-size-fits-all answer. Each influencer partnership will most likely differ based on several factors. In today's episode, we are going over four things you should consider to help you create an influencer partnership with appropriate compensation. Paying an influencer cash is not always the best option, and there are several ot...