Brand Narrative Podcast with Matt Certo

In this episode of the Brand Narrative podcast , author/speaker Jim Knight shares insights and lessons learned for employers in search of an engaged team and customers who are not just satisfied, but brand advocates. Links discussed in this episode include: Jim Knight's bio Jim's latest book, Engagement that Rocks . The Brand Narrative podcast is produced and published by Findsome & Winmore an...

In this episode of the Brand Narrative podcast , Matt interviews Direct One CEO Evan Stewart to discuss today's dynamics of targeting customers with direct mail. Evan shares insights, misconceptions, and best practices related to direct marketing including: the power of personalization through variable data setting expectations for campaigns what things are working now more than ever combining phy...

In this episode of the Brand Narrative podcast , Matt converses with ND Wellness Club Founders Brantley Hawkins and Justin Cobb about the launch of their first satellite location (Winter Park, Florida) after the success of their original location (Orlando, Florida). Links discussed in this episode include: ND Wellness Club Website Disease: Today's Silent Epidemic & Our Path to Wellness book by...

In this episode of the Brand Narrative podcast , Matt spends time on a coaching call with entrepreneurs Lindsay and Neda who both left their jobs at law firms to chart a different course. In this episode Matt fields questions about the pair's new product--a motorized children's pool toy--and shares insights about different ways to bring attention to the launch. Links discussed include: Swelly The...

In this episode of the Brand Narrative podcast we're joined by Brian Dillman, CEO of the Racquet Sports Professionals Association (RSPA) formerly the United States Professional Tennis Association (USPTA) who discusses the organization's re-brand as it approaches its 100-year anniversary. The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo , agen...

In this episode of the Brand Narrative podcast we welcome Eldar Ganiev, Founder and CEO of Letterfriend. links discussed include: Letterfriend Eldar Ganiev LinkedIn Profile The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo , agency CEO and author of Formulaic: How Thriving Companies Market from the Core .

In this episode of the Brand Narrative podcast , we discuss the state of the post-COVID tradeshow industry. Links discussed include: Matt Kleinrock LinkedIn Profile Rockway Exhibits * Event Marketing: Re-defined The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo , agency CEO and author of Formulaic: How Thriving Companies Market from the Core .

In this episode of the Brand Narrative podcast , Matt and Kelly delve into the world of marketing audio and have fun breaking down the jingles, sounds, and songs that get stuck in our heads thanks to brands like Burger King, Empire Carpets, Intel and Southwest. Links discussed include: BK Have it Your Way Jingle BK Have it Your Way as a wedding processional (TikTok) HBO's Feature Presentation Open...

In this episode of the Brand Narrative podcast , restauranteur Thomas Ward shares his story about how to harness negative reviews for the good. Links discussed include: Pig Floyd's Urban BBQ Pigzza - An Italianish Joint Thomas Ward on YouTube addressing negative reviews Note: Some language in this episode is not safe for younger audiences. The Brand Narrative podcast is produced and published by F...

In this episode of the Brand Narrative podcast , links discussed include: Stetson University Website [ Stetson Today* article on the Be Seen Campaign]( https://www2.stetson.edu/today/2023/02/be-seen-at-stetson/ ) Client Case Study (Findsome & Winmore) The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo , agency CEO and author of Formulaic: H...

In this episode of the Brand Narrative podcast , Baker Barrios CEO Tim Baker discusses his firm's brand journey, the importance he places on core values, and how those factors have an influence on firm culture. Links discussed include: Baker Barrios Website Tim Baker Bio Baker Barrios vision, mission, and methodology The Brand Narrative podcast is produced and published by Findsome & Winmore a...

In this episode of the Brand Narrative podcast , author/speaker and anti-hourly billing crusader Jonathan Stark discusses his approach to creating content for his audience. Links discussed include: Jonathan Stark home page Daily E-mail List Ditching Hourly Podcast The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo , agency CEO and author of For...

In this episode of the Brand Narrative podcast , we chat with golf legend Annika Sorenstam on what it's like to be a brand ambassador as well as her journey to create her own branded product. Links discussed include: Annika Sorenstam Wikipedia page Annika Sorenstam Twitter Page Annika Sorenstam Instagram Profile Annika Foundation Fizzy Beez Documentary: Becoming Annika (YouTube) The Brand Narrativ...

