Brand Origins

Ever wonder how SPAM became the iconic American brand it is today? With a 90% market share in the canned meat market in the US, and having sold over eight billion cans worldwide, learn about the early days of Hormel founder George Hormel, and his son Jay Hormel.  Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @bra...

Kobe Bryant was just getting started in his new career in venture capital. In this episode, I talk about the investments he made, Bryant Stibel, and his legacy in business.  Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brandoriginsfm Email - contact.partizan@gmail.com This episode is made possible by Partizan

Ever wonder why Evian water is so expensive? In this episode, we'll learn about Evian's history. We'll cover how the brand started, why it is so expensive, and how it is doing today.  Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brandoriginsfm Email - contact.partizan@gmail.com This episode is made possible by...

This week, we'll dive into the history of Uniqlo. Learn about how the brand started, and the man pulling the strings —  Uniqlo founder Tadashi Yanai. His no.1 goal is to lead Fast Retailing Co. to become the biggest fashion retailer in the world, and he's getting closer each year.  Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brand...

We go back to 1834, during the Spanish colonial period, right when Casa Roxas was established. In this episode, I talk about the early days of the Ayala Group and the brands they own such as the Ayala distillery, BPI, Globe Telecom, Ayala Land, Manila Water, and all the other companies in their portfolio. We also go through the history and the development of Makati City.  Watch the video vers...

In Southeast Asia, Gardenia is the powerhouse brand that’s been dominating the packaged bread industry. Learn about the beginnings of Gardenia in Singapore, its expansion into Southeast Asia, its success in the Philippines, and Gardenia's mother company — QAF.  Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brand...

Ever wonder how a company as big as Gillette ever started? Never in King Camp Gillette's wildest dreams could he have hoped to create an empire that would last for more than 118 years, and at one point be valued at over $57 billion. But that's exactly what happened with Gillette. In this episode, we get to know King Camp Gillette, how he came up with the idea of the improved safety razor, and how...

Michael Dubin created a brand around a problem that he was experiencing himself — the dreadful task of buying razors. Learn about how Michael Dubin's story and how Dollar Shave Club went from a tiny online business into a $1 billion brand.  Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brandoriginsfm Email - con...

Learn about the origin story behind the $1.2 billion brand that's reshaping the beauty and skincare landscape. We go through the early days of Glossier's founder Emily Weiss, how she started Into The Gloss, how she launched Glossier from Into The Gloss, and what Glossier is doing differently that's changing an industry. Watch the video version of this episode by subscribing to our YouTube channel...

We go back to 1946 and learn about the origins of ABS-CBN. We talk about the early days of the company, how it survived a revolution, and its rise to dominance.  Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brandoriginsfm Email - contact.partizan@gmail.com This episode is made possible by Partizan

Ever wonder how the most popular sarsa brand in the Philippines got got so big? Our focus is on Tomas "Mang Tomas" Delos Reyes — the creator of the sauce that changed the way we eat lechon. Dive into his story and rise to dominance of the Mang Tomas sauce. Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brandoriginsfm...

The pharmaceutical retail industry has a lot of big players but none of them come close to Mercury Drug. Learn about the inspiring story of Mariano Que — his journey from being a peddler to becoming the man behind the leading drugstore in the Philippines.  Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brandorigi...

Learn about how Greenwich came from being a hole-in-the-wall take out location into the biggest pizza chain in the Philippines. Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brandoriginsfm Email - contact.partizan@gmail.com This episode is made possible by Partizan

Injap Sia partners up with Tony Tan Caktiong to take on the real estate industry. We talk about CityMall, MerryMart, Hotel101, Meridian Park, and DoubleDragon's other brands as it takes on bigger and more established competitors.  Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brandoriginsfm Email - contact.parti...

We cover the story of Injap Sia and how he started and grew Mang Inasal into the second-biggest fast-food chain in the Philippines. We journey through the early days up until when Jollibee acquired the company.  Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brandoriginsfm Email - contact.partizan@gmail.com This...

After Jollibee's IPO, they went on a buying spree — acquiring leading brands such as Greenwich, Chowking, Mang Inasal, and many more. This episode covers the brands they acquired, the investments they made, and their exponential growth on the path to becoming one of the top 5 restaurant groups in the world. Watch the video version of this episode by subscribing to our YouTube channel Facebook - fa...

We talk about the early days of Jollibee, Tony Tan Caktiong's story, how Jollibee started out, the rise of Jollibee, and how it fought off McDonald's. Tony Tan Caktiong and his family had a decision to make: back down or go to war with McDonald's to fight for the goal of becoming the biggest fast-food chain in the Philippines.  Watch the video version of this episode by subscribing to our You...