Brand Origins

In exchange for a tattoo of Domino's logo, Domino's was going to give people 100 pizzas every year for 100 years. The best part? They didn't put a limit on how many people could qualify. What could go wrong? Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandorigins Instagram - @brandorigins Twitter - @b...

After 59 years, Pizza Hut lost its title of being 'America's Biggest Pizza Chain'. How did Pizza Hut start out, and what caused Pizza Hut's decline?  Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandorigins Instagram - @brandorigins Twitter - @brandoriginsfm Email - contact.partizan@gmail.com This...

Who would've thought that a simple joke could lose you a billion dollars? Gerald Ratner spent 6 years growing Ratners from 120 stores to 2000. All that progress would be undone in a matter of seconds. Learn more about Gerald Ratner's infamous speech in this episode. Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - faceb...

Burger King's brand origin story reveals lessons from the mistakes it has made in the past. Looking back to 1953, it becomes clear why it has always struggled against McDonald's. Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Instagram - @brandorigins Twitter - @brandoriginsfm Email - conta...

In 1992, to promote the launch of the Cinquecento, Fiat launched a campaign that involved the writing of anonymous love letters to women. The result? A wave of paranoia from the 50,000 recipients. Learn more about this brand disaster in this episode.  Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/br...

Born to a working-class family, William Rosenberg worked his way to the top and built the 8th largest fast-food chain in the world. Learn about the origin story of Dunkin' Donuts in this episode.  Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brandoriginsfm Email - contact....

Confident about his company's ability, LifeLock CEO Todd Davis shares his social security number with the world. Learn about how this seemingly bold move turned into an embarrassing brand disaster.  Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brandoriginsfm Email - contac...

Did you know that the Philippines actually played a role in the fall of Friendster? In this episode, learn about how Jonathan Abrams built Friendster, what went wrong, and what caused its sudden fall from the top. Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brandoriginsfm Emai...

Pepsi's Number Fever promo in the Philippines went from being 'the best marketing campaign in the world' to one of the most epic brand disasters. Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brandoriginsfm Email - contact.partizan@gmail.com This episode is made possible by Part...

Ever wonder why you're not seeing Ronald McDonald as often as you would in the past? We talk about the events the led to the decline of McDonald's beloved mascot.  Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brandoriginsfm Email - contact.partizan@gmail.com This episode i...

In this episode, we talk about (1) the origin story of Yakult, (2) how Dr. Shirota discovered Lactobacillus casei Shirota, (3) the Yakult Lady system, (4) Yakult's bottle design (5) Yakult's skincare line, and (6) how different Yakult is around the world.  Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.c...

Foodpanda is one of the leading food delivery brands in Southeast Asia but how does it compare with the likes of Just Eat Takeaway, Meituan Dianping, and UberEats? We talk about Foodpanda's origin story, growth, and acquisition.  Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brandoriginsfm Email - contact.partiz...

Shopee is the No. 1 shopping app in Southeast Asia even though it was launched 3 years behind Alibaba-backed Lazada. Learn how Forrest Li led Sea Limited in growing Garena, SeaMoney, and Shopee, as it works towards dominated the region. Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brandoriginsfm Email - contact.part...

Learn about how Grab started out, how Grab beat Uber, the story of GoJek, and how GoJek could be Grab's next big problem. Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brandoriginsfm Email - contact.partizan@gmail.com This episode is made possible by Partizan

PAL was founded by Andres Soriano in 1941. Since then, it has risen to become the flag carrier of the Philippines but has fallen to the explosive growth of local player Cebu Pacific. Learn about the complete history of Philippine Airlines in this episode.  Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brandorigi...

Despite Colgate's 82-year head start, Crest was able to dethrone Colgate in the US. How did Colgate mess up so badly, and what did it do to regain market leadership? Find out in this episode of Brand Origins as we talk about the Toothpaste Wars and the Rise of Colgate. To watch the video version of this episode, subscribe to your YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @br...

Did you know that Pampers and Huggies both control over 80% of the global market for disposable diapers? In this episode, we talk about the Diaper Wars, the origin story of Pampers, how Pampers keeps beating Huggies, and the obstacles Pampers needed to overcome to be as big as it is today. To watch the video version of this episode, subscribe to your YouTube channel Facebook - facebook.com/brandor...

How did CNN start out? We cover the rise and decline of CNN, the story of its founder, Ted Turner, and how CNN revolutionized the industry by introducing 24-hour news. To watch the video version of this episode, subscribe to your YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brandoriginsfm Email - contact.partizan@gmail.com This episode is made possible by Partizan

Did you know that Vox Media started out as a sports blog? Starting with SB Nation, the company now owns The Verge, Eater, Recode, Curbed, New York Mag, Vulture, The Cut, and the news website Vox.  Learn why Vox Media keeps launching and acquiring more publications, how it earns money, and how it all started out.  Facebook - facebook.com/brandoriginsfm Twitter - @brandoriginsfm Email - c...

Founded in 2006 by Jonah Peretti and John S. Johnson III, BuzzFeed unlocked the formula in creating content that goes viral. As a result, the news and entertainment media brand has a global audience of over 520 million people. So how did BuzzFeed become so successful? What are they doing right? And how did the brand start out? Learn about the origin story of BuzzFeed in this episode. Facebook - fa...

Nestlé's Maggi and Unilever's Knorr have been going at it since the late 1880s. Both brands are owned by two global food conglomerates and are both fighting it out in the same industry. In this episode, we explore the origin stories of both brands, how they battled it out in India, and how both companies are doing today. Facebook - facebook.com/brandoriginsfm Twitter - @brandoriginsfm Email -&nbsp...

Ferdinand "The Oatmeal King" Schumacher and Henry Crowell were bound to clash eventually as they fought for leadership of the American Cereal Company. This same company would, later on, become the Quaker Oats Company. Learn about how the history of Quaker Oats in this episode.  Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm...

[Updated episode] Tony Tan Caktiong went from running an ice cream shop into the biggest fast-food chain in the Philippines. Learn about how Jollibee started out, the rise of Jollibee, and how it fought off McDonald's. Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brandoriginsfm Email - contact.partizan@gmail.com Thi...

In 1923, Pietro Ferrero put up a pastry shop in Dogliani, Italy. Due to a cocoa shortage, he was forced to creatively find alternative recipes. Little did he know that he'd end up creating what would now be known as Nutella. Nutella's success would bring forth brands such as Tic Tac, Kinder, and most importantly, Ferrero Rocher. Watch the video version of this episode by subscribing to our YouTube...

From a single branch with a service crew of four, Potato Corner now has over 680 locations and employs over 200 hundred employees. Learn how four founders turned their start-up capital of P150,000 into one of the Philippines' most successful food franchises. Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brandoriginsf...