Brand Rescue: Public Relations Unfiltered

Times are changing and so is the way that businesses communicate with their customers. In this episode, Whitney is deep diving with co-founder and CEO of Leadferno, Aaron Weiche, on how to convert website traffic into actual leads through the use of text campaigns.    Texting with customers is changing the game, not only for the customer, but for the business. Get ready for actionable steps on how...

Sending a strong pitch email is key to scoring PR features and gaining exposure for your business.  There is a proven structure that you can use to build the perfect pitch email to help you get noticed, and in today's episode we are breaking that structure down for you.   The good news is: your initial pitch email should be concise and clear, so you don't need to waste a lot of time adding unneces...

Social media is ever evolving, so staying on top of trends is keys to maintaining an effective social media strategy. There may be social media tactics you're still using that worked in the past, but they're outdated now.  Arik Hanson is a social media consultant for mid and large size companies, and he is covering trends for platforms like Facebook, Instagram, LinkedIn, and Twitter.  Don't worry,...

Working in PR may look like a glamorous job from the outside. However, the reality is that you have to be willing to get down and dirty to take on this job. There are many aspects of the job that are not glitz and glamor.    In episode 32, Whitney is debunking any myths you may have about working in PR and giving you FREE advice on getting started in the industry. She goes over some tasks you may...

Podcasts are a powerful tool for business owners to generate multiple forms of content, and they can also present huge opportunities for businesses to expand their reach to their target audience through podcast interviews. Podcast interview features are emerging as a leading form of earned media, which means that podcast hosts are getting pitches from potential guests more often. So how do you sta...

As marketers try to appeal to millennial and Gen Z consumers, we have noticed a bandwagon strategy that causes some businesses to appear fake AF. Authenticity is more powerful than ever in marketing, and some businesses are truly missing the mark when they try to hop on this trending marketing strategy.  In a time where brands are afraid of cancel culture, many businesses feel the pressure to prom...

Affiliate programs are taking the marketing world by storm… and for good reason. Affiliate programs can be a powerful tool to leverage word-of-mouth recommendations while incentivizing loyal customers.  But, you need to be strategic in how you set up your affiliate program so that you attract the ideal affiliates that will remain actively engaged and help bring your business results.  In today’s e...

When times are tough, marketing and public relations are often the first thing to be cut from a business. With a recession potentially looming, (according to the media - *eye roll*) many businesses are already looking for ways to save money.  If you’re a business on a budget or maybe you’re a freelancer trying to gain more clients, tune into today's episode of Sociallee Relevant to hear Whitney Le...

If you think blogs are only written by influencers that want to share an online diary then you are totally WRONG.  What most people don't realize is that blogs are extremely valuable tools for businesses to have on their website, because they can greatly impact your Google ranking and increase your online reach. Tune in to today's episode of Sociallee Relevant to hear blogging genius and owner of...

How do you measure if your PR efforts are successful? There can be a lot of gray-area in what PR results actually look like in your business and in this episode, Whitney Lee is diving back into PR by explaining a checklist of specific benefits and results you should be seeing if you or your agency’s campaigns and pitching are effective.

How do you get into big national media outlets like People Magazine, the Today Show, etc? Strategic public relations work could change the trajectory of your business, but so many people are left scratching their head about where to begin. Today, Whitney Lee is chatting with Des Dickerson of Uncommon Collective to share step by step actions to score national media coverage for your business.  Des...

Influencers and affiliates are a new way to approach public relations, but which one is the best for your brand? And what’s the difference between the two? Tune in to today's episode of Sociallee Relevant to hear how you can utilize influencers and affiliates to boost your bottom line and reach new customers for your business.

Can you imagine an Instagram account turning into a full-blown, cash producing business? To Do in Destin started as just a fun passion project for videographer and photographer, Cali Hlavac. Just a few short years later, this account has blossomed into a revenue stream, and has also put Cali on the map as one of the top influencers in Northwest Florida tourism. From starting off with reposting to...

Are you getting ready to host a big event for your business? Event sponsorship takes time and dedicated research, but it can change the trajectory of your event promotion and reach. Today, Whitney Lee shares step by step instructions on how her agency builds event sponsorship packages for her clients that can be easily applied to the next big event for your business.

Is Pinterest dying? ….are you kidding me? Pinterest isn’t your typical social media outlet - it requires a special strategy. Tune into today's episode of Sociallee Relevant with Stephanie Riel of Riel Deal Marketing to hear how Pinterest can be a valuable tool for B2B and B2C brands that are interested in tapping into a new market in this episode. Get ready for the long game!

Are you a freelancer or agency owner that is ready to take the next step for your business? Finding new clients is a vital step to grow your company and the key to sealing the deal with new clients comes from a customized proposal and one very special tip.  Tune into episode 20 of the Sociallee Relevant podcast to learn how Whitney Lee converts potential clients to loyal customers.

Grab a pen and paper because this week, Whitney Lee and Jess Bargenquast are breaking down how you can alter your business strategy using search engine optimization (SEO) for beginners.  SEO is the single most important thing that you can do to drive traffic to your website and convert internet surfers to customers, and it's not as hard as you might think! Tune in to episode 19 of the Sociallee Re...

In today's episode, Whitney Lee shares her journey from leaving her cushy corporate job to becoming a solopreneur and now, an agency owner.  If you're trapped in a job without inspiration or creativity, or if you're looking for more freedom in your career, this episode is definitely for you. It may seem out of reach, but hearing Whitney's story might make you realize that you are meant to be more...

Today's episode of Sociallee Relevant takes a deep dive into Facebook and instagram ads for the experienced marketer in paid social. From paid advertisements on Facebook to pixel events to creative strategy, these experts in paid social media talk you through the tips and tricks to understand paid products on social media. Join Whitney Lee and Dorothy Hollabaugh for a discussion on best practices...

If you’re looking for a job in public relations, you may be interested in what it takes to be successful in the industry. Tune in to today's episode to learn Whitney Lee's number one skill that you need to hone in order to be the best PR professional that you can be. Make sure to listen to the end for a bonus tip!

Let’s talk about one of the most overlooked social media channels, LinkedIn! LinkedIn isn’t just for job seekers, it’s one of the best channels to drive leads, grow your audience, and expand your personal brand. And the best part is, decision makers are on LinkedIn, they aren’t floating around on Facebook and Instagram. There's so many ways to continue to promote your business and yourself using t...

Are you ready to start digging into the marketing and public relations efforts for your business? That’s great! It might be time for you to start looking for a marketing or PR agency that can help you boost your bottom line. During your search, make sure you’re keeping an eye out for these three red flags in a marketing or PR agency. An agency that promises results If an agency is making big promi...

Hashtags previously were THE key in growing your following and reach on Instagram and Twitter - but the tide is changing!  In today’s episode, we’re breaking down hashtags on Instagram and Tik Tok. When used appropriately, hashtags grow your following, help establish your brand, and they are the easiest way to gather content from your customers. Tune in for advice on how you should now be utilizin...

What do you do when someone writes something terrible? Negative reviews are never fun, but they are an important way to get feedback on your business. In this episode, I discuss the different types of negative reviews, my process and response to these comments, and next steps that you can take to prevent negative reviews online. Here are our eight tips and tricks to formulate the perfect response...

Marketing is EXPENSIVE right? Traditional advertising, SEO, SEM, retargeting, buying lists, and social media ad campaigns can be a pricey method to gain new customers. But here’s another secret we utilize regularly, partnerships. Before you look at traditional marketing methods, tune in to our tips on cost-effective tools to grow your brand. There are only two steps to start finding your perfect p...