Harley Jordan & Sonia Elyss

Brand Meet Creator

Business EN ↓ 105 episodes

Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss (your Internet Cheerleader). A place where we pull back the curtain of what it means to be all-in on social media. After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves. Sonia Elyss, a modern marketing consultant and #internetcheerleader with 15 years of experience in the brand marketing space who has cast thousands of influencers using millio...

Author

Harley Jordan & Sonia Elyss

Episodes

How much does niche matter? What brands are REALLY looking for in your content 01.03.2022 25:05

Sonia Elyss joins the Brand Meet Creator table to build on our niche discussion. Do brands care if you have a strong niche & specialty? Is influencer marketing still cost effective as engagement on all platforms plummets? Sonia spills the deets of how detailed brands should be in their content creator selection as the creator climate changes. Timestamps: [2:10] How do you see influencer market...

Breaking down my favorite soapbox topic: NICHE 22.02.2022 13:41

My complex gal who is dead set on being everything, this one is for YOU! I've gotta break it to you... lifestyle is not a niche and a single word like "fitness" is just NOT enough, honey bee. Let's dive deeper into those details and position you for social media success. Timestamps: [0:29] Niche-ing down. [1:29] How and why Harley ended up niche-ing down. [3:22] Think about what makes you decide...

What on earth is happening with Glossier? The branding and influencer mishaps that led to layoffs 15.02.2022 21:33

Sonia Elyss joins the Brand Meet Creator table to discuss what brought iconic millennial brand, Glossier to lay off 80 employees. From unclear mission to open door influencer marketing, we discuss the pivots that were made and how we can avoid their mistakes without our own personal brands. Timestamps: [2:20] What has Sonia been up to recently? [3:10] What is happening with Glossier? [5:51] What l...

Now Entering The Creator Economy: the evolution of the Influencer 15.02.2022 10:08

The world of influencer marketing is changing...and fast. We are diving into what 'influencing' looked like in 2020 vs today and how the industries is expected to pivot as we move forward. Timestamps: [0:43] We are in the age of the creator. [1:38] What does it take to be a creator? And what is a creator vs an influencer? [4:07] Picture content is a LOT of effort. [5:23] So what do we as creators...

Pulling Back the Curtain... 10.02.2022 1:24

Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss. A place where we pull back the curtain of what it means to be all-in on social media. After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves...