Brand Meet Creator

Trend Alert! Reality TV is casting more and more people that are already creators. Is it their follower count or the skillset? What can we learn from the people that have built their following from reality TV? And how do we create a following that loves us like a reality TV star, without starring in a Netflix series? Resources: Upstarter Podcast Network: www.upstarterpods.com Instagram: Upstarter...

New IG updates have landed and we have THOUGHTS. Sonia & Harley dive into the new features (that we didn’t ask for) and advise brands and creators how to best use them ASAP. We chat a big prediction on where IG is going with interactive features on Reels and laugh about how crazy Reels success has become. Resources: Upstarter Podcast Network: www.upstarterpods.com Instagram: Upstarter Podcast...

Sonia and Harley break down how viral views can affect your business as a brand and creator. Should you REALLY be aiming for high views? What happens on your account after? What are the repercussions for your business? And of course, how you can strategize for growth that actually allows you to make more money online. Resources: Analyze your Followers to Remove Ghost and Inactive Followers: Fiverr...

Bret Shuford and Mandy Emerson, performers turned Instagram Coaches, join us to discuss the behind the scenes of growing a following: pivoting careers after lockdown hit, what they learned about creating viral content vs high quality content, how they handle social issues online, and the things that drive them bonkers in the DMs. Resources: Upstarter Podcast Network: www.upstarterpods.com Instagra...

Influencer price transparency is on the table this week. From Influencer glassdoor initiatives to reels detailing "brands that work with creators under 10k." We are breaking down the call out culture around brands that don't pay, what the process looks like on an agency level, & what to consider when handling a negative brand interaction. Resources Mentioned: Influencer Pay Gap FYPM Clara Time...

Tis the season for engagement rates dropping! Before you hit the panic button, join Harley & Sonia as they discuss the evolution of engagement rates, other metrics that are important, and how to stay calm if your engagement rate takes a dip. Resources: Upstarter Podcast Network: www.upstarterpods.com Instagram: Upstarter Podcast Network Timestamps: [0:47] Why is engagement dropping? [4:03] Ins...

Darci from @careercoachdarci is back to chat about her zone of genius, negotiating rates. We break down the mindset and strategy involved in confidently pitching yourself, upping those rates, and lying where it counts. Timestamps: [1:20] #1 tip for negotiating a higher pay. [4:55] Influencing is like the wild west. [8:12] How transparent is too transparent? [11:13] How do you ensure brands won't b...

Darci Smith of @careercoachdarci has joined the chat! We sit down to discuss the moment that it *just clicked* on TikTok, the business strategy behind her polarizing content, repurposing on Instagram and how she keeps her story views so dang high. Resources: Upstarter Podcast Network: www.upstarterpods.com Instagram: Upstarter Podcast Network Timestamps: [1:35] How did you get into TikTok? [4:10]...

How far are influencers going to portray the perfect life? Join us as we reveal some shocking stories from the influencer industry with tales of purchased followers, fake paparrazi and more. While the industry is evolving to reward people who embrace reality and connect with their audience on NOT having the perfect life, are we moving quickly enough? Timestamps: [0:41] The life of an influencer. [...

Harley & Sonia are both Millennials but born almost a decade apart, they have unique perspectives on how each age group is using social media. On this episode, the duo discuss and dissect the differences between the consumption and content creation done by Brands & Creators from each era. Timestamps: [1:05] How do Millennials show up on online vs Gen Z? [4:02] The content they are posting....

Timestamps: [0:58] Buying old Instagram accounts. [4:03] Instagram using data. [6:12] The brand space and Instagram giveaways. [10:53] The sales strategy of a brand on Instagram. [16:31] What about on the creator side? [19:29] Red flags when scouting influencers. [22:53] Engagement pods. [25:52] The age of the "pretty girl" influencer is dying.  -- LINKS: Find Harley: IG: @theharleyjordan Website:...

Sonia and Harley take on a hot button subject: Social/Political issues on social media. Should influencers and brands speak up? If they do, what should they consider and expect? Does the "happy little corner of the internet" still exist or should everyone be using their platforms to raise awareness for issues they are passionate about? Resources: Defy gravity and grab a Flipstik for 20% off with c...

Sonia and Harley walk through recent influencer campaigns and the things that make them cringe, have their eyebrows raising, and what just doesn't make sense - plus a couple tips and tricks for creators looking to monetize under 5k followers. Timestamps: [2:09] At this point, should we be going about pricing differently? [3:48] How long do Tiktok trends last? [5:38] How do you find brands that are...

