Brand Rescue: Public Relations Unfiltered

The holidays are here and it's no doubt that for many business owners, it can feel even more hectic. But did you know the holidays are the perfect time to drive even more business to your product or service? Tune in for today's episode as Whitney spills her tips and tricks for boosting sales during the holiday madness. Whether you went into the season with a plan of action or you're late to the ga...

Contrary to popular belief, working in the Public Relations industry isn’t all glitz and glamour. To be successful in PR, you have to be willing to put your head down and work, but there are several other characteristics successful PR people possess.  In today’s episode, Whitney is sharing a behind-the-scenes look into working in PR and how to know if you’re cut out to work in the industry!  -----...

We live in a day and age where everyone wants to go viral on social media. Today, Whitney is interviewing Co-Founder and CEO of Attentioneers, Hilary Billings. Hilary is no stranger to going viral and is sharing her secret sauce to creating short-form videos that people WANT to see. Tune in and leave this episode with new inspiration and ideas for creating videos with the potential to go viral. --...

How does an agency owner manage their workload when they’re receiving HUNDREDS of emails a day?  On today’s episode, Whitney is getting into the nitty-gritty of her productivity flow and sharing hacks that you can implement into your day-to-day.  If you’re ready to up-level your productivity game, you do not want to miss this episode!  Have a specific topic you want us to cover? Send your ideas to...

Getting a prenup doesn’t have to have a gross connotation to it. Family law attorney, Aaron Thomas, is changing the game and helping couples prepare for marriage and prevent money disagreements.  As you can imagine, prenup preparation is not the most glamorous service to offer, which is why Aaron is sharing his three mistakes to avoid when promoting a controversial business or service. Tune in for...

Don't panic, but if you haven't started prepping your business or client for the holidays yet, you're behind! If you're in that club (or if you just want to add in a little extra this holiday season), you'll want to tune in for today's episode. Buckle up and get ready to rock the holidays as Whitney shares planning tips that will help your business stand out during the holiday season. ------- Whit...

The royal wedding, hot takes on artificial intelligence, and pitching tips- this is an episode you won’t want to miss. Today Whitney is interviewing journalist and food writer, Aly Walansky. Aly’s work has been featured in publications like The Today Show, Forbes, Food & Wine, Southern Living, The Spruce,  FoodNetwork.com , All Recipes, The Kitchn, and many more. Tune in for the full scoop wit...

Launching a new event can be a challenge. Where do you start? How do you get the public's eyes on what you're trying to do? How do you know people will buy tickets? Whitney has supported multiple organizations in launching first-year events and today she's sharing her secrets on what to do and what NOT to do when launching an event. If you're thinking of launching a new event, you won't want to mi...

Are you struggling to find leads for your business? It's no secret that lead generation can be one of the most difficult things for business owners. But what if you had a specific strategy that would result in consistent leads? Join us today as Whitney interviews Barb Betts and they discuss the challenges that business owners face when finding clientele to serve and actionable strategies that coul...

On last week's episode, we talked about taking your big ideas and turning them into a book. Today, we're taking that a step further and chatting about how to actually put that book out into the world and make the most of it! Melanie Herschorn, Founder of VIP Book Marketing, joins Whitney as they discuss actionable tips for planning a successful book launch! ------- Melanie Herschorn wants to make...

Do you consider yourself to be a professional at something? Writing a book might be your next big step. In today's episode, Whitney is chatting with Jake Kelfer, a 4x best-selling author and founder of "Big Idea to Best Seller." Jake will coach you through finding your why and what you can expect when it comes to writing a book. If the idea of becoming an author has been sitting in the back of you...

Are you racking your brain over how to optimize your Facebook ads? We know - Facebook ads can be frustrating when you feel like you’ve tried everything and are not getting the desired results.  On today’s episode, Whitney is sharing her tips and tricks for troubleshooting ads that aren't working. Tune in for strategies that will help you get results!

