Brand Narrative Podcast with Matt Certo

In this episode of the Brand Narrative podcast , Kaleb Harrell of Hawkers discusses brand identity, vibe, and creating the optimal brand experience. Links mentioned include: Hawkers Asian Street Food Hawkers Vibe * Addy Award for Takeout packaging The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo , agency CEO and author of Formulaic: How Thriv...

In this episode of the Brand Narrative podcast , Matt Certo and Kelly Lafferman discuss marketing ideas in action that have their attention. Links discussed include: Adobe Experience Cloud campaign The Grandma Rule from Two Men and a Truck Steve Jobs talks marketing and values (YouTube) Pause is Power campaign from Powerade The Brand Narrative podcast is produced and published by Findsome & Wi...

In this episode of the Brand Narrative podcast , Rollins College President Grant Cornwell shares perspective on the shifting higher education landscape and why brand matters now more than ever. Links discussed include: Rollins College Website Grant Cornwell bio (Wikipedia) Grant Cornwell bio (Rollins College) Rollins College Mission Statement The Brand Narrative podcast is produced and published b...

In this episode of the Brand Narrative podcast , Matt welcomes former Apple executive, Guy Kawasaki. Guy discusses his work as a brand evangelist, his time at Apple, and his thoughts on branding in the social media era. Links discussed include: Guy Kawasaki bio Social media accounts: Twitter | Instagram | LinkedIn Apple Canva Art of Innovation TEDx Talk (make meaning not money, mantras, not missio...

In this episode of the Brand Narrative podcast , we welcome author/speakers Jim Knight and Brant Menswar discuss how writing and publishing books can help brands thrive. Links discussed in this episode include: How to Buy a Home Without Getting Hammered (Book) by David Weekley of David Weekley Homes Jim Knight bio Culture That Rocks: How to Revolutionize your Company's Culture (by Jim Knight) Bran...

In this episode of the Brand Narrative podcast , Matt discusses the interconnectivity of brand management and organizational strategy with author and professor Sam Certo, PhD. Links discussed include: Sam Certo bio The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo , agency CEO and author of Formulaic: How Thriving Companies Market from the Cor...

In this episode of the Brand Narrative podcast, Ian Altman (author of Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers ) joins us to share insights about the connection between brand marketing and sales. Links discussed in today's episode include: Ian Altman bio same Same Side Selling podcast episode with Matt Certo (Stand Out from the Competiti...

In this episode of the Brand Narrative Podcast , we discuss the recent announcement of the Washington Football Team (formerly Washington Redskins) changing its name to the Washington Commanders . We also weave in comparisons to the recent name change of Major League Baseball's Cleveland Guardians (formerly Cleveland Indians), discussed in an earlier episode of the podcast . Links discussed in the...

This episode of the Brand Narrative Podcast features John Rivers, Founder and Chef at 4Rivers Barbecue. Links discussed in today's episode include: 4 Rivers Barbecue 4 Rivers Barbecue Founding Story Headway reading app The Brand Narrative Podcast is hosted by Matt Certo of Findsome & Winmore .

This episode of the Brand Narrative podcast features author/speaker/coach Annetta Wilson of Speak with Ease . Annetta speaks with Matt about the nuances of personal networking and how they can help to build brands. Links discussed in today's episode include: Annetta Wilson bio Speak With Ease How to Talk to Anybody About Anything by Leil Lowndes The Brand Narrative podcast is produced by Findsome...

This episode of the Brand Narrative podcast features the insights of Ekta Desai, Partner and Design Lead with SchenkelShultz Architecture, a leading architecture firm based in Orlando, Florida. Ekta discusses the role that brand plays within physical architecture and how marketers should be thinking about physical spaces as a touchpoint for brands. Discussion topics also include creative inspirati...