The rise of the discovery call has it its peak post-quarantine. Harley & Sonia discuss when brands should request a call, how influencers can ask the right questions to screen a call and protect their time, what are the benefits of getting on a call vs. keeping it on email? Join us as we dissect this specific form of Influencer and Brand connection. Resources: Millennial Escape: Check out upco...

Get ready for yet another update from our boy, Adam Mosseri. Instagram is beginning to prioritize original content, putting Instagram on a more level playing field with more casual, Tiktok. Sonia and Harley break down the nuances of what original content means, how it relates to tiktok content, and the culture & strategy involved. Head to @yoursocialteam for recent IG plagiarism events and @th...

Harley and Sonia tackle the concept of influencers attending music festivals, is it worth it? We specifically dive in on the drama with REVOLVE Festival this year and how influencers can avoid getting sucked in to the pressure of attending major events. Krystal Bick: @krystal_bick Blaire Eadie: @blaireadiebee Timestamps: [1:31] Revolve Festival and their controversial deal with influencers. [7:39]...

Timestamps: [0:56] What were you doing before your reels took off? [2:46] What are you up to now/what are your goals? [4:34] What are the biggest misconception about the influencer industry? [6:26] What would you tell someone who wants to go down the same path as you? [7:33] What was the highlight of 2021? [11:01] Rapid fire questions. -- LINKS: Find Harley: IG: @theharleyjordan Website: https://w...

Resources: Millennial Escape: Shop my Mini Courses here: https://theharleyjordan.com/shop Timestamps: [1:41] How Sonia got started in entrepreneurship. [4:09] Sonia's first influencer marketing campaign. [5:36] That time Instagram shut down Sonia's account. [8:34] What saved Sonia during the shutdown. [9:54] What made Sonia niche down? [12:07] A habit that Sonia adopted that has helped propel her...

Sonia and Harley discuss necessary boundaries within your DM's: how should you be looking at these interactions, what is far too much to put on yourself as a creator or brand, and what should the general etiquette actually be via private message. Timestamps: [2:33] Ask yourself before DM-ing: "Would I say this out loud?" [6:50] "Can I pick your brain?" - Dealing with this question and setting boun...

Sonia and Harley work through their thoughts, feelings and deep concerns about affiliate marketing from the Brand & Creator perspective: when it makes sense (and doesn't), how many is too many (and how long do you give each), and what products actually make SENSE in a commission based model. Resources: Upstarter Podcast Network: www.upstarterpods.com Instagram: Upstarter Podcast Network Timest...

New Instagram Features! Should you care? Will you have to post more? How should you be handling this with your audience? Sonia and Harley break down the FACTS and what we really think about these updates. Resources: Millennial Escape: Shop my Mini Courses here: https://theharleyjordan.com/shop Find Allie Mason our resident instagram info source here: https://www.instagram.com/thatalliemason/ Times...

If there is any industry that I steer clients away from...it's fashion! Let me break down why this is a problematic industry for influencers and how to handle these interactions in a way that is MUTUALLY BENEFICIAL. Resources: Millennial Escape: Check out upcoming workshops: https://calendly.com/harleyyjordann/live-workshop Timestamps: [1:19] Fast fashion- the fashion industry doesn't pay creators...

Sonia Elyss and I dive into the one add-on that pushed my rates from a side hustle to a full time income as a content creator: usage. From whitelisting to fair rates to contracting, you know we have a lot to say here. Resources: Upstarter Podcast Network: www.upstarterpods.com Instagram: Upstarter Podcast Network Timestamps: [1:24] Usage - how can companies use your content? [3:22] Creators need t...

Resources: www.upstarterpods.com Timestamps: [2:28] Pricing and whitelisting, and researching companies. [6:32] Doing more work? Increase your rates. [11:32] Is video content less time consuming or not? [15:34] What should a beginner creator charge per video? -- LINKS: Find Harley: IG: @ theharleyjordan Website: https://www.millennialescape.com/ Find Sonia: IG: @Sonia.elyss Website: https://www.so...

Timestamps: [2:20] Sonia's thoughts on the Australian regulations. [6:06] There is a middle ground for this situation. [9:49] There is a lack of respect for influencer marketing.  [13:46] There is no rule book for when you start as an influencer.  [15:44] Should influencers unionize? -- LINKS: Find Harley: IG: @ theharleyjordan Website: https://www.millennialescape.com/ Find Sonia: IG: @Sonia.elys...