Want to land more interviews on podcasts? If you answered yes, get ready to strap in as today’s episode will give you all the tips you need to pitch yourself for podcasts!  Tune in as Whitney Lee shares her personal experience as a podcast host and what she looks for in podcast guests. She's also spilling the strategies she has used to land interviews on other podcasts.  Have a specific topic you...

Are you an expert or entrepreneur that is pouring hours and hours into your services to make more money? There may be a revenue stream you're completely missing out on. In today's episode, Whitney is chatting with Jasmine Jonte from Cre8tion on all things online courses! Jasmine and her team take the knowledge and expertise of entrepreneurs all over the country and turn it into sellable online pro...

It's time to put our scientist caps on! Have you ever wondered what the best time of day to post on social media is? We're here to help you crack the code. The bad news is that there's no one-size-fits-all answer. The GOOD news is that with some strategic thinking and experimentation, you can find when YOUR target audience is most likely to engage. Tune in for today's episode as our OG social medi...

The grand opening of your business can be a HUGE PR opportunity if done correctly. Unfortunately, many businesses make one common mistake. Spoiler alert: they spill the tea to the public too soon. Today, Whitney is sharing her easy 5 step PR process for grand openings that almost anyone can implement. If you're getting ready to launch a new business or location, you won't want to miss this episode...

Are you an agency owner or freelancer? This episode is for you! Today, our very own Whitney Lee is chatting with Armando Leduc of Leduc Entertainment and discussing specific advice about scaling your business. Armando is sharing ways that he scaled his seven figure agency and spilling tips that you can implement for yourself. --------------------------------- Connect with Armando at LeducEntertain...

Don’t get it twisted. PR and social media are for B2B companies too! Let go of the preconceived notion that PR and social media are the same thing as sales. While both may eventually lead to an increase in overall sales, they each serve their own purpose.  Tune in for today’s episode as Whitney shares some of her PR strategies for a new B2B client, and gives you ways to implement them in your own...

The topic of Artificial Intelligence can seem intimidating if you’ve never used it. While there are many things that can be unreliable about AI, the truth is that it is a part of our future! On today’s episode, Whitney is covering the positives AND negatives of Artificial Intelligence with Steve Marcinuk of Intellegent Relations.  Tune in to learn specific ways you may be able to use AI to acceler...

Are you hearing crickets when you send out your press release? Nothing feels worse than praying for the media to pick up your piece and getting no response. There are many common mistakes that businesses make when it comes to their PR plan, many of which are an easy fix! Tune in for today's episode as Whitney spills the tea on why the press may not pick up your announcement, and gives advice on wh...

Sometimes you have to hit rock bottom in order to grow to your greatest potential. That is exactly what happened for Nick Hiter, who is now a CEO and the host of Sirius XM Radio’s “Y’allternative” station.  Get ready to be inspired and tune in for today’s episode, as we dive deep into Nick Hiter’s journey and growth. Whitney and Nick chat about how losing his safety net changed the trajectory of h...

Many entrepreneurs come to a point where they want to rebrand their business. Maybe their initial branding doesn’t match the direction the company has grown, or they just want a fresh new look!  If a rebrand is in the future for you, this episode is for you! Whitney is sharing her do’s and don’ts that she’s learned through rebranding her own company. So strap in and get ready to take notes to prep...

Has one thing ever changed your life for the better so much that you wanted to shout it from the rooftops? For Lesley Logan, Pilates was that one thing.  Lesley has turned her passion into a business centered around coaching, fitness, and travel. Now, she shares her joy of Pilates with others in the online space so that they can experience it from anywhere in the world.  Join us for today’s episod...

Have you been struggling to see the sales you want from promoting on social media? There are some common practices that often prevent businesses from reaching their desired ROI. Luckily, Whitney has years of experience observing the things businesses do right and wrong when creating their social media strategy. Tune in for today's episode as she shares the things you should and shouldn't be doing...

Imagine being able to walk into your closet and have a curated selection of clothing that you love. That's exactly what Jessica Papineau does for her clients. Through customized styling, Jessica has helped entrepreneurs feel like their most confident, authentic self. Join us for today's episode as Whitney chats with Jessica about her journey to starting her own business and things she's learned al...