Our guest in this episode is Phil Nahajewski , a seasoned and experienced CFO with decades of experience in a variety of industries. In this episode, Matt and Phil discuss a variety of facets with respect to the assignment of value to brands and how to look at investments in brands. Links discussed in this episode include: Phil Nahajewski's bio Florida CFO Group Florida Entrepreneur Success Networ...

In this episode of the Brand Narrative podcast, marketing agency leaders Matt Certo and Kelly Lafferman share marketplace ideas that have caught their attention. Links discussed in this episode include: Geigo commercial: Tag Team Helps with Dessers (YouTube) Scoop There it Is Ice Cream Leaked Video: Brooks rolls his eyes at Bryson The Match: Brooks vs Bryson PGA Tour Player Impact Program Swedish...

In the latest episode of the Brand Narrative podcast , host Matt Certo of Findsome & Winmore welcomes Christopher Byrd of Innovative Flavors, LLC who shares the story of how we combined forces with legenday golfer Arnold Palmer and AriZona Beverages to merchandise the famous drink which currently sells over 1,000,000 cans per day. Byrd explains how a simple merchandising plan and a cold call t...

Links discussed on this episode include: Buzz Bruggeman (Twitter account) ActiveWords home page Marvin Minsky Wikipedia page W. Edwards Deming Wikipedia page Getting Things Done (book) by David Allen Give and Take (book) by Adam Grant Substack Contagious (book) by Jonah Berger

In this episode of Brand Narrative, we speak with Gideon's Bakehouse owner and Founder Steve Lewis about the extraordinary rise of his bakery concept and what drives the truly spectacular demand for his products. Topics and links discussed during the episode include: Gideon's Bakehouse Home Page Gideon's Bakehouse FAQ page East End Market Disney Springs Gideon's Bakehouse Instagram Presence Gideon...

This episode of Brand Narrative welcomes renowned landscape architect Christina Hite of Dix Hite, an award-winning landscape architecture firm with offices in the Southeastern United States. Links discussed on this episode include: Dix. Hite+Partners Firm Website Christina Hite Appointment to ASLA Council of Fellows 25th Anniversary year of ACTION Dix. Hite project portfolio onePULSE Foundation

In this episode of Brand Narrative host Matt Certo is joined by Management and Strategy expert and Arizona State Professor (and brother), Dr. Trevis Certo as he recounts his experience with a family car model that has been reported to have severe safety concerns. Links discussed in this episode include: S. Trevis Certo professional biography Reported Photo of product catching fire Reported Video o...

This episode of Brand Narrative features Workscapes CEO, Elizabeth Dvorak. Links discussed in this episode include: Workscapes Website Workscapes Mission, Vision, and Values Herman Miller Herman Miller Company Timeline Herman Miller Living Office Eames Lounge Chair Herman Miller Aeron Chair DIRTT (Do It Right This Time)

According to statistics , 60% of restaurants fail within their first year while 80% fail within the first five years. On this episode of Brand Narrative, the highly successful Jason Chin of Good Salt Restaurant Group shares stories and insights of how he's thrived in the face of such long odds. Along with his wife Sue, Jason has opened a number of restaurants in the Central Florida area that have...

In this episode, Arnold Palmer Brand Director Reade Tilley shares insights, stories, and wisdom around the late golf legend with Brand Narrative host Matt Certo. Topics discussed include: An overview of Arnold Palmer's life (Wikipedia) Arnold Palmer's Bay Hill Club and Lodge Arnold Palmer's Latrobe Country Club ARNOLD PALMER A Life Well Played: My Stories (Amazon) Arnold Palmer Tea and Lemonade Be...

In this episode of Brand Narrative , Caleb Liptak - Sr. PR Manager at Findsome & Winmore - comes on the show to discuss the recent name change of the MLB’s Cleveland Indians to the Cleveland Guardians. Links from the show: Team announcement on Twitter Tom Hanks narrates video announcing change Michael Wilbon's comments on ESPN's Pardon the Interruption To learn more about the Brand Narrative p...