Brand Rescue: Public Relations Unfiltered

Today’s episode is a real, raw message from an agency owner directly to influencers! If you’re an influencer, buckle up for tips and etiquette for working with brands and agencies. You may be surprised by how much these simple adjustments can impact your work with agencies and brands.  -------- Have a specific topic you'd like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee .

From raising $100k in 60 days to watching her idea for a multi-media studio come to life, Carly Gilleland is a pro at putting in the work and watching the hard-earned results unfold! Tune in today as we talk about the challenges of starting a creative business, working as a woman in a male-dominated industry, and chasing after your dreams! This episode will leave you fired up, ready to take the ne...

The world of public relations may seem mystical, but once you learn how to tackle some of the most common hurdles, you will be on the track to making brands truly known.  Today, Whitney Lee is spilling the biggest challenge of working in PR and how to troubleshoot it. Don’t miss out on this episode if you’ve been hitting public relations roadblocks for you and your clients. Have a topic you'd like...

Is your business missing the mark when it comes to branding and PR? In today's episode, we hear from Sara Chambers on how her agency has mastered the perfect blend of strategy and branding to help propel businesses forward. Tune in for tips that you can apply to your business! -------- Elly and Nora Creative Connect with Sara on Instagram Connect with Sara on Linkedin Connect with Whitney on Insta...

Good leaders make mistakes too! Hear from the principal of True Story Public Relations herself as Whitney Lee dives into mistakes she's made and what she has learned from them. Tune in to today's episode to learn more about embracing vulnerability and growing from setbacks. Remember, even the greatest leaders stumble, but it's how they rise that defines their legacy.  ----------- Have a specific t...

Join us for today's episode as we dive into the inspiring journey of Barnabas Carrega, CEO and Founder of The GR8 Experience, as he shares how he built this empire at just 22 years old. From tennis buff to CEO, Barnabas shares how his journey led him to build custom dream experiences for his clients. --------- Connect with Barnabas on Linkedin The Gr8 Experience True Story Public Relations Website...

Managing a remote team has a slew of positive benefits. From lower operating expenses to having more flexibility, remote work can be a good fit for many teams, but it also comes with its challenges. Through years of adapting to work-from-home life, our team has experienced the ups and downs and learned from every experience.  Tune in to today's solo podcast episode as we spill the secret killer to...

If you are looking for community as a business owner, this episode is for you! Join us as we sit down with Devin Butler, Founder of Arizona Entrepreneurs (AZE), to dive into his exclusive secrets on building and monetizing a community from the ground up. Devin started AZE because it was exactly what he was looking for when he first moved to Arizona. He had no connections and realized he needed to...

Knowing when it’s time to let an employee go can be a hard decision to make. In Whitney’s years of running the agency, she has had to face the difficult reality that some people simply aren’t a good fit for your team.  Listen in for today’s episode as we share some factors to keep in mind when it’s not working out with an employee and how to decide when it’s time to let that person go.  Want to he...

Today, we’re celebrating our 100th podcast episode with a very special guest! Bri Taylor, the Director of Operations at True Story Public Relations joins Whitney for a deep dive into the pros and cons of remote agency life.  Tune in as Bri and Whitney dive into the most awesome parts of working as a remote agency and some of the difficulties their remote team has faced along the way.  ------------...

Could these three little subconscious behaviors be ruining your productivity?  As an agency owner, Whitney is no stranger to being pulled in a million directions. Whether your productivity is slacking in your personal or professional life, changing these three behaviors could make a world of difference.  Have a specific topic or question you’d like us to cover? Send your ideas to Whitney on Instag...

Already reaching over a million in 2024, Jared Williams is changing the game for local news in Northwest Florida. Join us today as Whitney and Jared catch us up on the story behind Get the Coast, Northwest Florida's leading digital news outlet, and what’s coming next. Don't forget to click below to watch Whitney's blooper reel from her time on the Get the Coast Everything Show! -------- Watch the...

Gauging the perfect time to hire can be a daunting task. What if you hire too soon and it impacts your profitability? What if you hire too late and your team suffers?  Tune in as we share our advice for picking the perfect time to hire a new team member.  Have a specific topic you’d like us to cover? Connect with Whitney on Instagram @thewhitneylee. 

As the original pioneer behind the all-inclusive experience, Club Med has mastered the art of staying relevant in the all-inclusive resort space for decades. Join us today as we dive deep with the VP of Marketing North America and USA Sales for Club Med, Amelie Brouhard. Be prepared to take notes as Whitney and Amelie break down some of the strategies Club Med has used over the years to keep its b...

Internships can change the game for your business! Not only is an extra set of hands helpful, but it's also incredibly rewarding to foster growth in another individual. Tune in today as Whitney shares how she structures True Story's internship program and some hard lessons she has learned along the way! -------------- Have a specific topic or guest you would like us to have on the podcast? Share y...

Offering an internship program is an incredible and rewarding tool for business owners. In today’s episode, Whitney is sharing how she built out the internship program for True Story Public Relations.  Tune in as Whitney provides tips on what she looks for when bringing on interns and some lessons she has learned along the way! Want to share something that has worked for you and your interns? Conn...

“When you give your customers something to talk about, you’re going to see very rapid and very real ROI.”  Ever wonder how other brands and businesses gained their die-hard supporters? Most of the time, it’s not due to luck. It’s due to hard work and strategy!  Join us today as Whitney deep dives with Brittany Hodak on actionable tips for turning customers into superfans.  -------------------- Con...

Have you ever wondered how an agency owner starts their week? Whitney is riding solo today and spilling her strategies for starting the week on the right foot. Put these 3 things in place to help make your team more productive every week. -------------------- Have a specific topic you'd like us to cover? A guest you'd like to hear? Send your ideas to Whitney on Instagram @thewhitneylee .

In an industry where it’s common to keep your cards close to the chest, Jen Berson took the values of community over competition seriously in her PR agency. Instead of keeping her tips and tricks a secret, she created Jeneration Academy , an online educational platform for entrepreneurs that includes courses, resources, and an online community.  Join us today as Whitney and Jen dive into several h...

For many influencers or experts in their fields, growing one's personal brand is integral to the growth of their business. If this is you, this episode is a must listen! Today, Whitney is deep diving on a topic sent in by a listener - the difference between PR strategies for personal brands as opposed to those used by businesses and corporations. There is knowledge for everyone in this episode. Yo...

2023 was a big year for the True Story team! Join us for today's episode as Whitney deep-dives into strategies she has implemented to improve the agency's productivity and profitability. If you're an agency owner or director, you will want to save these tips! ----------------- Connect with Whitney True Story Public Relations

Have you put tons of effort into curating perfection in your marketing plan and got minimal results? There may be a missing piece you aren't considering... YOU! The bottom line is that people connect with people. Join us today as Whitney and Your Marketing Mentor Sherry Sutton chat about being authentic as a business owner and how that can change everything. --------- Connect with Sherry True Stor...

Are you getting plenty of click-throughs, but no action? A lot of views, a lot of impressions, but no purchases? On this week’s solo episode of True Story: The PR Podcast, Whitney discusses the mysteries in marketing and how to solve the hardest one: why are customers looking but not buying? There are a few things to consider, such as competitive pricing and promotions, but the most important aspe...

Are you trippin’ over WHY your content isn’t getting THOUSANDS of views? On this week's episode, we talk to social media strategist Chelsea Peitz . Whitney and Chelsea dive into topics such as: who are you serving when you create content? Do you know the difference between a tactic and a strategy? They also chat about meaningful metrics, and how they cannot be easily measured. Conversions may take...

Drama. Stress. Turnover. If this describes the environment at your job, this episode is for you.  On this week's episode of True Story: The PR Podcast we talk to Pam Nemec . Pam is the CEO of Inside Out , a leadership and communications agency focused on helping teams thrive! She shares stories from her 20+ year career at Whataburger, the benefits that come from telling the story behind the leader...