In this episode of the Brand Narrative podcast , Travel + Leisure Co. (NYSE:TNL) CEO shares insights and perspective on the impact of brand in the travel and hopitality industries. Brown also gives background on the merger and name change between Wyndham Destinations and Travel + Leisure in 2021. Links discussed include: Travel + Leisure Co. Travel + Leisure Magazine Travel + Leisure Brands Michae...

In this episode of the Brand Narrative podcast , Marketing Professor Beth Fossen of Indiana Univerity's Kelley School of Business discusses the various facets of product placement seen in shows like Yellowstone and Emily in Paris and how smaller brands can leverage the same effects using online influencers. We discuss the strategies of Coors Beer, Dodge Ram Trucks, and McDonald's. Links discussed...

In this episode of the Brand Narrative podcast , Matt Certo and Kelly Lafferman discuss the power of e-mail marketing. Around for decades, e-mail marketing often gets lost in the mix of available channels. links discussed include: Different Generations Using E-mail (TikTok) Brain Food Newsletter from Farnam Street Total ANNARCHY with Ann Handley Everybody Writes: Your Go-to Guide to Creating Ridic...

In this episode of the Brand Narrative podcast , we speak with crisis communications expert Sara Brady about best practices to utilize when a brand encounters a crisis. Links discussed include: Sara Brady bio Sara Brady Public Relations Stop Talking Podcast Peloton instance with HBO Peloton commercial controversy The Brand Narrative podcast is produced and published by Findsome & Winmore and h...

In this episode of the Brand Narrative podcast , we sit down with legendary sportscaster and talk-show host Dan Patrick and Gus Ramsey (Program Director of The Dan Patrick School of Sportscasting) to discuss the dynamics of personal brand. Links discussed include: Actor Will Ferrell Introduces Dan Patrick at the Radio Hall of Fame Dan Patrick Interviews University of Alabama Head Football Coach Ni...

In this episode of the Brand Narrative podcast , we hear from Sam Stark, Vice President of Communications & External Relations at Rollins College. Links discussed include: Sam Stark Bio (LinkedIn) Rollins College Rollins Around Town Podcast Wells Fargo and the courtesy ethos The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo , agency CEO an...

In this episode of the Brand Narrative podcast , we discuss the concept of laddering. Laddering, an important tactic in brand positioning, is a powerful way to highlight a strength of your brand while (subtly) calling out a weakness of a competitor. We highlight examples and discuss how the concept can work for marketers. Links discussed include: Bud Light TV spot (corn syrup) The Brand Narrative...

In this episode of the Brand Narrative podcast , Matt discusses the various dimensions of the Marketing Mix, famously known at the 4 Ps. We're big believers that this framework, while not new, has stood the test of time as a relevant way to think about structuring various marketing tactics. Most importantly, it serves as an ever-present reminder that marketing is much more than advertising. The Ma...

In this episode of the Brand Narrative podcast , we discuss a broad overview of the book Formulaic: How Thriving Companies Market From the Core . Links discussed include: Formulaic on Amazon Formulaic book Website The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo , agency CEO and author of Formulaic: How Thriving Companies Market from the Core...

In this episode of the Brand Narrative podcast , we hear from Thomas Ward of Pig Floyd's on brand lessons from the restaurant world. Links discussed include: Pig Floyd's Urban BBQ Beyond the The Smoke Podcast with Thomas Ward The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo , agency CEO and author of Formulaic: How Thriving Companies Market f...

In this episode of the Brand Narrative podcast , Matt Certo discusses the process of changing a company name. In this episode, we speak with Agency client Deep Blue Investment Advisors (formerly Water Walker Investments) Managing Partner David Jang about the decision, the process, and the overall journey of changing the firm's name. Links discussed include: Deep Blue Investment Advisors Deep Blue...

In this episode of the Brand Narrative podcast , Andrew Snyder, Sr VP of Marketing and Communications at Orlando Health. Links discussed include: Andrew Snyder bio Orlando Health The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo , agency CEO and author of Formulaic: How Thriving Companies Market from the Core .