Brand Origins

Learn the branding and marketing strategies that Rolex applied to become the most coveted watch brand. I also cover the history of Rolex, and how Hans Wilsdorf built the company. Subscribe to my YouTube channel . Video versions of my episodes are uploaded there. Follow us - Twitter , Instagram , Facebook Hosted by Chris Garin - @garinchris Featured: Sophia Padre

Eugene Schueller and L'Oreal grew considerably during WWII as other brands across Europe collapsed. It all has to do with Schueller's Nazi connections. Subscribe to my YouTube channel . Video versions of my episodes are uploaded there. Follow us - Twitter , Instagram , Facebook Hosted by Chris Garin - @garinchris

The Bettencourt Affair was the massive scandal that involved the L'Oreal heiress Liliane Bettencourt and François-Marie Banier, as well as members of the French government associated with president Nicolas Sarkozy. Subscribe to my YouTube channel . Video versions of my episodes are uploaded there. Follow us - Twitter , Instagram , Facebook Hosted by Chris Garin - @garinchris

Notorious for being a complete asshole, J. Paul Getty became the richest man in the world at the expense of a series of family tragedies. Subscribe to our YouTube channel . Video versions of our episodes are uploaded there. Follow us - Twitter , Instagram , Facebook Hosted by Chris Garin - @garinchris

Gucci was once at the brink of collapse due to infighting within the Gucci family. Learn about the rise, the fall, and the recovery of the Gucci brand.  Subscribe to our YouTube channel . Video versions of our episodes are uploaded there. Sign up to receive our Newsletter Follow us - Twitter , Instagram , Facebook Hosted by Chris Garin - @garinchris

If there's one thing ALL Filipinos have in common, it's that we all hate PLDT. Philippine Long Distance Telephone is the oldest and largest telecom company in the Philippines. Learn about how it started, the companies they own, and why they're the most hated brand in the Philippines. ———— Made by Partizan ———— Subscribe to our YouTube channel . Video versions of our episodes are uploaded there. Si...

The story of Coco Chanel lives in every single Chanel product. The reason why women love Chanel is that it sends a message to the world that they aspire to be as rebellious as Coco Chanel. Learn about Coco's challenging past, her collaboration with the Nazis, her rivalry with Elsa Schiaparelli, and the rise of Chanel. ———— Made by Partizan | Sponsored by Ask Zeus ———— Subscribe to our YouTube chan...

Big Hit is a South Korean company that developed and manages BTS, which is a K-Pop group that's taking the world by storm. Big Hit recently went public hitting an $8 billion valuation.  In this episode, you'll learn about what Big Hit is building that justifies its high valuation.  ———— Made by Partizan ———— Subscribe to our YouTube channel . Video versions of our episodes are uploaded t...

This is the story of how John Cadbury went from selling cocoa drinks to selling milk chocolate bars. Learn how the brand grew into becoming the #1 chocolate brand in the UK.  ———— Made by Partizan ———— Subscribe to our YouTube channel . Video versions of our episodes are uploaded there. Sign up to receive our Newsletter Follow us - Twitter , Instagram , Facebook Email - contact.partizan@gmail...

Inspired by Milton Hershey's success, Harry Burnett Reese started his own candy company. He failed several times, but due to an unlikely opportunity, he finds success in one product: Peanut Butter Cups. This is the story of how Harry Burnett Reese built America's best selling chocolate brand. ———— Made by Partizan ———— Subscribe to our YouTube channel . Video versions of our episodes are uploaded...

Before Hershey's, Milton Hershey opened several candy shops that all failed. When he came back home, his family disowned him. With the help of a friend, he was able to start one more candy shop. This is the story of how Hershey's was built.  ———— Made by Partizan ———— Subscribe to our YouTube channel . Video versions of our episodes are uploaded there. Sign up to receive our Newsletter Follow...

In 2013, to kickstart the launch of its new flagship phone, LG ran the "G in the Cloud" campaign. They gave people a chance to win a new G2 phone. All they had to do was to find a way to pop the balloons. LG would soon find out how far people are willing to go to get a free phone. ———— Made by Partizan ———— Subscribe to our YouTube channel . Video versions of our episodes are uploaded there. Sign...

It's easy to assume that the widely popular game Among Us is run by a large game-development studio with thousands of employees. The truth is, the team behind it is a company known as Innersloth — a team of 3 friends who met in college who share a love of creating games that make people happy. This is their origin story. ———— Made by Partizan ———— Subscribe to our YouTube channel . Video versions...

Ryan ToysReview's Ryan Kaji is the top-earning YouTuber as of 2020 but his biggest revenue streams go beyond his channels on YouTube. We talk about how Ryan's World makes money, the strategic partners of the brand, and the not-so-ideal impact that Ryan's World has on children around the world. ———— Made by Partizan ———— Subscribe to our YouTube channel . Video versions of our episodes are uploaded...

In 1999, Excite declined to acquire Google for $1 million. They negotiated the price down to $750K — Excite still passed on. We go back to when Larry Page and Sergey Brin we're struggling to find a buyer for their search engine.  SUBSCRIBE to our YouTube channel . Video versions of our episodes are uploaded there. Sign up to receive our newsletter Follow us on Twitter , Instagram , & Facebook...

We cover LEGO's legal battle with Lepin, Mega Bloks, Tyco Super Blocks, and some Chinese LEGO knockoffs that LEGO is battling with. Learn about what happened when LEGO's patent expired in 1978.  SUBSCRIBE to our YouTube channel . Video versions of our episodes are uploaded there. Follow us on Twitter , Instagram , & Facebook . Email - contact.partizan@gmail.com Hosted by Chris Garin This epis...

This is the story of how LEGO started out. LEGO made a remarkable turnaround right at its lowest point. Learn about the early days of LEGO, how it started making LEGO bricks, the mistakes it made, how it recovered, and how it is doing today. SUBSCRIBE to our YouTube channel. Video versions of our episodes are uploaded there. Follow us on Twitter, Instagram, & Facebook. Email - contact.partizan@gma...

David Rogier's grandmother got rejected from getting into medical school because she's a woman, an immigrant, and Jewish. Rogier vowed to find a way for everyone to have access to the best teachers. The result is MasterClass. Learn about the history of MasterClass and how it all started. SUBSCRIBE to our YouTube channel . Video versions of our episodes are uploaded there. Watch the video version o...

"The King of Homemade Porn" — that's the title Timothy Stokely has earned for creating OnlyFans. Launched in 2016, it has risen during the pandemic and has made over $1.2 billion in revenues. Learn about how it all started in this episode. SUBSCRIBE to our YouTube channel . Video versions of our episodes are uploaded there. Watch the video version of this episode by subscribing to our  YouTub...

This is the Henry Sy story. Learn every step of Henry Sy's journey — from selling cigarettes to starting a shoe store, and finally, to building the biggest malls in Asia.  SUBSCRIBE to our YouTube channel . Video versions of our episodes are uploaded there. Watch the video version of this episode by subscribing to our  YouTube channel Follow us on Twitter , Instagram , & Facebook . Email...

Hot Ones is a YouTube series by First We Feast, where host Sean Evans interviews celebrities while they endure rounds of wings with hot sauce. Learn about the early days of Sean Evans & the history of Hot Ones. Watch the video version of this episode by subscribing to our  YouTube channel Follow us on Twitter , Instagram , & Facebook . Email - contact.partizan@gmail.com Hosted by Chris Garin...

McDonald's ran a promo during the 1984 Olympics that was hosted in the US. Unfortunately, a "last-minute" boycott by the Soviets nations may have made everything this promo pricier than expected. Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandorigins Instagram - @brandorigins Twitter - @brandoriginsf...

Miniso is infamous for pretending to be a Japanese company even though it's not. But we can't argue that it has embraced a business model that works so well in Asia. Learn about how it started, it's controversial strategies, and how it has attracted other copycats. Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebo...

How bad can a TV commercial be that it causes a brand to be discontinued? In this episode, we talk about Strand — a brand of cigarettes that was launched in 1959. Learn about its devastating collapse in this brand disasters episode. Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandorigins Instagram - @...

If Marie Kondo was a company, she'd be Muji. The brand has built a cult-like following around the idea of simplicity but the very thing that people love about Muji is also causing its decline. Learn about Muji's origin story in this episode. Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandorigins Inst...